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2026/25: New on AppTweak

Discover AppTweak's latest product releases.

Meghna Anand avatar
Written by Meghna Anand
Updated over 3 weeks ago

Discover new AppTweak tools to attract new users, increase downloads, and monitor your app's performance. Jump to a specific product here:

Keep an eye out for 🔥 emojis - hot AppTweak releases you don't want to miss.


👉 ASO Intelligence

- JANUARY 2026 -

🔥 Keyword custom store listings (CSLs)

Discover how Android apps and games customize their store listings to match keyword search intent.

  • Understand how competitors adapt messaging and creatives for different search keywords on Google Play.

  • See exactly which keywords competitors prioritize for keyword CSLs in different countries.

  • Quickly spot what changed by comparing keyword CSLs with default listings.

  • Plan seasonal campaigns with less guesswork by reviewing CSL strategies from the past.

Release date: January 15, 2026

Learn more:


In-App Event Explorer

Get precise insights into how competitors use in-app events for App Store engagement.

  • Search in-app events by metadata keyword to analyze how apps position specific themes or promotions.

  • Explore in-app events from the past to plan upcoming seasonal moments using real examples.

  • Compare in-app events across multiple countries to spot regional patterns and localization tactics.

Release date: January 7, 2026

Learn more:


- NOVEMBER 2025 -

Detect app store algorithm changes in AppTweak

Understand sudden keyword ranking shifts with AppTweak’s Algorithm Change Detector, now available directly in the platform.

  • Detect real algorithm updates instantly. Stop guessing whether ranking shifts are “just you” or part of a global change.

  • Understand the impact of algorithm changes on your market. See which countries were affected and how intense the ranking movements were.

  • Stay ahead with proactive alerts. Get notified via email or Slack to be the first to know when an algorithm update hits your key markets.

Release date: November 24, 2025

Learn more:


- OCTOBER 2025 -

Explore trending keywords in your niche (DNA)

Go beyond broad store categories — now see which keywords are trending in your app or game niche (DNA).

  • Explore the fastest-rising keywords in your AppDNA or GameDNA — AppTweak’s 200+ granular subcategories built for deeper market insights.

  • Trending Keywords reflect the largest change in search volume over a 20-day window, helping you spot market shifts early.

  • Use these insights to shape more relevant ASO and Apple Ads campaigns and capture demand ahead of competitors.

Release date: October 20, 2025

Useful links:


Expand your keyword list with new AI suggestions

Access a new set of AI discovery keywords in Keyword Research for a broader pool of opportunities to grow your visibility.

  • Generate up to 40 fresh keyword ideas in one click, tailored to your app and market

  • Each suggestion is filtered through AppTweak’s Atlas AI proprietary metrics to surface the most relevant, high-potential opportunities

Release date: October 3, 2025

Useful links:


- SEPTEMBER 2025 -

🔥 CSL Explorer: analyze CSLs by category & DNA

See CSLs across entire categories or DNAs to understand how apps adapt their Google Play listings by market.

  • Surface the top 200 free apps with at least one detected CSL in your chosen date range.

  • Replace app-by-app searches with a single market-level scan.

  • Compare CSLs with default listings to understand how apps adapt their page by country/language.

Release date: September 23, 2025

Useful links:


Track competitors' in-app purchases

The ASO Report now shows which in-app purchases (IAPs) drive the most traction for your competitors — so you can compare monetization strategies and identify top-performing offers across countries.

  • View your own and competitors’ in-app purchases directly in the ASO Report.

  • Dynamic lists: The IAPs are ranked from most popular to least popular, so you can see what is truly driving in-app revenue.

  • Access the same data through AppTweak’s App Store API for deeper analysis.

  • Available for all iOS apps, with data directly from the App Store.

Release date: September 19, 2025


Multi-keyword history chart

Quickly compare search volume, rankings, and installs for multiple keywords to spot new opportunities and shifts in demand.

  • View up to 10 keywords side by side in a single chart.

  • Switch between volume, rank, and install history to see different performance angles.

  • Use single-keyword charts when benchmarking against competitors; use multi-keyword charts to decide where to focus your keyword strategy.

Release date: September 9, 2025


Creative Benchmarks

We’ve added a new Creative Benchmarks section in Creative Explorer. This section gives you a snapshot of creative trends in your category, updated with fresh data every month.

Also new in this release:

  • Promotional content benchmarks (Google Play)

    • Percentage of apps running promo content in your category

    • Breakdown by type of promo content

    • Average number of promo content items per app

    • Average duration of promo content

  • New filters to see trends for the top 5, 30, 50, 100, or 200 apps, so you can compare leaders against the wider category.

Release date: September 1, 2025


- AUGUST 2025 -

Save and share CPP inspiration

Better understand how competitors localize their custom product pages (CPP) and easily share this research with your team.

With CPP Explorer, now instantly translate custom product page screenshots and save the best inspiration to moodboards. Here’s how it works:

  • Open any CPP in Creative Explorer

  • Click “Translate” to view translated text directly on the screenshots

  • Click "Save to Moodboard" to save the CPP, where you can then export and share with your team via PDF.

This update builds on the existing save-and-share features for default screenshots, but now extends them to CPPs (as well as CSLs) with translation support.

Release date: August 26, 2025

Useful links:


- JULY 2025 -

CSL Explorer: compare to default and more

We’ve made key updates to CSL Explorer (currently in beta), to help you analyze competitors’ strategies with more precision:

  • Compare CSL to its default listing: Compare each CSL with the app’s most recent default listing (in the same language, when available). See field-by-field changes to text and creatives to better understand their positioning by market.

  • New app search: Explore CSLs for apps not available in the US (e.g., apps only available in the UK).

  • Save creatives to moodboards: Save CSL creatives to moodboards and share with your team.

Release date: July 22, 2025

Useful links:


Improvements to keyword install estimates

We’ve updated how our keyword installs and related metrics are calculated to make this data even more accurate - especially for historical trends. The update applies to both current and historical data. All past keyword install data in AppTweak has been recalculated using the new, improved method.

Impacted metrics are:

  • Keyword installs

  • Impressions: Max. Reach, TMS (Total Market Searches)

  • Keyword conversion rate (CVR)

The changes are reflected in ASO Intelligence (e.g., Keyword Research, All Ranked Keywords), Reporting Studio & Exports.

Release date: July 17, 2025


- JUNE 2025 -

App Header: New creative insights in AppTweak

See which apps have app headers and understand how they use them.

App headers (also known as hero banners) are a highly visible creative format shown at the top of App Store pages - but only for apps featured by Apple.

You can now see these banners across key sections of AppTweak to better understand how featured apps present and brand themselves on the App Store. Use this view to:

  • Spot which competitors have an app header and how they’re using it

  • Assess branding consistency across countries

  • Understand what strong headers look like in case you're featured next

App headers now appear in:

  • ASO Report

  • App Page Preview

  • Creatives Explorer (Top App Creatives)

  • Localization Insights

  • Moodboards

Note: App headers are only available to apps selected by Apple during a featuring opportunity. They don’t appear in App Store Connect and must be managed through a direct point of contact at Apple.

Release date: June 20, 2025


- MAY 2025 -

🔥 Translate app screenshots in one click

Instantly translate screenshots & get inspired by how apps localize across markets.

  • Now translate the text on screenshots across our entire ASO Intelligence platform!

  • Get exclusive insights into localization strategies and understand what works in each market.

  • Copy translated text in one click to reuse messaging or share it with your team.

Release date: May 5, 2025

Useful links:


New Creative Hub - Creatives Explorer

Get inspired, learn from competitors, and save time with a new section dedicated to creative exploration.

  • Understand competitors’ strategies for CSLs, CPPs, IAEs, promo content & more

  • Analyze creative localization strategies

  • Save inspiration to custom moodboards

Release date: May 20, 2025

Useful links:


🔥 CSL Explorer in BETA - only on AppTweak

Be the first to know how Android apps leverage Custom Store Listings (CSLs) across countries and languages.

  • Analyze which CSLs are live for any app

  • Track historical CSL versions over time

  • Explore how competitors adapt creatives for different regions

  • Easily translate CSL text and screenshots

Note: Currently, only market-level CSLs are shown (custom store listings targeted by country/region), for apps available in the US.

Release date: May 20, 2025

Useful links:


- APRIL 2025 -

Explore CPPs from the past for seasonal insights

Now look back at custom product pages from the past to find competitive insights tied to important seasonal events (e.g., Christmas, summer).

  • Before: CPPs were only visible from the past 90 days.

  • Now: You can select a specific date range to explore CPPs from that period. You can go as far back as March 7th, 2024, with a maximum range of 90 days.

Release date: April 17, 2025

Useful links:


See Keyword Volume directly in keyword pickers

Keyword volumes are now directly visible across all keyword suggestion pickers - so you can instantly check potential impact before adding terms to your list:

  • Keyword suggestions now display & are sorted by volume, surfacing high-opportunity keywords first

  • Available in: ASO Intelligence & Campaign Manager

  • Keyword research is now quicker, easier, and more strategic

Note: Keyword density is no longer shown in the Metadata > Description Keywords section. You’ll still find it in: ASO Metadata > ASO Report > (Long) Description

Release date: April 1, 2025

Useful links:


- MARCH 2025 -

New Countries and Languages

We've expanded our list of supported countries and languages in ASO Intelligence - opening the door to more localized app store marketing strategies, especially across Asia and Africa.

NEW COUNTRIES available for iOS (and supported languages):

  • Bahrain: Arabic, English (UK)

  • Kyrgyzstan: English (UK)

  • Mongolia: English (UK)

  • Sri Lanka: English (UK)

  • Uzbekistan: English (UK)

  • Azerbaijan: English (UK)

NEW LANGUAGES added to previously supported countries for iOS:

  • Mali → French

  • Algeria → French

  • Tunisia → French

NEW COUNTRIES available for Android (and supported languages):

  • Bahrain: Arabic, English (UK)

  • Kyrgyzstan: English (UK), Kyrgyz, Russian

  • Uzbekistan: English (UK), Uzbek

  • Azerbaijan: English (UK), Azerbaijani

NEW LANGUAGES added to previously supported countries for Android:

  • Singapore → English (Singapore), Malay, Tamil

  • South Africa → English (South Africa)

  • Mali → French

  • Algeria → French

  • Tunisia → French

Note: Some features that rely on advanced modeling such as Semantic Keywords, AppDNA, or AI-generated keywords are only available for Atlas-supported markets. Learn more about Atlas-supported countries here

Release date: March 21, 2025

Useful links:


- FEBRUARY 2025 -

New Look for Keyword Suggestions

We’ve given our keyword suggestion tools (pickers) a refresh to make it even easier to explore new ideas. Everything’s now in a single line, so you can quickly find the best keywords for your app - without the extra clicks.

All the tools you know and use are still here, just with a cleaner layout and a few new names.

Release date: February 26, 2025

Useful links:


🔥 CPP Explorer by Category & DNA

We’ve made our CPP Explorer even more insightful, allowing you to see all the custom product pages detected in the last 90 days across your entire category or AppDNA & GameDNA (our taxonomy of 200+ granular subcategories).

Release date: February 24, 2025

Useful links:


- JANUARY 2025 -

🔥 AI Screenshot Library

Now leverage AI to find unique inspiration for creative optimization with the AI Screenshot Library. Refine your search with precise criteria to uncover fresh, relevant ideas - and take your designs to the next level:

  • Explore our entire database with AI search

  • Get more precise inspiration with tags

  • Save creatives to custom moodboards

Release date: January 16, 2025

Useful links:


Analyze Trending Keywords in the Past

Now look back at Trending Keywords from the past to strategically plan Apple Ads and ASO campaigns for relevant seasonal events (e.g. summer, halloween…).

  • Before: The data shown in Trending Keywords was fixed to the past 90 days.

  • Now: you can select any date (T), and the data displayed will correspond to the period T-90 → T.

Release date: January 14, 2025

Useful links:


All Ranked Keywords - New Countries

You can now generate All Ranked Keywords reports for 16 new Apple Ads countries (supported in Apple Ads since October 2024)

🌍 Algeria, Armenia, Bulgaria, Cyprus, Estonia, Ghana, Iceland, Iraq, Kenya, Latvia, Luxembourg, Morocco, Nepal, Slovakia, Slovenia, Turkey.

The starting date for reports in these countries can go back to November 14th, 2024 - the date we began fetching volume data for these countries.

Release date: January 29, 2025

Useful links:


Dark Mode

✨ New year, new look: AppTweak is now available in dark mode! Whether you’re a true night owl or just love a sleek, modern touch, switch to dark mode to optimize in style. Give it a try today - your eyes will thank you.

Release date: January 13, 2024


✨ More ASO Intelligence updates


👉 Campaign Manager

- JANUARY 2026 -

Worldwide Competitor Keywords

See where competitors are most active on Apple Ads and explore the paid keywords behind their strategy.

  • Visualize competitors' Apple Ads activity by country based on total active keywords per country.

  • Explore the Apple Ads keywords detected in each country to identify high-intent opportunities for your own campaigns.

  • Review estimated paid impressions, competitor share of voice, and related metrics.

  • Identify the main Apple Ads competitors for each app based on competitor impression share.

Release date: January 2nd, 2026


- NOVEMBER 2025 -

🔥 Ad Agent

Scale smarter and save time with Ad Agent - your AI strategist for better performance, ROAS, and growth.

  • Apple Ads marketers are flooded with data - but lack clear answers on where to invest, what to cut, and how to grow efficiently.

  • Enter Ad Agent, your personal Apple Ads consultant built directly into AppTweak.

  • Ask it any question. Ad Agent will analyze your campaign data, identify what’s working or not, and provide actionable recommendations to help you scale.

Release date: November 12, 2025

Useful links:


Opportunities: Expand to new countries

Easily launch Apple Ads campaigns in eligible countries and expand faster into new markets.

  • Automatically identify Apple Ads–eligible countries where your app isn’t advertising yet.

  • AppTweak orders these countries by estimated installs, so you can focus on markets with the most demand first.

  • Competitors already bidding on the app’s keywords are highlighted and relevant keywords are suggested, so you can get started in just a few clicks.

Release date: November 5, 2025


Branch & Singular now supported for Apple Ads

Branch and Singular integrations are now supported in Campaign Manager, alongside existing AppsFlyer and Adjust MMPs.

  • Connect Branch or Singular to AppTweak's Campaign Manager in just a few clicks.

  • See in-app events directly alongside Apple Ads campaigns, ad groups, and keywords, so performance and outcomes are visible in one place.

  • Create automation rules to optimize campaigns towards your most important in-app events to focus spend on what drives results.

Release date: November 4, 2025


- AUGUST 2025 -

Track impression share trends over time

Monitor which apps consistently bid on your terms and when new competitors enter the auction with the Impression Share Tracking chart.

  • See historical impression share, refreshed 50 times per day for maximum accuracy.

  • Available for keywords with a search volume above 10 in any country.

  • Helps UA and ASO teams align on which keywords to prioritize in paid and organic strategies.

Release date: August 1st, 2025


- JULY 2025 -

Benchmark CPP performance against the market

Compare the impact of running custom product pages with CPP benchmarks - only on AppTweak.

  • Understand the impact of adding a CPP to an ad group on CVR and TTR for brand, generic, and competitor campaigns.

  • Benchmarks are provided worldwide and for specific countries. You can also see benchmarks for apps, games, or both.

Release date: July 28, 2025


- MAY 2025 -

🔥 Exact Discovery Experiments — only on AppTweak

A more controlled way to find new keyword opportunities for Apple Ads. Perfect for expanding your ads in new markets.

  • Leverage Atlas AI to generate a relevant keyword list tailored to each market.

  • Scale by creating discovery campaigns filled with exact match keywords, so you know which terms your ads appear on.

  • Keywords you already target in the selected country are automatically removed.

  • By default, an automation rule is applied to pause under-performing keywords, helping you keep your budget under control.

Release date: May 16, 2025

Useful links:


Smart Bidding

Select a target cost per acquisition (CPA) - AppTweak will automatically optimize bids to help you reach it.

  • Define a target CPA

  • Choose one or multiple campaigns

  • Monitor impact and results in Automation > Smart Bidding

Note: Smart Bidding rules currently support cost-per-acquisition (CPA) optimization using Apple Ads metrics.

Release date: May 20, 2025

Useful links:


Analyze paid performance for one keyword

Get detailed insights into how single keywords perform in your Apple Ads campaigns.

  • Compare multiple Apple Ads metrics on the same chart

  • Analyze the impact of your bid updates on other metrics

  • See all the search terms a keyword appears on

This page is accessible by clicking any single keyword in Campaign Manager.

Release date: May 9, 2025

Useful links:


- FEBRUARY 2025 -

🔥 Competitor Keywords

Find new Apple Ads keyword opportunities by spying on competitor keywords.

  • Search for any app (in any country) to view the keywords their Apple Ads have appeared on in the last 30 days.

  • Search for any keyword to see which apps have ads appearing on it.

  • Measure estimated paid impressions per keyword, based on Max Reach and impression share.

  • Add relevant competitor keywords to your own campaigns in just a few clicks.

Useful links:


- JANUARY 2025 -

🔥 Dashboard

The dashboard now provides a birds-eye view of your overall campaign performance by app, helping you take quicker action when necessary:

  • Scorecards highlight your main KPIs (installs, spend, CPA, etc)

  • Worldwide map displays reporting data for all countries in which the app is active

  • Charts allow you to quickly monitor the evolution of any metric over time, by day or week

  • Active campaigns table summarizes all running campaigns for each country & ad placement

    • Tip: hover over a cell to create a new campaign for a specific country

  • Top 10 keywords & campaigns + growth helps you review any significant changes in one place

Release date: January 17, 2025

Useful links:


New Apple Ads Metrics (API version 5)

You can now display your Apple Ads metrics by view-through or total for all campaigns, ad groups and keywords, on top of tap-through. This allows you to better understand the incremental impact of non-Search-results campaigns over other campaigns.

  • Before: in Apple’s V4, only “tap-through” metrics were available.

  • Now:

    • Avg CPA and Conversion Rate can be displayed with tap-through or total.

    • Installs, new downloads and redownloads can be displayed with tap-through, view-through or total.

Release date: January 20, 2025


✨ More Campaign Manager updates


👉 App Reviews Manager

- NOVEMBER 2025 -

AI improvements for review management

  • GPT-5 now powers all our AI features, including AI replies, Topic Analysis, and AI tagging. This upgrade ensures more consistent performance across all AI-powered features.

  • AI prompt limit has increased to 25,000 characters (up from 1,000). You can now define detailed brand reply guidelines in a single prompt.

  • AI replies now learn from your manual responses. The system now analyzes your last 50 manually written replies in AppTweak.

Release date: November 25, 2025


- OCTOBER 2025 -

🔥 AI-powered review tagging

Individual AI tags

AI-powered tag analysis

Automatically categorize your app reviews with AI to save time and uncover feedback trends with minimal manual effort.

  • Set up tag automation rules to tag all (or a subset of) your app reviews.

  • Within 24 hours, reviews are automatically organized into themes ready to filter, analyze, and compare.

  • Use Tag Analysis to see the full picture of trends and track how feedback evolves over time. Save hours of manual work while getting cleaner, more actionable insights — fast.

Release date: October 1st, 2025

Useful links:


- FEBRUARY 2025 -

🔥 New dashboard

Get faster insights to improve your app store reputation with a new dashboard in App Reviews Manager:

  • Overall reviews status: Get a quick view of your top review management KPIs.

  • Map view: See across all countries where you might want to invest more time.

  • Critical reviews: Identify at a glance the top reviews you need to reply to.

  • Positive insights: Gain new insights into why users love your app.

Release date: February 27, 2025

Useful links:


Topic Analysis Improvements

Once you've performed a topic analysis of your reviews, you can now perform three new actions for each topic:

  1. Copy keywords to clipboard: Copy the list of keywords our AI system used to find this topic to further your analysis.

  2. Create tag automation: Set up an automation rule to directly track this topic over time using the prominent keywords identified by our AI.

  3. See reviews: View specific reviews within that topic, filtered by these keywords.

Release date: February 4, 2025

Useful links:


- JANUARY 2025 -

🔥 Tag Analysis

With the Tag Analysis, monitor your tags over time to identify trends and determine which tags are gaining or losing popularity. Thanks to this release, you can now:

  • Identify markets with the most tags by country/language.

  • Breakdown per tag to analyze the overall trend across all your markets

  • Track tag evolution globally or by country/language over time.

  • And more!

Release date: January 9, 2025

Useful links:


✨ More App Review Manager updates


👉 Reporting Studio

- DECEMBER 2025 -

Reporting Studio improvements

Customize your app store reporting with new Style controls:

  • Adjust the y-axis scale.

  • Set report series to cumulative to track total downloads or revenue over time.

  • Use combo charts to mix line and column series in a single report.

  • Switch line/column charts to stacked views.

  • Table view - ideal for tracking keyword ranking evolution or totals.

Get started faster with new dashboard templates:

  • Apple Ads Overview: Measure Apple Ads performance over time, with country breakdowns.

  • Store Performance & Competitor Overview: Essential & Grow users can now easily monitor their app or compare against competitors.

Release date: December 2, 2025

Useful links:


- OCTOBER 2025 -

Report Templates

Save time building reports with ready-to-use templates for common ASO reporting needs.

  • Choose from 10 pre-defined report templates, each including the most relevant KPIs, chart types, and date ranges.

  • Simply select your apps and countries — your report will be generated instantly.

  • Use templates as-is, or start from scratch to create a fully customized report.

Note: Some templates may be hidden if they include data not included in your plan (e.g., download & revenue estimates).

Release date: October 7, 2025

Useful links:


- MAY 2025 -

Dashboard Templates

Save time with ready-made dashboards tailored to mobile marketing teams - fully customizable to your needs.

  • Daily Competitive Analysis: Benchmark performance against top competitors.

  • ASO Manager: Monitor store visibility and conversion performance on both stores.

  • Head of Growth: Analyze traffic by source, new vs. returning users, and revenue trends.

  • Executives: Share a high-level overview of your app's KPIs with top execs in just a few clicks.

Connect your console, click “Create new dashboard,” and choose a template to get started. More templates coming soon - let us know what you’d like to see next.

Release date: July 7, 2025

Useful links:


- MAY 2025 -

Filter dashboards by app, country, and date

Get faster insights with dashboard-level filters.

Now in Reporting Studio: filter dashboards by app, country, or date to adapt all reports at once and spot performance trends across markets or time periods.

💡 Pro tip: When creating a new report, set the country to worldwide so you can filter by any country at the dashboard level.

Release date: May 19, 2025

Useful links:


- MARCH 2025 -

🔥 Incrementality Analysis

In 2025, most app marketers face the same challenge: how to prove impact. Without clear data, growth just becomes a guessing game...

That’s why we’re introducing Incrementality Analysis – a breakthrough in app store reporting that helps you separate real growth from statistical noise.

👉 Incrementality is the true, measurable impact of a marketing effort, isolated from external factors like seasonality or industry trends.

Instead of assuming correlation, an incrementality analysis compares a baseline forecast (as if no event had occurred) to your actual performance—so you can confidently measure what really moved the needle.

Release date: March 3, 2025

Incrementality is a complex topic and there are several approaches to measure it. Learn more about our incrementality analysis with these useful resources:


✨ More Reporting Studio updates


👉 Market Intelligence

- NOVEMBER 2025 -

Revenue per Download (RPD) graphs

Get clearer, more visual insights into app monetization with new Revenue per Download graphs in Market Intelligence.

  • Identify markets, apps, and publishers with higher monetization potential by comparing their app RPD.

  • Distinguish growth that comes from more downloads vs. better monetization by analyzing RPD trends over time.

  • Benchmark competitors based on monetization efficiency independently from their download performance.

Release date: November 27, 2025


- OCTOBER 2025 -

🔥 Starter plan

The Starter plan now provides free access to market data across apps and publishers — worldwide:

  • See download and revenue data for apps and publishers across the App Store and Google Play.

  • Analyze publishers’ entire portfolios and understand how each app contributes to their overall performance.

  • Quickly check worldwide top charts to spot trending apps in your category and country.

And when you’re ready to go further, the full Market Intelligence platform is packed with new ways to explore your competitive landscape — advanced filters, seasonality insights, comparison groups, and more.

Release date: October 30, 2025

Useful links:


- AUGUST 2025 -

🔥 Research mobile publishers by HQ country

Filter your market research by HQ country to compare regional vs. international players in seconds.

  • HQ country filter: In App Explorer and Publisher Explorer, filter apps and publishers by their HQ country. Quickly focus on and compare domestic vs. global players.

  • HQ country visibility: See the publisher’s HQ country directly in the Publisher Preview for added context in your market analysis.

Release date:

Aug 21st, 2025

Useful links:


🔥 Advanced seasonality insights

Seasonality Mode makes it easy to spot recurring peaks and low periods in downloads and revenues—by app, publisher, DNA, and more—so you can plan campaigns and updates with confidence.

  • Track seasonal download and revenue patterns by app, publisher, DNA subcategory, category, country, and device.

  • Use seasonality insights to schedule creative refreshes, product updates, and marketing budgets when impact is highest.

Seasonality Mode is available in Market Overview, App & Publisher Comparison, and App & Publisher Performance (single app/publisher view).

Release date: August 4th, 2025

Useful links:


- APRIL 2025 -

🔥 Market Overview

We’ve introduced several updates to make your market research faster and more insightful:

  • New navigation: Explore Top Apps, Top Publishers, Top Countries, and more directly in the new Market Overview.

  • New insights: Compare download and revenue trends between different Categories, DNAs, and Devices.

Pro tip: Identified relevant apps and publishers for your strategy? Save them to custom peer groups to keep a close eye on their market performance.

Release date: April 10, 2025

Useful links:


- FEBRUARY 2025 -

New advanced filters

Now improve your app and publisher research with new customizable and precise filters:

  • Download/revenue range: Find apps and publishers that meet specific performance thresholds.

  • Download/revenue growth: Analyze fast-growing or declining app and publishers in your market.

Release date: February 21, 2025

Useful links:


- JANUARY 2025 -

🔥 Compare apps & publishers to peer groups

Analyze custom peer groups of apps and publishers (and save groups for faster, targeted research) with our new market intelligence comparison tools:

  • Compare relevant apps or publishers side-by-side to analyze their performance and key metrics across markets.

  • Save custom peer groups for future use.

Release date: January 21, 2025

Useful links:


Advanced filters

Discover a more intuitive way to search and organize your data. Our advanced filters empower you to quickly find what you need and take immediate action—all in one view.

  • Quickly identify apps or publishers for tailored research using our advanced filters.

  • With our new action bar, easily create new peer groups or add to existing ones without switching between tabs.

Release date: January 21, 2025

Useful links:


✨ More Market Intelligence updates

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