Discover AppTweak releases to attract new users, increase downloads, and report on your app's performance.

👉 Looking for 2025/2024 updates? Check out this article.

Learn about ASO Intelligence

We're introducing a game-changing concept to the world of ASO: keyword clusters! In our Keywords section & Keyword Explorer, you'll now find a new suggestion tool to help you explore the most relevant themes for your metadata.

Keyword clusters are a powerful weapon for your ASO, as we highlight the groups of keywords that Apple or Google identifies as closely related to your input.

Clusters are a goldmine for finding new keyword opportunities that are potentially less competitive than your seed keywords.

Technical info:

Available for all countries/language for which Atlas AI is supported. All users can find keyword clusters in our Keyword Explorer and ASO Keywords section.

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We've got THE best way to find new creative inspiration for the App Store & Google Play... With ASO Creatives Explorer, browse the creatives of the most popular apps & games on the stores.

In one view, now see the in-app events and promotional content (as well as screenshots and feature graphics) of top apps in any category. You can even filter by event type (e.g. "live event" or "major update") to easily display the most relevant inspiration.

Technical info:

ASO Creatives Explorer is available for Enterprise plans.

AppTweak’s app & game taxonomy is being rolled out for all supported countries.*

Now discover an app or game’s DNA from the app header to get a clearer view of the app’s core purpose or gameplay.

Technical info:

AppDNA & GameDNA is an Enterprise feature.

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Some apps are lucky enough to have their promotional content featured on Google Play. In AppTweak, you can now see which of your competitors' promotional content gets featured, for how long, and where - all in our "Explore" section.

This will allow you to understand which kind of content is promoted so you can optimize your own promo content to get featured.

Technical info:

This feature is available for Grow and Enterprise plans. We fetch promotional content since November 23.

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We are excited to announce that our ASO with AppTweak course & certification is now available to all AppTweak customers!

The ASO with AppTweak course provides new and experienced mobile marketers with the tips and best practices to increase app visibility, drive downloads, and feel prepared for long-term success.

In 6 short chapters, explore the fundamentals of ASO: from ASO basics to keyword optimization and creatives. At the end of the course, test your knowledge and gain your ASO with AppTweak certification.

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View the feature graphics of top apps in any category (store, AppDNA & GameDNA) using ASO Creatives Explorer. As they are only visible on Google Play, feature graphics are very impactful as they are the first creatives seen by users.

Technical info:

ASO Creatives Explorer (available in Enterprise) follows the same ranking logic as Top Charts.

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Now monitor 4 new iOS metrics in Analytics – Total Downloads, Redownloads, Sessions, and Active Devices. Keep all your app analytics in one place & gain enhanced insights into your apps’ & games' performance.

Technical info:

Available for all users with an active App Store Connect integration.

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Measure the true impact (in terms of Store Listing Visitors, Acquisitions & CVR) of your Google Keywords by monitoring their performance by source – Search and Explore – for new insights into how users find your app through search vs. featured content.

Technical info:

Available for all users with an active Google Play Console integration.

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We've developed a powerful new keyword metric in ASO Intelligence: Maximum Reach. Unique to AppTweak, Maximum Reach estimates the total number of times a specific keyword is searched for. It indicates the potential number of impressions an app could receive if it consistently ranked as the #1 result for that keyword over the last 30 days.

As the core goal of keyword optimization is to increase your app's impressions, Maximum Reach helps you better understand the maximum search visibility your app could gain from a specific keyword.

Technical info:

Access Maximum Reach (currently available in our Keywords section) with a Grow and Enterprise plan.

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With ASO Creatives Explorer, instantly uncover creative trends for top apps & games (by category, AppDNA, or GameDNA) in one place. Get inspiration for your screenshots or find new ways to differentiate your app.

Technical info:

ASO Creatives Explorer is available for the Enterprise plan. Find ASO Creatives Explorer in the "Store Explorer" section of AppTweak.

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We’ve gathered all our CPP intelligence in one place so you can easily spy on your competitors’ CPP strategies for ASA.

Search by app or keyword to analyze the features your competitors showcase in paid campaigns and see all the keywords they’re targeting with custom product pages.

Technical info:

CPP Explorer is available for Enterprise. Find CPP Explorer in the "Store Explorer" section of AppTweak.

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We've implemented a more intuitive design in Analytics for simplified navigation, efficient data access & enhanced metric clarity, making your app performance insights easier to understand.

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PPO allows app marketers to A/B test on iOS. AppTweak is very excited to announce we are the first ASO tool providing PPO insights! In the Timeline, we’ll show if you or competitors are running iOS A/B tests on their metadata (icons, screenshots, preview video).

As our PPO data comes directly from Apple, we also show the traffic distribution per variant (real data, not estimates).

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Now visualize custom product pages in AppTweak. For instance, head to Keyword Explorer to see which apps recently displayed CPPs for specific keywords. Click on any app to see its ASO Report, where we'll compare the app's CPP to its default product page and provide more details.

Technical info:

Available for Enterprise plans.

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Looking for a simpler way to see live keyword insights? With our new Keyword Explorer, see keyword metrics, live results, and more - in just a click.

Technical info:

Keyword Explorer is available for all ASO Intelligence plans. Find Keyword Explorer in the "Store Explorer" section of AppTweak.

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When Apple itself suggests a keyword spelling correction, we indicate these typos & suggested corrections in our Keyword Research tool. You can use our filters to display or remove typos from your analysis!

Technical info:

Our typo detector is available for all iOS apps & keywords.

Tired of going back and forth between tools? Now measure the performance of your in-app events, directly on AppTweak. Just select a date range, choose the events you'd like to analyze, and connect your iOS console to track 15+ in-app events metrics.

Technical info:

In-app events performance metrics are available for all ASO Intelligence users.

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App store updates (think iOS 16 capping keyword search results at 250 apps) have made search results more competitive than ever. In this blog, we highlight important advice & KPIs to help you identify the keywords with the most potential for your app on AppTweak.

Need to find your top apps more quickly? Star them from the app page or AppTweak search results for even faster access to your favorites.

Since we launched in 2014, security and data privacy have always been of the highest importance to our team. After an extensive examination process, we're proud to share that our industry-leading ASO platform has received its ISO 27001 certification.

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With our Cross-Country Analysis, analyze even more of your app's real data across countries. For example, you can now compare your in-app events' performance worldwide. Keep tabs on Event Impressions, Opens, Revenue, and more.

Technical info:

Our Cross-Country Analysis is available with Enterprise.

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You can now filter your Keyword Table by Relevancy (powered by Atlas AI). Just open the filter bar to explore useful tools that help you identify the best keywords for your app.

Technical info:

Our Relevancy Score is available for the Enterprise plan.

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With Smart Insights, get instant Slack notifications about metadata updates, app featurings, and app store algorithm changes. Customize your Smart Insights & select the most relevant Slack channels to receive notifications in.

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ASO with AppTweak is our new course & certification designed to advance your mobile marketing career. With video tutorials and a final examination, we'll help you get the most value from your AppTweak plan & validate your ASO expertise worldwide.

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After launching AppDNA in 2022, we've developed GameDNA, our unique taxonomy classification for mobile games. Leverage AppDNA & GameDNA in the Top Charts, keyword suggestions, from the app header & in competitor suggestions.

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We've added our "Visibility History" graph to All Ranked Keywords, allowing you to easily monitor changes in visibility for all keywords your app is ranking on.

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Learn about Search Ads Manager

In the Apple Search Ads console, Apple provides impression share in a custom report. To see this data, you have to create a new report, export it, and consolidate the data manually in your own sheets.

This process is now much simpler with AppTweak. In Search Ads Manager, now leverage our new "impression share" column to instantly understand your ASA performance.

Visualize how your ASA campaigns perform in terms of engagement, revenue, churn, and more by connecting AppsFlyer to Search Ads Manager.

AppsFlyer data can be added in Campaign, Ad Group, and Keyword tables, selected in metrics the configuration box. We show the same data as in the AppsFlyer console. For more metrics, don’t hesitate to contact us.

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The Search Terms tab now provides insights into your bid keyword & Search Match performance metrics. Here, see all the search terms that drive impressions, taps, and installs to your app, alongside any search queries that Search Match automatically matches to your ads.

With Charts, monitor the evolution of your most important Apple Search Ads KPIs over a selected date range. You can break charts down by campaign to know which ones perform best, or by country to compare your top-performing markets.

Now see the Ad Variants (CPP) column next to each ad group on the Campaigns page, and a dedicated section on the Ad Groups page. Check the ad variations linked to your ad groups & leverage CPP in Search Ads.

In Search Ads Manager, now see Volume, Rank, Relevancy, and all other AppTweak keyword metrics alongside ASA metrics. Make more informed decisions & better allocate budget by targeting keywords with high volume, rank, etc. Just make your campaigns editable to unlock ASO data for your ASA keywords.

Technical info:

ASO keyword metrics are available for Search Ads Manager campaigns (unlocked or created directly in AppTweak).

Negative keywords are keywords your ad will not target when you run Apple Search Ads campaigns. Now add/remove negative keywords from any campaign & ad group created in Search Ads Manager.

Easily copy and paste negative keyword lists across campaigns & ad groups, and see your changes reflected in the Apple Search Ads console within one hour.

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We are very excited to launch Search Ads Manager, a brand-new product allowing you to create & manage Search Ads campaigns directly from AppTweak. Released in early access, all AppTweak clients can already get started with Search Ads Manager for free (limited time only).

Learn about App Reviews Manager

We have a game-changing new release to end 2023 with a bang 🥳

With Reply Automation, you can now set up custom reply automation rules (based on keywords, apps, star rating, language) to automatically reply to specific app reviews.

At the click of a button, choose how many replies to allocate to each rule, decide if you'd like to reply with GPT-4 or your own templates, or leverage our predetermined automation rules!

You can then easily track the impact of your automated replies and keep a close eye on your rules. Reply automation is available for Enterprise clients 🔥

Technical info:

This feature is available for Enterprise clients. Remember, GPT-4 is an AI, and like all AI, it's not flawless. Just something to keep in mind as you use it!

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We are excited to now display featured reviews in our App Reviews Manager!

What is a featured review?

What can you see in AppTweak?

Technical info:

We show all the reviews that are and have ever been featured, meaning that the tag will stay there even if the review is no longer featured right now.

Release date:

December 14th, 2023

Useful links:

Want to export all your app reviews from the App Store and Google Play? You can now export all the reviews displayed in our App Reviews Manager!

In just a click, download any app reviews based on your selected filters. This feature will help you to easily share user opinions with your team, upload to Google Sheets, and more.

Technical info:

This feature is available for Enterprise clients.

Release date:

December 14th, 2023

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Template Shuffler allows you to reuse your pre-written templates for bulk replies. Gain huge amounts of time if you prefer templates over GPT-4 suggestions. Just select the templates you’d like to use; we’ll apply them (directly or in draft mode) to all reviews selected.

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In App Reviews Manager, easily monitor agent performance, understand where your customer support has the biggest impact, and get quick metrics to report on your team's work (replied, un-replied, review updated after reply...).

Technical info:

Team Performance metrics are available with an AppTweak Enterprise plan.

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In just a click, ask AI to prepare up to 50 personalized replies in seconds; all you have to do is quickly validate each draft. You can also ask our AI to post each reply directly, freeing up even more time for your customer support team.

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Upload templates: You can also now save valuable time uploading your best reply templates in App Reviews Manager.

Salesforce integration: Simply connect your Salesforce account to AppTweak to upgrade your customer support and manage your app's reputation from your preferred CRM (also available for Zendesk & Slack).

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Powered by AI, our App Reviews Manager has a range of tools to help you save time with your customer support and online reputation management. With 50 replies currently included with every AppTweak plan (limited time only), it's easy to get started with our incredible features (GPT-4 reply suggestions, templates, bulk reply & more) and packages for more replies.

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Learn about Reporting Studio

In Reporting Studio, you can now plot Store Listing Acquisitions, Store Listing Visitors, and Conversion Rates by keyword for your Android apps. This data is especially useful to measure the impact of your ranked keywords on installs.

Technical info:

It is not yet possible to segment data by acquisition channel (i.e. Google Search or Google Explore).

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Bulk Edit allows you to edit multiple data series at once, saving you time and effort when building impactful reports.

Technical info:

Bulk edit is only available data monitoring the same combinations of apps, countries, and keywords. If you start editing metrics one by one, bulk edit will be disabled. Coming soon for ASA, Adjust & AppsFlyer data.

In Reporting Studio, now keep a close eye on your worldwide performance across data sources. In just a click, compare global metrics (downloads, revenue, spend, avg. CPT, and more) on the App Store & Google Play and get a more holistic view of your app growth.

Technical info:

Worldwide view is not available for country-specific metrics (e.g. app rating, app power, category ranking, keyword installs).

AppsFlyer data can now be visualized in Reporting Studio. Select any metrics/dimensions, including revenues, installs, sessions, total event count, or unique users event count.

Technical info:

We only show data from the date users set up their integration.

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Stacked Charts allow you to very quickly aggregate your monitored data, providing an enhanced reporting visualization. With the tooltip, you can track each metric & total per day.

Technical info:

Stacked Charts are available for single metric types with a unit (y-axis) count, revenue, or cost.

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Create powerful performance reports in just a few clicks. With Quick Add in Reporting Studio, select multiple apps, countries and/or keywords at once to add new data to your reports in seconds.

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We've added new Apple Search Ads metrics up to the keyword level in Reporting Studio! These include ad spend, CPT, CPA, CPA, and more.

You can also now report on new App Store Connect CVR metrics, including impressions to downloads, impressions to pageviews, etc.

Other improvements include:

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Now integrate Adjust data in Reporting Studio to build custom app reports combining Adjust, AppTweak & console data in one view.

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We have officially launched our latest product, Reporting Studio, providing Enterprise clients with a new way to share the power of ASO.

Learn about Market Intelligence

An app or game's DNA is its core purpose or gameplay. In Market Intelligence, now use AppDNA & GameDNA to analyze more specific app & game categories. Uncover leading countries for your DNA market, track market fluctuations, identify the top apps & games across countries, and more.

Technical info:

BETA currently available for 8 majority English-speaking countries.

Useful links:

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