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Available data in Reporting Studio

Add up to 30 different metrics to a single report in Reporting Studio, including ASO metrics, App Store/Google Play console data, and more.

Meghna Anand avatar
Written by Meghna Anand
Updated over 11 months ago

You can add up to 30 different metrics to a single report. These metrics are currently available in the Reporting Studio:

ASO metrics

  • App Power (0-100)

  • Category Ranking (#500-1)

  • Download Estimates

  • Revenue Estimates

  • Keyword Volume (from 1 to 100)

  • Keyword Max Reach

  • App Keyword Ranking (#700-1)

  • App Keyword Installs

  • App Keyword Impressions

  • Avg App Rating (all ratings)

  • Avg App Rating (new ratings)

  • App Review Score

  • Rating Count (all ratings)

  • Rating Count (new ratings)

  • Review Count

App Store Connect & Google Play Console metrics

To access App Store Connect or Google Play Console data, you need to have an active integration on AppTweak. You can currently add the following metrics from your console to reports in the Reporting Studio:

App Store Connect

👉 How to integrate my App Store Connect console with AppTweak

Metrics

  • Impressions (Unique Devices)

  • Page Views (Unique Devices)

  • CVR (Impressions to Downloads)

    • Conversion rate which corresponds to the number of Impressions (Unique Devices) divided by the First-Time Downloads.

  • CVR (Page Views to Downloads)

    • Conversion rate which corresponds to the number of Page Views (Unique Devices) divided by the First-Time Downloads. This ratio can be higher than 100%. This would indicate that people often download these apps directly from Search or Browse results, without visiting the app page first.

  • CVR (Impressions to Pageviews)

    • Conversion rate corresponding to the number of Impressions (Unique Devices) divided by Page Views (Unique Devices). Also known as Tap-Through-Rate (TTR) for other data source such as Apple Search Ads.

  • First-Time Downloads

    • This is what we refer to in our tool as "Download Estimates."

  • Redownloads

  • Total Downloads

  • In-App Purchases

  • Sales

    • The total amount billed to customers for purchasing apps, bundles, and in-app purchases. This metric is referred to as "Revenues" in the Financial Analysis section of AppTweak.

  • Paying Users

  • Sessions

    • The number of times the app has been used for at least two seconds.

  • Active Devices

    • The total number of devices with at least one session during the selected period.

  • In-app events performance data

Filters

Only one filter at a time can be applied to the metrics listed above:

  • Device

    • iPhone, iPad: To filter by device, select the device-specific app with the Source Type filter set to "All"

  • Source type

    • App Store Search, App Store Browse, App Referrer, Web Referrer

Apple Search Ads

👉 How to integrate Apple Search Ads with AppTweak

Metrics

  • Impressions

    • The number of times your ad appeared on the App Store within the reporting time period.

  • Taps

    • The number of times your ad was tapped by users within the reporting time period.

  • Installs

    • The total number of conversions from new downloads and redownloads resulting from an ad within the reporting period. Apple Search Ads installs are attributed within a 30-day tap-through window.

  • TTR (Tap Through Rate)

    • The number of times your ad was tapped by customers divided by the total impressions your ad received.

  • CR (Conversion Rate)

    • The total number of installs received within a period divided by total number of taps within the same period.

  • Spend

    • Total amount spend on ASA for a given campaign, ad group or keyword.

  • Avg CPA

    • Total Apple Search Ads campaign spend divided by the number of installs (downloads) received within a period.

  • Avg CPT

    • The average amount for a tap on an ad.

  • Avg CPM

    • The average amount per one thousand ad impressions on the App Store.

Filters

By default, all Search Ads Campaigns Groups are selected. You can filter out campaigns as an optional parameter. If you don't, all the campaigns will be taken into account together.

Google Play Console

👉 How to integrate my Google Play Console with AppTweak

Metrics

  • Store Listing Visitors

  • Store Listing Acquisitions

  • Conversion Rate

Filters

Only one filter at a time can be applied to the metrics listed above:

  • By source type:

    • Google Play Search, Google Play Explore, Third-Party Referrals

  • By keyword:

    • List of search terms

  • By User

    • New Users & Returning Users

Google Play Report

👉 How to integrate my Google Play Reports with AppTweak

  • Daily User Installs

  • Daily Device Installs

  • Daily User Uninstalls

  • Sales

  • New Subscriptions

  • Active Subscriptions

  • Cancelled Subscriptions

MMPs (Mobile Measurement Partners)

To visualize data from your MMP providers, you need to have an active integration on AppTweak. You can currently integrate with the following MMP providers on our platform:

Adjust

👉 How to connect your Adjust account to AppTweak

Directly on AppTweak, access all Deliverable KPIs available in your Adjust account:

  • Paid installs

  • Clicks

  • Impressions

  • Revenue

  • eCPI

  • And more!

You can find the complete list of available Adjust data here.

AppsFlyer

👉 How to connect your AppsFlyer account to AppTweak

Access the following metrics from your AppsFlyer account:

  • Installs

  • Revenues

  • Sessions

  • Event Count

  • User Count (Unique)

You can find all the details about the available data from AppsFlyer in this article.

Branch

  • Coming soon! If you'd like to be part of our BETA users, please reach out to us.

We would be very happy to hear any feedback or suggestions you may have about the Reporting Studio! Feel free to share any features you'd like to see with our team.

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