Want to start visualizing your Adjust data in Reporting Studio? First, you'll need to connect your Adjust account to AppTweak. Follow the instructions here to connect Adjust with AppTweak.
Data Structure
To access an Adjust metric, you'll need to provide the following input data:
Metric
You can find the full list of metrics in the section below, "Available data".
Country & application
The list of available countries will be the same as those available on AppTweak.
The list of apps will come from your Ajust integration
Filters
Ad ID
Ad Name
Adgroup (Attribution)
Adgroup ID
Adgroup Name
Campaign (Attribution)
Campaign ID
Campaign Name
Channel
Creative (Attribution)
Network (Attribution)
Partner
Partner ID
Source ID
Source Name
Total value
Missing filter values?
If you don't see a filter in the available options, this means that it has only null data on the selected period. Try to increase the date-range to see the filter value appearing.
Available data
You can access all the Deliverable KPIs that are available in the Adjust Datascape. The Cohorted Performance and SKAdNetwork are not yet available but will be made available soon.
You can find the full list of metrics and their descriptions below.
"AppTweak" metric name | Description |
ARPDAU (All) | Average revenue per daily active user, calculated based on all revenue sources |
ARPDAU (Ad) | Average revenue per daily active user calculated using only revenue from serving ads |
ARPDAU (IAP) | Average in-app purchase revenue per daily active user |
Ad Impressions | Number of ads served to app users |
Ad RPM | Advertising revenue per thousand ad impressions |
Ad Revenue | Revenue generated by the serving of in-app ads |
Ad Spend | Amount of money spent on ads |
Ad Spend (Attribution) | Amount of money spent on ads. Calculated using only data obtained using Adjust's cost-on-engagement method |
Ad Spend (Network) | Ad spend data retrieved via the network API |
Avg. DAUs | Average number of daily active users (DAU) for the time period you selected |
Avg. WAUs | Average number of unique weekly active users (WAU) for the selected period |
Avg. MAUs | Average number of unique monthly active users (MAU) for the selected period |
CTR | Click Through Rate. The ratio of clicks to impressions. |
CTR | Click Through Rate. The average number of impressions per click reported by the network API |
Clicks (Attribution) | Number of times someone clicked on the creative |
Clicks (Network) | Number of clicks reported by the network API |
Click Conversion Rate (CCR) | How many clicks it takes on average for a user to install your app |
Deattributions | Total number of deattributions that took place |
Effective Cost per Click (eCPC) | Effective cost per click |
First Reinstalls | Number of first-time reinstalls per time period |
Reinstalls | Number of first-time reinstalls per time period |
First Uninstalls | Number of first-time uninstalls per time period |
Uninstalls | Number of users who uninstalled the app during a selected date range |
Gross profit | Revenue minus ad spend |
Gross profit (Cohort) | Cohorted gross profit |
Impression Conversion Rate (ICR) | How many impressions, on average, it takes a user to install your app |
Impressions | The total number of ad impressions tracked for your campaigns |
Impressions (Attribution) | Same metric as "Impressions" - The total number of ad impressions tracked for your campaigns |
Impressions (Network) | Number of impressions reported by the network API |
In-app revenue | Amount of in-app revenue, based on revenue events reported by the Adjust SDK or recorded via server-to-server tracking |
Installs | Total number of installs that have occurred |
Installs (Network) | Number of installs reported by the Network API |
Installs (paid) | The number of installs, for which there is ad spend data. |
Installs Diff (Network) | Difference between installs reported by the network API and Adjust |
Installs per Mille (IPM) | Installs per one thousand impressions |
Limit Ad Tracking Installs | Total number of installs originating from devices with Limit Ad Tracking enabled (LAT) |
Limit Ad Tracking Rate | Percentage of installs that come from devices with Limit Ad Tracking enabled (LAT) |
Limit Ad Tracking Reattribution Rate | Percentage of reattributions coming from devices with Limit Ad Tracking enabled (LAT) |
Limit Ad Tracking Reattributions | The total number of reattributions coming from devices with Limit Ad Tracking enabled (LAT) |
Organic install rate | Ratio of organic installs of the whole traffic. |
ROAS | Return on advertising spend, calculated based on all revenue sources for a given cohort period |
ROAS (Ad Revenue) | Return on advertising spend, calculated using only revenue from serving ads, for a given cohort period |
ROAS (lAP Revenue) | Return on advertising spend, calculated using only in-app revenue, for a selected cohort period |
Reattribution Reinstalls | Number of reinstalls that resulted in a reattribution |
Reattributions | Number of reattributions that have occurred |
Reinstalls | Number of reinstalls that occurred |
Return On Investment (ROI) | Cohort gross profit divided by advertising spend |
Revenue (Cohort) | Revenue your app generated from users who installed your app within the time period you selected |
Revenue To Cost Ratio (RCR) | The ratio of revenue to cost |
Revenue events | Number of revenue events triggered by users who installed the app in a selected date range and had the app installed for a selected cohort period |
Sessions | Total number of sessions, including installs, reinstalls, reattributions, and reattribution reinstalls |
Uninstall (Cohort) | Number of uninstalls by users who installed your app during the selected cohort period |
Uninstalls | Number of users who uninstalled the app during a selected date range |
eCPC (Network) | Effective cost per click reported by the network API |
eCPI (All Installs) | Effective cost per install |
eCPI (Network) | Effective cost per install reported by the network API |
eCPI (Paid Installs) | Effective cost per paid install |
eCPM (Attribution) | Effective cost per thousand ad impressions calculated using the attribution ad spend source |
eCPM (Network) | Effective cost per thousand ad impressions reported by the network API |
Where to find the equivalent Adjust data
AppTweak pulls Adjust data directly through their API, using the same metric names and definitions as those listed in Adjust's official documentation.
Note that the naming of metrics in Adjust’s tool may differ slightly. In DataScape, for instance, to find the equivalent metric shown in AppTweak, refer to the title displayed above each metric’s description. This is the name used by AppTweak.
