Reporting Studio is AppTweak’s no-code dashboard solution designed to help you track, analyze, and prove the impact of ASO, paid UA, or external marketing efforts on your app store performance.
Whether you need a quick performance snapshot or a detailed breakdown by source, you can build and share dashboards in just a few clicks - no spreadsheets or third-party BI tools required.
🎥 Missed our Office Hours on ASO Reporting? Watch the replay below:
Why build dashboards in Reporting Studio?
Before Reporting Studio, even AppTweak consultants spent hours rebuilding reports in spreadsheets or Looker Studio. Reporting Studio was built to streamline that process. With it, you can:
Save time by skipping manual data input
Get actionable insights through clear, visual reports
Share dashboards with teammates or external partners via URL
Align ASO, UA, and leadership around shared KPIs and goals
Which dashboards should I build?
We know that many app marketers experience “blank page syndrome” in app store reporting - not knowing where to start or which KPIs matter most. That’s why Reporting Studio includes dashboard templates that help you get started quickly, each pre-filled with key KPIs for your role.
💡 Templates are a starting point built on real workflows used by AppTweak consultants. They’re fully editable, so you can tailor them to your exact goals.
Recommended templates to get started:
Template | Use case | Included reports |
ASO Manager | Track and optimize organic visibility and conversion | - Store downloads by source (Search + Browse/Explore) |
Head of Growth | Align UA and ASO teams around acquisition and revenue performance | - Store vs external download split |
Executive | Share top-line performance trends with leadership | - Total downloads (iOS + Android) |
Downloads & Revenue Trends | Monitor competitor performance and market share | - Competitor download & revenue trends |
Apple Ads Overview | Track your Apple Ads campaigns performance per country, your spend and your acquisition per Source. | - Campaign performance - Spend/Installs per country |
Competitor Overview | Measure your app against competitors on essential performance KPI’s. | - App Power |
Store Performance Overview | Track essential app performance KPIs across one or multiple markets | - App Power |
More advanced dashboard ideas
Once you’ve built your first dashboard, you can customize it based on your needs. Take inspiration from these examples of how teams scale reporting beyond our templates:
ASO Performance → Track daily performance on both stores
Competition Monitoring → Benchmark competitors’ growth and revenue
App Launch Analysis → Monitor the launch of a new app or game
💡 Start simple, then layer in complexity as needed. A clear dashboard with 5 focused reports will give you more clarity to spot trends and take action.
👉 Check out more inspiration for app store reporting
How to create your first dashboard
🎥 Watch this demo to see Reporting Studio in action
Step 1: Create a dashboard
In your AppTweak account, head to Reporting Studio
Click + Create dashboard in the top-right corner
Choose:
Dashboard from template (recommended)
New dashboard (starts blank)
Using a template
Select a template (e.g., ASO Manager)
Choose your app(s)
Set Country = Worldwide to start broad and be able to filter by country later
Click Create to generate your dashboard with pre-filled reports
💡 Unlock our dashboard templates by connecting your App Store Connect or Google Play Console accounts. AppTweak is ISO 27001 certified and GDPR compliant, so you can confidently connect your data knowing it’s secure and handled responsibly.
Create a dashboard from scratch
Enter a name for your dashboard
Click Add reports, then choose:
From saved reports: reuse existing reports
Create report: create a new report (it will be automatically added to your dashboard)
Step 2: Create a new report
You can choose to build your own custom report or pick a report from a list of report templates.
Using a template
Select a template (e.g., Global Downloads)
Choose your app(s)
Set Country = Worldwide when available or select a country. Note that Worldwide may not be available for some metrics.
Click Create to add your report to your dashboard
Create a report from scratch:
First select the metric you would like to track:
Choose your data source (e.g., App Store Connect)
Select the metric (e.g., Total Downloads to monitor iOS performance)
Select one country, multiple countries, or "Worldwide"
💡 Use breakdowns to segment data by source (e.g., App Store Search, Browse, Web Referrer).
Use aggregation to combine metrics across apps, countries, or source types into a single data series. 👉 How to use aggregation
Create custom metrics to calculate KPIs like Revenue per Download. 👉 Learn more about custom metrics
Rename your report manually or click the AI name button to generate a smart title automatically.
Step 3: Choose a chart type
Next, pick the best visualization for your metric:
Line chart → Track trends over time
Column chart → Compare groups or categories
Pie chart → Show share distribution
Metric chart → Highlight a key value at a glance
Table chart → Follow ranking evolution or totals over time
Combo chart → Combine two metrics together
Example: Use a Metric chart to see total downloads over 180 days, or a Line chart to monitor that metric over time.
How to compare metrics over time
You can easily compare current data to a previous time period using presets like:
Previous period (D-current date range)
Previous week (D-7)
Previous month (D-30)
Previous quarter (D-90)
Previous year (D-365)
This will add a comparative data series or growth percentage to your report.
Step 4: Final steps & sharing dashboards
Your report will be automatically added to the current dashboard. Rename it for clarity (e.g., "iOS Downloads Breakdown") or move it to a different dashboard if needed.
If you want to share your dashboard, just click the 'Share' button to copy its unique URL to your clipboard. Dashboards can be shared with teammates or external stakeholders - even if they don’t have an AppTweak account.
Public (view-only): anyone with the link will be able to see it.
Private (password protected): restrict access with a password. Any dashboard or report with protected information will not be shown to viewers. You can refresh the password at any time to reset access.
Edit access: teammates logged into the same workspace can edit.
Once your dashboard is ready, you can also filter all your reports at once using the App, Country, Date, & Compare to filters. The Compare to function will only apply for compatible chart (line, column, number). Other charts will stay the same.
Tip: Whenever possible, set the country of your reports to worldwide. This allows you to use the dashboard country filters to focus on specific regions - without having to edit reports individually.
Tips for better reporting
Great dashboards don’t just visualize data - they help your team speak the same language and take the right action. Reporting Studio is designed to make that easier, but how you build and use dashboards matters just as much.
There are two core ways to use dashboards effectively:
1. Monitoring:
Use dashboards to regularly track core KPIs and catch changes early. Check in the same way you scan your emails in the morning. Example: Monitor download trends or CVR by source to quickly detect performance shifts.
2. Investigating
Once you spot something worth investigating, duplicate a dashboard/report to dig deeper into what’s driving a change. Example: If impressions drop in one country, isolate the affected source or compare to previous periods.
🧭 Monitoring shows you what changed. Investigating helps you understand why it changed.
Reporting do's and don'ts:
✅ Do:
Define the purpose of each dashboard: What question is it meant to answer?
Start with a template to avoid blank-page friction
Limit your v1 a few essential reports (enough to tell a story, not overwhelm)
Connect your MMP to go beyond “referral” and attribute installs to specific sources (e.g., TikTok, Meta)
❌ Don’t:
Add too many reports too early - clarity beats completeness
Overuse unclear or internal acronyms
Assume terms like “organic” or “referral” mean the same thing across teams
Share dashboards without context
👉 If a dashboard doesn’t lead to action, ask:
Am I tracking the right metrics?
Is this dashboard clear and useful to others on my team?
Does it tell a story, or just display numbers?
What's Next?