Why should you connect your Apple console?

  1. Compare your real downloads and revenues with your competitors

  2. Measure your app's conversion rate across countries

  3. Analyze the impact of your ASO efforts on your Impressions and Product Page Views

  4. Keep track of your app's financial situation by analyzing revenues, in-app purchases, and paying users

  5. Reply to your reviews directly in AppTweak (only for Admin, Account Holder, and Customer Support roles)

👉 Haven't integrated your App Store Connect? Click here on how to get started!

1. Compare your real downloads and revenues with competitors

Users that have synced their App Store Connect account with AppTweak will be able to view their real App Units under the Analytics tab in the Store Performance section.

The first view will show you the cross competition option:

You will first have three important indicators:

  1. Total downloads: giving you the total app units of your app on the selected date range

  2. Avg. Daily Downloads: indicating the daily average of app units your app is getting each day. This average will be computed on the date range selected

  3. Download growth: a very important indicator showing you the growth of your downloads compared to the last equivalent period (i.e. if you selected the month of August, we will show your app's download growth compared to the month of July).

In the graph below these KPIs, you will be able to see the download history chart. For your app, we will show the real app units but as soon as you've added competitors, you will see your competitors' download estimates over time.

Under the Line Chart, the summary table will help you understand which app had the best growth over the selected date range and which ones are lagging behind.

What does the Confidence Indicator score mean?

The more data we have, the more accurate our predictive curve will be for a given category in a given country.

  • Accurate (Green) – We have a lot of real data points for the given category/country/ranking tier. We guarantee that our estimates are highly accurate in this case. They should reflect very well the real number of downloads and/or revenue of this app you’re looking at.

  • Fair (Yellow) – We have a fair amount of real data points for the given category/country/ranking tier. Although you still need to be careful while interpreting the data provided, these most likely have a good correlation with the exact data.

  • Moderate (Red) – We don’t have a lot of real data points for the given category/country/ranking tier. It’s a rough estimation, that is more useful in terms of comparison between apps rather than providing an actual number of downloads or revenue.

Breakdown your App Units by source

In order to understand which channel is driving the most app units, you can switch to the 'source' option

The option Source will hide the competitors’ data and show the breakdown by the source of the main app’s downloads. As a reminder, Apple splits the traffic into five different sources:

  • App Store Search: Search in the App Store, including Apple Search Ads.

  • App Store Browse: Navigation in the App Store such as top charts, stories, features, similar apps…

  • App Referrer: Referrals from another app on the store.

  • Web Referrer: Referrals from a page on the web.

  • Unavailable: Undefined traffic source.

💡App Store Search is often the highest because the user searches on the store intending to download an app. Browse is often lower, however, featured apps in the Today tab can suddenly trigger many new installations from this channel.

Tick the worldwide view option to see your top countries

Don’t forget to check out the ‘All countries’ option. In addition to giving you the worldwide performance of your app in terms of downloads, it will indicate in which countries your app is getting most of its downloads.

The table below the graph also allows you to sort countries by equivalent growth over the selected date range. As a result, you can identify which countries could be great in terms of opportunities.

❗️In the world map chart, each country is colored based on its level of downloads. The darker the color, the higher the number of downloads.


2. Measure your app's conversion rate across countries

In this section of Analytics, you will be able to monitor your app's conversion rate from Impressions to Downloads, Impressions to Page Views, and from Page Views to Downloads.

To obtain the conversion rate from Impressions (unique devices) to App Units in a given country, you need to select the metric "App Units", add the given country in the filter, and then select "compare to Impressions (unique devices)".

The conversion rates can be defined as follows:

  • Impressions to Downloads: the % of users that saw your app on the App Store and then downloaded your app on a device with iOS 8, or later.

  • Impressions to Page Views: the % of users who saw your app on the App Store and then viewed your app's product page on the App Store on devices running iOS 8, or later.

  • Page Views to Downloads: the % of users who viewed your app's product page on the App Store on devices running iOS 8, or later and then downloaded your app.

As explained above, on iOS, there are 3 conversion rates. In the conversion analysis section, you can analyze all 3 of them.

Each conversion analysis is divided into 3 sections:

  1. The filter bar

  2. Overall KPIs

  3. Conversion Rate History Chart

The Filter Bar

The filter bar is where you can decide the data you wish to analyze. For instance, you can decide to switch your analysis from the given country to the worldwide view (see more on the worldwide view below).

You can also decide to analyze the overall conversion rate of your app or have it broken down by source.

Overall KPIs

The KPIs give you a quick glance of your app's performance in the given country and over the selected date range.

  1. The Highest Conversion shows the highest conversion rate your app had during the given date range.

  2. The Lowest Conversion shows the lowest conversion rate your app had during the given date range.

  3. The Average Conversion shows the average conversion rate your app had during the given date range.

  4. The Conversion Growth shows the growth between the average conversion rate over the selected date range and the equivalent previous period.

💡Checking these KPIs on a regular basis will help you rapidly know if your app's performance is higher or lower than usual. The Max and Min value can help you gauge how volatile your app's conversion rate is and identify any unusually high or low rates.

Conversion Rate History Chart

The Conversion Rate History Chart shows you the progress of your app's conversion rate on a daily or weekly basis over the selected date range. This is where you can identify any unusual peak or drop in your app's conversion rate.

Compare your app's conversion across sources

If you select the breakdown by source in the filter bar, the conversion rate of your app will be broken down into four values:

  • the conversion rate from App Store Search traffic: "Customers who viewed your app or downloaded it for the first time from Search on the App Store. Based on devices running iOS 8 or tvOS 9, or later. Includes Search Ads in App Store search."

  • the conversion rate from App Store Browse traffic: "Customers who viewed your app or tapped to download it for the first time while browsing the App Store (for example, in the Featured, Categories, or Top Charts sections). Based on devices running iOS 8 or tvOS 9, or later."

  • the conversion rate from App Referrers: "Customers who tapped a link in an app that brought them to your App Store product page. Based on devices running iOS 8 or tvOS 9, or later. Includes apps using the StoreKit API to load your product page. Includes Apple apps, such as Messages, except Safari. See Top App Referrers in App Analytics for a list of referring apps."

  • the conversion rate from Web Referrers: "Customers tapped a link from a website that brought them to your App Store product page. Based on websites visited in Safari on devices running iOS 8 or later. If a chain of redirects in Safari leads to your App Store product page, the referring website will be the last URL in the chain. See Top Web Referrers in App Analytics for a list of referring websites.

❗️For iOS apps, taps from websites in non-Safari web browsers, such as Chrome, are attributed as that web browser app in App Referrers. For macOS apps, taps from non-Safari web browsers are attributed to Web Referrers."

3. View your impressions and page views

In order to analyze the entire user traffic, you can also analyze your impressions and page views for your app.

By using the view by the source you will also understand the actions of the users before downloading the app. You will be able to identify which source allows users to see your app the most (look at impressions) and which one makes users land on your app page (look at Page Views).



4. Keep track of your app's financial situation by analyzing revenues, in-app purchases, and paying users

In this section, users will be able to keep track of their own app's Revenues, In-App Purchases, and Paying Users directly in AppTweak in the Analytics Tab.

Just like you can compare your downloads with the competitors' download estimates in Store Performance, in Financial Analysis you can cross your app's real revenues with AppTweak's estimation of your competitors' revenues.

What do we mean by “Revenues”?

The metric we use as revenues for App Store apps is the “Sales”, which Apple defines as: "The total amount billed to customers for purchasing apps, app bundles, and In-App Purchases. Taxes are only included in the sales if those taxes were included in the App Store price".

Real data vs estimates in the "Cross-Competition View"

Sales are also what we use to compute the revenue estimates of your app’s competitors, which makes it really easy to compare your own data with estimations.

👉 To learn more about our Revenue Estimates, please visit this page

To access your competitors' revenues make sure you are in the "Revenues" tab, that you are looking at the selected country and that you have selected the "Cross-Competiton" view.

Use the legend on the right to help you know for which apps we are showing real data and for which apps we are showing estimates.

Explore advanced metrics by traffic source

Besides Revenues, we also pull other financial metrics from your App Store Connect account such as the number of In-App Purchases and Paying Users.

As a reminder, here is how Apple defines them:

  • In-App Purchases: "The number of in-app purchases on devices running macOS 10.14.1, iOS 8 or tvOS 9, or later. Introductory price subscriptions and subscription renewals are included in this metric. Restored in-app purchases, whether on the same or different device, are not counted."

  • Paying Users: "The number of unique users, based on Apple ID, that paid for an app or an In-App Purchase."

For both these metrics and the revenues, you can use the filters to view the breakdown by traffic source :

Having this breakdown by source will help you understand better where your paying users are coming from. This way you can optimize the channels that are used the most and try to understand why the others don't get as much traffic.

Why isn't my data showing on the Analytics tab?

There are multiple reasons why you can't see your integration data in AppTweak:

  • If you've recently established the integration, it might take up to 24 - 48 hours for AppTweak to fully fetch all the data and display it in the tool. If you've recently integrated your consoles, please check back within 24 hours.

  • Each user has their own individual dashboard. Therefore, if your colleague integrates a console, it will only show up on their dashboard. Every user has to integrate the Developer Console individually.

  • The verification code provided by Apple is only valid for 30 days. Therefore you need to re-verify your account every 30 days. To re-verify your account navigates to My Account > Integrations and click on the “reverify” link that will automatically appear next to the integrations that are expired.

5. Reply to your reviews directly in AppTweak (only for Admin, Account Holder, and Customer Support roles)

In order to be able to reply to your app reviews, you need to perform the same integration but to access this feature Apple only allows specific roles: Admin, Account Holder, and Customer Support. If the email you are using for this integration doesn't have one of these 3 roles, you won't have the permissions needed. The only solution is to ask for an admin user to change your role directly in the apple console.

Once it's done, you need to go in our Reviews & Ratings section (on the Reviews or the Phone view section) for apps you integrated and you will see a "give an answer to this review" button to every unanswered review

If you click on it, you will be able to give the reply of your choice:

Keep in mind that, once your reply is submitted, Apple will take a bit of time to publish and accept your reply. So, it's normal if you have to wait up to 24h to see your reply in the store. In AppTweak, to visually show this pending process you will see the note "Pending" above your reply or "Published" once the reply has been processed and published:

Don't forget that you can edit/delete a reply that was already posted. This can be helpful if you are not happy with a previous reply or if it needs to be updated.

❗️Keep in mind that some reviews no longer exist in the store but are shown in AppTweak (so that you don't miss any feedback on your app). As a result, you won't be able to answer these reviews.

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