In the worldwide view of Analytics, you can spot countries in which your app is performing particularly well versus countries where your app is lagging behind in just one glance. This can help you to identify opportunities and improve your performance.
To access the worldwide section of Analytics, simply click on the country selector in the App header and select Worldwide overview.
If you're following your app across several countries, you can switch to the Followed Countries (Enterprise clients only) view in order to dive deeper into your app's performance across those countries.
To access the Cross-country analysis section of Analytics, simply click on the country selector in the App header and select Cross-country analysis.
Once in the Cross-country analysis view, you can easily select the countries you'd like to see in your analysis using the filters.
NB: The Followed Countries view is only available for Enterprise clients.
Category Ranking
In the worldwide Category Ranking, AppTweak will show you your app's category rank for the selected category in all available countries. If you want to take a closer look at one country, you can simply click on the country in the map or in the table, this will lead you to the Analytics section of the specific country.
AppTweak highlights your app's top 3 best and worst-performing countries in terms of category rank. The indicated rank is the rank fetched today.
In the Cross-country analysis, you can compare your app's Category Rank across your followed countries. You can easily select the countries you'd like to see in your analysis using the filters.
AppTweak compares your app's current and average rank across the different countries and orders them from top to bottom so that you can immediately see the countries in which your app performs best and those where it is lagging behind.
AppTweak also shows your app's ranking history over time in each country and for the selected category, so that you can immediately pinpoint any unusual movements that are worth looking into.
Finally, AppTweak allows you to compare your app's ranking growth between 2 dates and across the selected countries.
2. Downloads
If you switch the metric from Category Rank to Downloads, you can easily analyze the worldwide performance of any app in terms of downloads. It will indicate in which countries the selected app is getting most of its downloads, but also the total downloads and average daily downloads worldwide.
NB: Downloads and Revenue estimates are available for Enterprise plans.
The table below the graph also allows you to sort countries by equivalent growth over the selected date range. As a result, you can identify which countries could be great in terms of opportunities. You can easily add these countries to your followed apps by clicking on the badge 0/2 next to the country and toggling the language you want to follow the app in.
Note: In the world map chart, each country is colored based on its level of downloads. The darker the color, the higher the number of downloads.
In the Crosss-countries analysis view, AppTweak shows you the Total and Average Daily Download Estimates of an app across the selected countries. You can also compare the share of downloads the given app is getting from each country of your selection. This allows you to see in a glance which countries are over or under-performing.
You can also view the download estimates per country over time to identify any unusual movements (peaks or spikes) that could be worth digging into.
This analysis is available for any app on the App Store and Play Store. You can also Connect your Google Play Reports and your App Store Connect in order to get the analysis but with your app's real downloads instead of estimations.
3. Revenue
By switching the app metric to Revenue, you can get an overview of any app's financial situation. The countries with the darkest shade of blue are the ones where revenues are the highest.
NB: Downloads and Revenue estimates are available for Enterprise Plans
Expand the table below the map to measure the selected app's growth and quickly spot the countries where it is performing well or lagging behind.
In the Crosss-countries analysis view, you can select the followed countries you wish to compare and see the total and daily average revenue they generate for the selected app. You will also find a breakdown of the revenue estimates per country to easily spot the countries that are the most lucrative to the app.
The revenue estimates over time and per country help you identify any trends and unusual movements.
👉 Connect your Google Play Reports and your App Store Connect in order to see your app’s real revenue instead of estimations.
You will also be able to see a cross-country analysis of your app’s in-app events revenue and number of paying users on iOS and a cross-country analysis of your app’s subscription revenue on Android.
4. App Store Connect integration data
In order to see your real downloads and revenues, connect your App Store Connect account on AppTweak. Doing so will also allow you to measure your app's conversion rate, analyze your impressions and product page views, as well as track your in-app purchases and paying users.
👉 Follow these steps to connect your App Store Connect on AppTweak.
Impressions and Product Page Views
In order to analyze the entire user traffic, you can check your impressions and page views for your app across countries.
👉 Connect your App Store Connect in order to get a cross-country analysis of your app’s Impressions and Page Views. You’ll be able to see which country of the ones you follow in AppTweak drives the most impressions and page views in just a click!
Conversion Analysis
In this section, you will be able to monitor your app's conversion rate worldwide from Impressions to Downloads, Impressions to Page Views, and from Page Views to Downloads.
The KPIs give you a quick glance of your app's performance across all countries and over the selected date range.
The Highest Conversion shows the country with the highest conversion rate your app had during the given date range.
The Lowest Conversion shows the country with the lowest conversion rate your app had during the given date range.
The Average Conversion shows the average conversion rate your app had during the given date range across all countries.
👉 Connect your Google Play Reports and your App Store Connect in order to see your app’s conversion rate in all the countries you follow.
In the Cross Country view, you will be able to compare the conversion rate of your app across your followed countries, namely the Impressions-to-PageViews, Impressions-to-Downloads, and PageViews-to-Downloads conversion rates.
You will also find a breakdown by source for each conversation rate per country to easily spot the countries and the source that drive the most conversion.
In-app purchases and number of paying users
You can also have access to your app's Sales data and keep track of your own app's worldwide Sales, In-App Purchases, and Paying Users directly in AppTweak.
5. Google Integration data
To get the most out of the worldwide section of Analytics, integrate your Google Play Reports and Google Play Console on AppTweak. This allows you to not only track your real downloads and revenues, as well as your daily user, uninstalls but also to analyze your store listing visitors/acquisitions, conversion rate, and keywords across countries.
👉 Follow these steps to connect your Google Play Reports and these steps to connect your Google Play Console integration on AppTweak.
Keep track of your app's Daily User uninstalls
With the Google Reports integration, AppTweak will show your app's Daily Device Installs, Daily User Installs, and Daily User Uninstalls. You can check at a glance in which countries your app has had the most installs and uninstalls over the selected date range.
This data comes directly from your app's Google Reports (Statistics > Breakdown by country/region > Daily User Uninstalls).
Store Listing Visitors and Store Listing Acquisitions
Analyze the impact of your ASO efforts on your store listing visitors and acquisitions across countries with the Google Play Console integration.
Switch to the 'Source' option to understand which channel is getting your app more users to visit its store listing (store listing visitors) and which one is actually getting new downloads (store listing acquisitions).
Conversion Analysis
Upon connecting your Google Play Console on AppTweak, you will be able to see the conversion rate of your app for every country in which your app is available in the Conversion Analysis tab. AppTweak also highlights your average conversion rate worldwide, as well as the country with the highest and lowest conversion rate.
💡This view can help you spot high and low-performing countries. The former can serve as examples for the latter.
Additionally, if you switch to a breakdown by source, AppTweak will show you your app's worldwide conversion rate for each source.
Subscriptions
Besides revenue, connecting the Google Play Console will be helpful for apps that offer subscriptions on their app.
In this tab, you can easily keep track of your new, active, and canceled subscriptions directly in AppTweak.
Your top keywords worldwide
Under Google Keywords you can see in which country your app is getting the most traffic from keyword searches. For this make sure that you have integrated your Google Play Console on AppTweak.
In the App Metric dropdown, you can select the data you wish to see (Store Listing Visitors, Store Listing Acquisitions, or Conversion Rate).
The overall KPIs show:
The total store listing visitors/acquisitions across all countries and search terms for the selected date range
The average daily store listing visitors/acquisitions across all countries and search terms over the selected date range
The growth in average daily visitors/acquisitions worldwide and across all search terms (current period vs. equivalent previous period).
If you switch the selector to conversion rate, the KPIs show:
The country with the highest conversion
The country with the lowest conversion
The average conversion rate worldwide over the selected date range
The growth of the worldwide conversion rate (current period vs. equivalent previous one).
In the world map chart, each country is colored based on its level of store listing visitors, store listing acquisitions, or conversion rate (depending on your selection in the filter bar). The darker the color, the higher the number of visitors, acquisitions, or conversion rate.
💡 A country with high traffic from keywords can be used as an example for other countries. For example, you could check the keywords that bring the highest traffic in that country and see how visible your app is on similar keywords in lower-performing countries. This could be a source of inspiration for your ASO across countries.