Q. What is the App Power?
The App Power is a KPI (Key Performance Indicator) that shows the overall performance of an app in the store. The objective of the App Power is to enable you to compare any apps in the store, even if they don't rank in the same category.
The App Power is built on a scale from 0-100, 100 being the highest score and 0 the lowest. A high App Power means that an app is performing well in the given country and that it probably has a high download rate.
Q: What is the ASO Score?
The ASO Score is calculated based on the extent to which your app metadata follows the ASO best practices.
In the Metadata section, we give you an appreciation of each element of your app (Title, Subtitle, etc.) that goes from red, yellow to green. Green means you are following the best ASO practices. For example, you are using all available characters in the subtitle field, or you have uploaded an app preview, etc.
AppTweak then calculates the overall ASO score of your app and gives you a final grade which is the ASO score.
Essentially, the ASO Score provides more insights into the unused capacity of your metadata elements. Of course, you will not be penalized for not using all of the available characters in the Title, Subtitle, etc. However, you should take advantage of using the maximum number of characters Apple and Google provide.
Q. How are the Download and Revenue Estimates calculated?
To calculate our Download and Revenue estimates, AppTweak uses various indicators such as category ranking, seasonality, trends, etc. Based on the data we have collected over the past 5 years, we have managed to build a model that can estimate the level of daily downloads an app is making based on its category rank in a specific country. We also could identify weekly and yearly seasonality effects for apps in a specific category and a general trend for each category. These are both used to further fine-tune our download estimates.
Q. What does the Confidence Indicator score mean?
In the Download Estimates (Store Performance) and Revenue Estimates (Financial Analysis) tables, you will see a confidence indicator for the data we show. The more data we have, the more accurate our predictive curve will be for a given category in a given country.
Accurate (Green) – We have a lot of real data points for the given category/country/ranking tier. We guarantee that our estimates are highly accurate in this case. They should reflect very well the real number of downloads and/or revenue of this app you’re looking at.
Fair (Yellow) – We have a fair amount of real data points for the given category/country/ranking tier. Although you still need to be careful while interpreting the data provided, these most likely have a good correlation with the exact data.
Moderate (Red) – We don’t have a lot of real data points for the given category/country/ranking tier. It’s a rough estimation, that is more useful in terms of comparison between apps rather than providing an actual number of downloads or revenue.
Q. Why can't I see my integration data in the Analytics Tab?
There are multiple reasons why you can't see your integration data in AppTweak:
If you've recently established the integration, it might take up to 24 - 48 hours for AppTweak to fully fetch all the data and display it in the tool. Go to My Account > Integrations to make sure you have correctly connected your account, then check back within 24 hours.
Each user has their own individual dashboard. Therefore, if your colleague integrates a console, it will only show up on their dashboard. Every user has to integrate the App Store Connect individually.
The verification code provided by Apple is only valid for 30 days. Therefore you need to re-verify your account every 30 days. To re-verify your account, navigate to My Account > Integrations and click on the “reverify” link that will automatically appear next to the integrations that are expired.
Q. I've integrated my console. Why can't my colleague see the integration?
Each user has their own individual dashboard. Therefore, if one user integrates a console, it will only show up on their dashboard. Every user has to integrate the Developer Console individually.