In the Category Rank section of the Analytics tab, you can monitor your app's rank in its categories and compare it with your competition.
1. How Category Rank reflects app performance
Every app is referenced in at least one category in the App and Play Store. How an app ranks in a category is a good indicator of its performance. An app's category rank depends, among other elements, on the app's quality and traffic. The more downloaded an app is, the higher the rank in its category.
Therefore, it is important to regularly benchmark your app's category rank against your competitors and be on the lookout for newcomers that start ranking above your app.
This section is divided into 5 sections:
The filter bar
Daily downloads to reach the rank
2. The Filter Bar: Easily select the category and type you wish to analyze
The filter bar is where you can decide the data you wish to analyze. For instance, you can decide to switch your analysis from the given country to the worldwide view (see more on the worldwide view below).
In the category dropdown, you can select which category you wish to analyze. In the dropdown, we list all the categories to which your app and your competitors are referenced in.
By default, we select your app's main category, but you can switch to see how your app ranks in another of its categories. You can also select a category in which your competitor ranks and you don't see how that competitor is performing in his category.
The "Type" switch allows you to switch the analysis from Free to Grossing or Paid. Apple and Google do not mix paid and free apps in the Top Charts. Each category has separate charts for Free and Paid apps, therefore, Free and Paid apps have separate rankings too.
Grossing is a third type of Chart within a category that ranks the apps based on their revenue. The more revenue an app makes compared to its peers in a category, the higher the rank in that category.
💡Although free and paid apps are referenced in the same category, their rankings are separate which makes them difficult to compare, just as it's difficult to compare the rankings of apps in different categories. We recommend using the App Power to compare apps across categories and type.
Your selection in the Filter bar will define the data shown across the Category Rank page. Once you've decided which data you wish to analyze, you can jump into your analysis.
3. Overall KPIs: get a quick glance at your app's category rank
These KPIs give you a quick overview of how your app is performing in the selected category. In a glance, AppTweak indicates:
The highest rank your app reached in the selected category and for the given date range
The lowest rank your app reached in the selected category and for the given date range
The average rank of your app in the selected category and for the given date range
The rank growth the difference between the rank of your app on the last day of the date range and the first day of the date range.
💡A regular quick look at these KPIs will help you know if your app is doing better than usual or not.
4. Discover the number of daily downloads your app needs to reach a specific rank in its category
As mentioned above, an app's category rank depends mostly on its download velocity, that is the number of daily downloads it is getting recently.
This little feature estimates the number of daily downloads that are required for an app to reach a specific rank in the given category. You'll see that as you go up in the ranks, the number of daily downloads required increases exponentially.
⚡️ This is a premium feature for Power plans and above.
5. Ranking History: Benchmark your app's category rank against the competition
In this graph, you'll see your app's category rank over time as well as the category rank of your selected competitors (if they also rank in the selected category).
💡Select the competitors you wish to compare your app with and look out for any unusual movements. If you see that a competitor has a sudden surge or drop in his category rank, it might be worth further investigation to understand what happened and see if you need to take any action for your own app.
If you spot any strange movements in your app's category rank, you might want to compare it with events that took place around that date or plot the category rank against your app's downloads. Our Analyze ASO Impact feature can come in very handy to explain unusual movements you're seeing.
In the upper left corner, you'll find two little icons that can deepen your analysis. The first is the Top Chart History.
This feature will show you the apps that rank in the top positions for the given category and over the selected date range. This view will help you identify the apps that are in the top positions and if there are any big movements between them.
The second icon opens the Top Chart Trend
This graph plots the category ranking history of the apps that rank in the Top 10 of the given category today. This graph can help you rapidly identify any trending app in your category. Typically, an app that had a low rank 30 days ago but has reached the top 10 today.
💡Trending apps are interesting to look into maybe there are some great ideas that you could use for your app.
6. Ranking Summary: a quick summary of your app and your competitors rank in their respective categories.
As explained above, your competitors don't always rank in the same category as your app does. You might be surprised to discover that one of your competitors is referenced in a totally different category.
The Ranking Summary table can help you quickly see in which category the different competitors you selected rank and what is their rank in their category. In the upper right corner, you can decide to either compare the category ranks of the day or compare the average rankings.
💡 Don't forget that comparing the ranks of apps across categories makes little sense. For example, the fact that YouTube ranks in 8th position in the category "Video Players" doesn't mean that it performs equally as Hulu that ranks 7th in the "Entertainment" category. In fact, if you compare their ranks in the "All" category, you can see that Hulu significantly outperforms YouTube.
This can be explained by the fact that some categories are much more competitive than others. A category with many popular apps will require many more daily downloads for an app to reach top positions than a category that groups apps with less traffic.