On every graph of the Analytics section, you will find the "Analyze ASO Impact" button :
Basically, this tool allows you to easily cross data from different sources in one single graph. By doing so you can better visualize and measure the impact of your ASO work on metrics such as downloads or category rank.
Show important "Events" related to your app's ASO strategy
In the Events tab, you can select to show changes that you made to your metadata (icon, subtitle, description…) directly in the graph. This way you can easily measure the impact of the change on your downloads, category ranking, revenues, etc.
To show your metadata changes, open "Analyze ASO Impact" and select the tab "Timeline Events". In this section, you will be able to select any metadata element that you want to analyze.
Pro tip: Don't select too many elements at once or your graph will become too crowded and it will be hard to get good insights.
If you open the tab "Featurings" of the "Analyze ASO Impact", you can show the dates of your app's recent featurings in the graph and see if they had an impact on your app’s visibility.
On iOS, we track all apps that were featured in stories and app collections in the tabs "Today", "Apps" and "Games" of the App Store. On Google Play, on the other hand, we track featurings in all categories of the tabs "Apps", "Games" and "Family".
Pro tip: If you want to measure the visibility boost that your app received after being featured in a story in the App Store, we recommend you to connect your App Store Account with AppTweak. Then, go to "Store Performance" and see if your app's Impressions coming from "App Store Browse" had a sudden spike on the exact date of the featuring.
As you can see in this example, not all featurings have the same impact. That's why it is important to measure and learn from them.
Last but not least, whenever there is an algorithm change, you can see it directly in the analytics section thanks to the ASO Impact feature.
Pro tip: Sometimes, changes in Apple or Google's ranking algorithm can affect your app negatively. Turn on the "algo changes" option at all times so that you never miss an algorithm update.
Understanding spikes and drops in your app analytics
Until now you learned how to measure the impact of an event in your ASO strategy. In reality, sometimes you see a spike or a drop in your downloads that you don't know how to explain.
Thanks to the "Events" in Analyze ASO Impact, you can investigate to find the cause of the movement. Simply test all event types until you find one that matches the date of the downloads increase or decrease. Of course, you won't always find the answer but at least you can quickly exclude some causes.
View multiple metrics in one graph
Another feature that comes with the "Analyze ASO Impact", is the ability to compare two different metrics in one graph and understand their correlation.
For example, you may want to understand how your revenues evolve as the number of paying users grows. This can be done very easily
To use this feature, open "Analyze ASO Impact" and select the section "Plot Against". In this tab, you can select any metric from your app analytics. Users that don't have any integrations will be able to compare Category Rank, App Power, Download Estimates, and Revenue Estimates.
On the other hand, users that did connect their Apple or Google developer accounts with AppTweak will see a lot more options such as: Downloads, Product Page Views, Impressions, Store Listing Acquisitions, Store Listing Visitors, Conversion Rate, Revenues, Paying Users, In-App Purchases, Subscriptions...