First, select the market and date range you’d like to explore CPPs for. You can choose any past date after March 7th, 2024. The maximum period allowed is 90 days.
Browse by category: Discover top apps' custom product pages
In the first tab of the CPP Explorer, you can explore custom product pages from the top apps in any given store category.
We source these apps from the Top Charts—specifically, the top 200 free apps within your selected category. From this list, we display those apps with at least one detected CPP in the chosen date range, ordered by their category rank.
Filtering gets even more precise—you can refine custom product pages using AppDNA & GameDNA, our taxonomy of 200+ granular subcategories, allowing for deeper and more targeted market analysis.
By default, you'll see one custom product page per app, but you can click "Show more CPPs" to reveal additional ones detected over the selected period.
For each custom product page, you'll find:
Show default page — View the app's default screenshots and compare them with the custom product page to spot the exact changes made and the features/benefits highlighted.
Show CPP keywords — See the keywords linked to this custom product page, helping you analyze your competitors' advertising strategies.
Keyword count — The total number of keywords where the custom product page was detected.
First seen / Last seen — Track when the custom product page was first and last observed live in the store for any keyword in the selected country.
Search by app: Analyse your competitors' custom product pages
In the second tab of the CPP Explorer, you can spy on your competitors' custom product pages. Simply enter an app's name, and we'll display all detected custom product pages for that app and market over the selected date range, ordered by keyword count.
Search by keyword: Get custom product page insights for a given keyword
In the last tab, you can explore all the apps running a custom product page for a specific keyword over the chosen period, ranked by App Power.
Alongside the detected custom product pages, you'll find insights, including the app's App Power and its organic rank in search results for the selected keyword.
Easily browse by category, search for a specific app, or enter a keyword to gain valuable insights into how top apps optimise their custom product pages.
CPP Explorer is an AppTweak Enterprise feature. Get in touch with our team to learn more!