Skip to main content

How to create a report in the Reporting Studio

Find out how to create custom app performance reports in Reporting Studio.

Meghna Anand avatar
Written by Meghna Anand
Updated over a year ago

With the Reporting Studio, create custom app performance reports totally tailored to your needs. You can be as creative as you like and plot any (and all) of your target metrics – rankings, volumes, installs, etc. – on a single graph, in just a few clicks.

Our Reporting Studio allows you to combine data across apps, stores, countries, and categories to build reports that exactly match your needs. Reports can be shared externally with a URL (no AppTweak account needed to access the report) that dynamically updates over time and as soon as you make any changes.

👇 Get a quick tour of Reporting Studio

What is a “report” in the Reporting Studio?

In the Reporting Studio, a report is a graph that plots the metrics of your choice over a selected date range.

How to create a report

  1. To create a report, click on the “New Report” button on the Reporting Studio homepage.

2. You can name your report and add a short description (optional).

3. Click on "+ Add a metric" and choose a data source from the dropdown:

  • ASO Intelligence

  • App Store Connect

  • Apple Search Ads

  • Google Play Console

  • Google Play Report

  • Adjust

  • AppsFlyer

Select the metric you’d like to add to your report and complete the necessary information (app, country, store, device, keyword, etc.).

Aggregation: if you want to aggregate all the report lines in one, you can use the suggested aggregation. It will group all your parameters together (app, country, keyword, etc.) as a sum or an average. Based on the type of metric, an average or a sum aggregation will be available. A default aggregation type is available based on the metric type:

  • Quantitative metrics (e.g., downloads, revenues) can be aggregated by Sum

  • Qualitative metrics (app ratings, volume, rank) can be aggregated by Average.

Once a metric is saved, it will remain aggregated. To create separate metrics, you'll need to use the "Add Metric" option.

4. Use our helpful tricks to leverage useful functionalities that make Reporting Studio even easier:

  • Show/hide a metric on the report

  • Edit a metric

  • Change of chart type

  • Compare to the past

  • Custom metrics - Formula

5. Share your report externally via URL (no AppTweak account required to view)

Managing the date range of my report

When you set up your report, you can also define a date range. This can be fixed or relative.

A fixed date range gives your report a specific start and end date, fixed between two moments in the past (or up to today). When you share your report’s URL, viewers will always see the data for the specific date range selected.

A relative or dynamic date range rolls with time. For example, if you set the date range to the “last 30 days,” viewers of the report’s URL will always see the data for the 30 days prior to their current day.

Available data in the Reporting Studio

Find helpful tricks to build quick & impactful reports


We would be very happy to hear any feedback or suggestions you may have about the Reporting Studio! Feel free to share any features you'd like to see with our team.

What's next?

Did this answer your question?