With Reporting Studio, create custom ASO dashboards and reports totally tailored to your needs. Be as creative as you like plotting your key metrics across sources (AppTweak, consoles, and MMPs) on a single graph, in just a few clicks.

Reporting Studio allows you to combine data across apps, stores, countries, and categories to build reports that exactly match your needs. Dashboards and reports can be shared externally with a URL (no AppTweak account needed to access the report) that dynamically updates over time and as soon as you make any changes.

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Below, we’ve listed a couple of actions that will help you fully leverage the Reporting Studio interface:

You can quickly & easily show or hide a metric on a report, without fully deleting it:

To edit a metric that has already been added to a report, you can open the metric and directly change its parameters. Your changes will be reflected in the report as soon as you hit "save."

Note: To add a new metric, click the "Add metric" button.

Leverage one of our most powerful tools for measuring ASO impact in just a few clicks. With the ASO Impact line, you can plot metadata updates, app featurings, and algorithm changes alongside your key metrics (like downloads or rankings) to immediately visualize the impact of your work.

👉 Learn more about ASO Impact

When adding a new metric, you can choose to aggregate it or not. Quantitative metrics (e.g., downloads, revenues) can be aggregated by Sum, while qualitative metrics can be aggregated by Average.

Once a metric is saved and edited, it will remain aggregated. To create separate metrics, you'll need to use the "Add Metric" option.

As an example below, we created a report for worldwide download estimates for Netflix, HBO Max & Prime Video on iOS + Google Play.

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You can also create custom metrics by applying operations to various metrics in your report. You can find the Formula option under Custom Metrics.

Use the labels (A, B, C, etc) listed next to each metric to write your formula.

Some interesting use cases include:

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Metric Charts allow you to display any metric as a number instead of a graph, providing a clearer view of key performance metrics for easy comparison. This feature is ideal for regular reporting, helping you quickly assess performance against previous periods. Depending on the type of metric, we either display the total value over the selected period or calculate the average value.

For example, here are Metric Charts for the app "Chess: Play & Learn" showing 4 KPIs: App Power, Category Ranking, App Rating, and Download Estimates. Each metric uses either a sum or an average based on its characteristics.

Use Graph Style to control how your charts look.
You can customize styling at two levels:

This helps you tailor both the overall visualization and individual data series so trends are easier to compare.

Easily switch to Stacked Line or Stacked Column chart by enabling the Stack function in the report settings.

Stacked Lines and Stacked Columns are only available for reports containing a single unit of the following type: count, revenues, or cost.

The following tables summarize our metrics' units and examples. For each metric type, the data source is indicated with the following code:

If you add a metric with a unit that is not count, revenue, or cost, your report will automatically switch back to a regular line or column chart.

You can adjust Y-axis boundaries when the report includes only one unit type.
This helps you refine the scale to make variations more visible.

When using the Combo chart type, you can choose whether each series is displayed as a line or a column. Use this view to highlight different behaviors within the same report (for example, show impressions as a column and conversion rate as a line).

Enable Cumulative to display a series as the running total over time. This is particularly useful for metrics that naturally add up — such as count or revenue values — when you want to see overall progression rather than day-by-day variation.

Use Compare to past to view two time periods side-by-side in the same chart: the current period and a past period of your choice (day, week, month, etc.).

Compare to past is only available for line, column, & metric charts.

You can also apply Compare to past directly in dashboards for quick trend checks. If a report type does not support the comparison, the chart simply remains unchanged.

If you have access to shared workspaces, you can move reports or dashboards between workspaces. This is especially useful if you’ve built a dashboard in your personal workspace and now want to share it with your team.

Pro tip: To move multiple reports at once, go to the reports summary table and select the reports you want to move.

Note on integrations:
If your reports or dashboards use integrations that aren’t yet shared with the target workspace, you’ll need to share those first. Only the integration owner (the user who created the integration) can share it. If you’re not the owner, ask them to share the integration with the target workspace before you move the report or dashboard.