In this section of Analytics, you will be able to monitor your real downloads and analyze other metrics to understand your user traffic.
1. What data does AppTweak fetch in my Console and display in this section?
Once you have synced your App Store Connect account with AppTweak, we will fetch the following data and display it in this section:
- App units from your console for the given app in the given country and over the selected date range. Apple defines it as the number of first-time purchases of your app made on the App Store.
- Impressions (unique devices) from your console for the given app in the given country and over the selected date range. Apple defines it as the number of times your app was viewed on the Today, Games, Apps, and Search tabs of the App Store. It includes Product Page Views.
- Page Views (unique devices) from your console for the given app in the given country and over the selected date range. Apple defines it as the number of times your App Store product page was viewed.
These data are directly fetched from your console and can be found in the App Analytics section of your console with the country and device filters.
2. Monitor & Benchmark your app's App Units in a specific country
Users that have synced their App Store Connect account with AppTweak will be able to view their real App Units under the Downloads section.
The first view will show you the cross competition option:
You will first have three important indicators:
- Total downloads: giving you the total app units of your app on the selected date range
- Avg. Daily Downloads: indicating the daily average of app units your app is getting each day. This average will be computed on the date range selected
- Download growth: a very important indicator showing you the growth of your downloads compared to the last equivalent period (i.e. if you selected the month of August, we will show your app's download growth compared to the month of July).
In the graph below these KPIs, you will be able to see the download history chart. For your app, we will show the real app units but as soon as you've added competitors, you will see your competitors download estimates overtime.
Under the Line Chart, the summary table will help you understand which app had the best growth over the selected date range and which ones are lagging behind.
3. What does the Confidence Indicator score mean?
The more data we have, the more accurate our predictive curve will be for a given category in a given country.
- Accurate (Green) – We have a lot of real data points for the given category/country/ranking tier. We guarantee that our estimates are highly accurate in this case. They should reflect very well the real number of downloads and/or revenue of this app you’re looking at.
- Fair (Yellow) – We have a fair amount of real data points for the given category/country/ranking tier. Although you still need to be careful while interpreting the data provided, these most likely have a good correlation with the exact data.
- Moderate (Red) – We don’t have a lot of real data points for the given category/country/ranking tier. It’s a rough estimation, that is more useful in terms of comparison between apps rather than providing an actual number of downloads or revenue.
4. Breakdown your App Units by source
In order to understand which channel is driving the most app units, you can switch to the 'source' option
The option Source will hide the competitors’ data and show the breakdown by the source of the main app’s downloads. As a reminder, Apple splits the traffic into five different sources:
- App Store Search: Search in the App Store, including Apple Search Ads.
- App Store Browse: Navigation in the App Store such as top charts, stories, features, similar apps…
- App Referrer: Referrals from another app on the store.
- Web Referrer: Referrals from a page on the web.
- Unavailable: Undefined traffic source.
💡App Store Search is often the highest because the user searches on the store intending to download an app. Browse is often lower, however, featured apps in the Today tab can suddenly trigger many new installations from this channel.
5. Tick the worldwide view option to see your top countries
Don’t forget to check out the ‘All countries’ option. In addition to giving you the worldwide performance of your app in terms of downloads, it will indicate in which countries your app is getting most of its downloads.
The table below the graph also allows you to sort countries by equivalent growth over the selected date range. As a result, you can identify which countries could be great in terms of opportunities.
Note: In the world map chart, each country is colored based on its level of downloads. The darker the color, the higher the number of downloads.
6. View your impressions and page views
In order to analyze the entire user traffic, you can also analyze your impressions and page views for your app.
By using the view by the source you will also understand the actions of the users before downloading the app. You will be able to identify which source allows users to see your app the most (look at impressions) and which one makes users land on your app page (look at Page Views).
7. Analyze your ASO Impact
On each graph, you will be able to better visualize and measure the impact of your ASO work on your downloads, you can use the "Analyze ASO Impact" button just above your graph.
This will allow you to show on the graph, with your downloads:
- Timeline Events: You will be able to see if an update of one of your metadata has impacted your downloads.
- Featurings: We will show you all the dates when your app got featured. This way you can understand if an increase in your downloads is coming from a recent featuring.
- Algorithm updates: You will see each time we detected a change in Apple's (or Google depending on the store you are on) algorithm.
- Plot against: In the second section, you will be able to add on your graph your revenue estimates, your app's app power, and its ranking over time. Thanks to this view you will be able to establish a correlation between the different metrics.