The All Ranked Keywords Performance Report feature is the best way to measure the evolution of your performance. It was created to give a complete view of your install growth, across all keywords on which you rank (not just keywords that you track in your AppTweak account).
⚡️ Because we show data related to any relevant keyword tracked by AppTweak instead of data limited to the keywords tracked in your account, this feature is only available to our Power plans and above.
You can access the feature by going into the "Keyword" tab and clicking on "All Ranked Keywords".
The report can take a few minutes to generate and is updated every 8 days.
Overview of Keywords
You can see the total daily organic installs that your app gets from being visible in the search results of keywords, along with the total number of keywords you are ranked.
Daily Organic Installs from Keywords: The sum of the estimated organic installs of all the ranked keywords on the last day of the report. No data and unranked keywords are excluded in this section. The growth indicates the difference between the last day of the report and the selected comparison date.
Total Ranked Keywords: The total number of keywords for which the app ranked in the top 500 on the last date of the report. No data and unranked keywords are excluded in this section
Number of Installs by Rank: The app's total installs spread by position in the search results
Number of Installs by Volume: The app's total installs spread by keyword volume
Brand vs Generic Keywords chart: The app's total installs spread by keyword type (brand vs. generic)
By switching to the "Total Keywords" view, you can combine that with a report on the number of keywords of a specific rank and a specific volume for which your app is visible.
In this section, you can analyze the growth in organic installs or keyword rankings for the selected date range.
View the growth by Installs by Ranks, Installs by Volume, and Generic vs Brand.
For each type of insight, you have access to detailed historical data, going back one year.
Does this section look familiar? That's right, we also have it in the Keyword Impact section in the Keyword Tab > Monitoring > Keyword Impact. But this time, keywords won't be those from your keyword list, the table contains all the keywords on which you ranked at least a day over the past year. Basically, it shows you the details for each keyword used to make the charts above on the page.
You can filter the list and view the volume growth, install growth, and rank growth of those keywords over the selected period of time. In the US, the typo filter is activated by default, so most typos on which you ranked will be hidden, but you can switch it off if needed.
🚨 This feature is only available for countries where Apple Search Ads are available. It is available on Google Play and the Apple App Store.