Go to the Keyword tab and click on "Keyword Master" - this can take a bit of time to load.
Once it's done, go to the "Movements" section in the left-hand side menu. The first graph you will see is the "Keyword Movement Detector", which you can generate for each app (switch between apps using the buttons).
- This graph indicates the dates at which we detected unusual keyword ranking movements for the selected app among all keywords followed by AppTweak.
! We scan all keywords tracked by AppTweak, even those that are not being tracked in your account. You therefore have access to ranking movements related to many more keywords than your subscription gives you access to. That is why this feature is only available to Power plan users and above (Custom or Enterprise users).
- These movements can either be negative or positive: a peak on the graph doesn’t necessarily represent a progression on keywords ranking, it just indicates the number of keywords for which we detected anomalies at a certain date.
The Top Keyword Movements shows you the terms that are most repeated across all keyword movements at a certain date. By default, the selected date is the one with the highest number of keyword ranking movements for the selected period of time.
The top added and top removed terms are the most repeated terms across the keywords that had the highest positive or negative movements. On the right side of each term, we also show you the number of keywords the term is contained in. You can switch to single word terms or 2-3 words terms.
The Keyword Movements Table below will show you a detailed view of all the terms that had a ranking movement on the date you selected, and what that movement was. Clicking on a specific keyword will filter the Keyword Movements Table to show those terms first.
For each keyword, you can see if the movement was negative or positive ("Movement" column) and the ranking progression. "Out" means the app was/is unranked on that keyword.
For each of them, the Anomaly Score tells you the extent to which the app’s ranking movement is abnormal (1 being very low and 100 being very high) based on the app’s ranking history on that keyword for 14 days before the selected date. An Anomaly score above 15 suggests that the app's ranking movement is above usual.
This section is extremely helpful to see when your app had major keyword ranking movements. You can easily identify which keywords were most impacted by your latest keyword update, and you can even detect when competitors changed their metadata and try to guess the changes they made (in the case of the keyword field for eg).