The Keyword Research Tool is located in the "Keywords" tab.
With this tool, it's easy to find new ideas of relevant keywords that you could use in your app's metadata. Let's go through the different options:
1. You can look for any keyword you already have in mind by manually typing it in the search box. You can also paste a list of keywords, provided they're separated by a comma.
2. When you click on "App Metadata", all the keywords that are currently in your app's Title, Subtitle/Short Description and Description. The great part is that you can also see that information for apps that you've added as "competitors".
Note : For iOs apps, you also have a "Guess Keyword Field" feature (if you have added competitors to your app). The idea is to make an educated guess regarding the keywords that your competitors have in their keyword field, which is not visible on the store.
To do that, our algorithm looks at all the ranked keywords of the app, calculate their density, take out brands and stop words and then lists the most repeated keywords until reaching 100 characters.
3. The section "Top Keywords" shows up to 50 keywords on which you rank well and that also have a good volume - the idea being to show you the keywords that are potentially bringing a lot of organic downloads to your app. You can see the top keywords of your competitors as well.
In the "Opportunity" tab on the left hand-side, you can see directly which keywords are driving downloads for your competitors but on which you don't currently rank.
The "Shared" keywords tab shows you Top Keywords that you have in common with your competitors.
4. The "Ranked Keywords" will show you all the keywords on which your app has been ranked at least one day in the last 3 months. This section is broken down by rank (Top 1 = keywords on which your app has been ranked #1 at least once in the pat 3 months).
By clicking "Analyze all keywords", you will track all the keywords in the list and they will appear in the Analysis table below. You can also click on keywords one by one if you dont want to add all of them to the list.
You see the keywords for your app, and for competitors. If you have added more than one competitor, you can use the arrow next to the icon to toggle and select another competitor.
Next to each keyword, you also see the volume of that keyword directly, without having to track it (only for countries where Apple Search Ads are available).
5. The "Search Ads reco" section is a great source of ideas if you're looking for high-volume keywords. Through this section, you are able to get both Search Ads Recommended and Related Keywords for any app of the Apple App Store. Plus, their official Search Popularity indicator (number between 5-100) will be displayed right next to them. Find more info in this article.
6. "Google auto-suggest" or "Apple auto-suggest" : this section lets you type the beginning of any keyword, and see what Google and Apple will automatically suggest to users typing those same letters in the Search bar of the Store.
7. By clicking "Show more", you can see several more sources of keyword suggestions. All sections are explained in the tool tip, represented by a "?" - just click on it to get the explanation.