Using our Keyword Table section, you can view all essential indicators to determine which keywords you will use in your metadata.

⚠️ The Keyword Table only displays the keywords that are in the Keyword List you are currently viewing. You can switch between lists or add and remove keywords from a list.

You can choose to view the data for your app only

Here, the indicators are only computed for the app Amazon Prime, not for the competitors shown next to it - the boxes are unchecked.

1. Volume

The "Volume" column displays the volume of the keyword.

For all countries where Apple Search Ads are available (over 60 countries), we use the Apple Search Popularity - which is currently the most precise indicator of volume available, computed by Apple directly.

The Search Pop. is a number between 5 and 100 that gives an indication of the popularity of the keyword (not an absolute number of searches). The Search Pop. indicator is exponential, with a median around 27. The volume 5 generally means that they are very few searches and that the keyword almost not used in searches.

💡 For iOS apps, the Volume indicator will have a blue graph icon next to it. This is the Volume History. The volume history is only available for iOS apps in Search Ads Countries.

2. All Installs

The "All Installs" column shows the estimated organic installs this keyword generates across the store in the selected country in the last 30 days.

3. Results

The "Results" column displays the total number of apps that are ranked on a keyword.

4. Difficulty

The "Diff." column displays the Difficulty indicator of a keyword, or in other words how difficult it would be for any app to rank in the top 10 for that keyword. It ranges from 0 to 100, 100 meaning that it is very difficult to rank on that keyword.

5. Chance

The "Chance" indicator aims to show the likelihood that your app specifically would manage to rank in the top 10 of that keyword. It takes into account the strength (using the App Power indicator) of the main app that you're tracking and the difficulty of the keyword

👉 Learn more about the App Power

6. KEI

The "KEI" is the Keyword Efficiency Index: it aims to show which keywords have the best potential for your app, by finding the best combination of high volume and high chance score. Keywords with a high KEI are usually keywords you have a likely chance to rank in the top 10 AND have a good volume.

7. Rank

The "Rank" column indicates the rank of your app on that keyword, i.e the position of your app in the search results for that keyword.

If you click the small graph icon next to it, you also have access to your ranking history for that keyword, as long as we have tracked that keyword before on AppTweak.

8. Growth

The "Growth" column indicates the number of ranks that the given app has gained/lost on a given word since yesterday.

🔼 The "in" green arrow means that your app was not ranking on this keyword but now it is.

🔽 The "out" red arrow means that your app was ranking on this keyword but now it isn't.

9. Installs

The "Installs" column shows the estimate of the total number of installs your app specifically received (organically) from being ranked on that keyword in the last 30 days.

⚠️ These KPIs / metrics are updated every 24 hours, usually between 10 PM and 10 AM CEST.

10. Installs %

The "Installs %" column shows the estimation of the total installs the app received from this keyword over the last 30 days. The calculation is essentially the "Installs" column divided by the "All Installs" column.

11. Live Search

The "Live Search" button enables you to get the search results for a particular keyword at a specific moment. When you click on it, AppTweak fetches all apps' ranking and their position at that very moment.

The Rank can therefore vary from what is shown in the "Rank" column since that is only updated every 24 hours.

💡 The Live Search (performed for iOS 12) shows the rich results, not only the Search Results - which means you can see all the other results displayed: ads, developer bundles, in-app purchases, and more. This enables you to have an idea of how "polluted" the Search Result is, and what might be hiding your visibility, even if you're ranked 1st or 2nd. The Rank column only takes into account actual app results.

The "Past results" section of the Live Search shows all the apps that have been ranked in the top results for that keyword over time.

Customize your Keyword Table

Click on the blue button with the gear icon named 'Display'. Here, you can customize your Keyword Table and tick the boxes for which metrics you would like visible on the table.

You can also choose to view the data for several apps at once – yours and your competitors'

You can click on each competitors' icon to select it or use the "select all" button.

Once you have selected competitors, we will show a comparison of Rank, Growth, Installs, and Installs %.

If you have a lot of competitors, scroll to the right to see more columns displayed.

Auto-Translate your keywords to English

We also have a useful feature if you work on apps that are localized in several languages. Use the "auto-translate to English" button to display the meaning of the keywords, so you can perform your analysis without speaking the language!

If you're using AppTweak in French or Japanese, the keywords will automatically translate into that language.

👉 Read more about our auto-translation feature.

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