Using our Keyword Table section, you can view all essential indicators to determine which keywords you will use in your metadata.

IMPORTANT : the Keyword Table only displays the keywords that are in the Keyword List you are currently viewing. You can switch between lists or add and remove keywords from a list.

  • You can choose to view the data for your app only

Here, the indicators are only computed for the app Amazon Prime, not for the competitors shown next to it - the boxes are unchecked.

1. The "Vol." column displays the Volume of the keyword. For all countries where Apple Search Ads are available (over 60 countries), we use the Apple Search Popularity - which is currently the most precise indicator of volume available, computed by Apple directly. The Search Pop. is a number between 5 and 100 that gives an indication on the popularity of the keyword (not an absolute number of searches). The Search Pop. indicator is exponential, with a median around 27. The volume 5 generally means that they are very few searches and that the keyword almost not used in searches.

2. The "Total Installs" column shows an estimate of the amount of installs generated organically by the keyword in the last 30 days.

3. The "Results" column displays the total number of apps that are ranked on a keyword.

4. The "Diff." column displays the Difficulty indicator of a keyword, or in other words how difficult it would be for any app to rank in the top 10 for that keyword. It goes from 0 to 100 - 100 meaning that it is very difficult to rank on that keyword.

5. The "Chance" indicator aims to show the likelihood that your app specifically would manage to rank in the top 10 of that keyword. It takes into account the strength (using the App Power indicator) of the main app that you're tracking (in this example, Amazon prime) and the difficulty of the keyword

6. The "KEI" is the Keyword Efficiency Index : it aims to show which keywords have the best potential for your app, by finding the best combination of high volume and high chance score. Keywords with a high KEI are usually keywords on which you are very likely to manage to rank in the top 10 AND that have a good volume.

7. The "Rank" column indicates the rank of your app on that keyword, i.e the position of your app in the search results for that keyword. If you click the small graph icon next to it, you also have access to your ranking history for that keyword, as long as we have tracked that keyword before on AppTweak.

8. The "Installs" column shows the estimate of the total number of installs your app specifically got (organically) from being ranked on that keyword in the last 30 days.

Those indicators are updated every 24hours, usually between 10 PM and 10 AM CEST.

9. The "Live Search" button enables you to get the Search results for a particular keyword at a specific moment. When you click it, AppTweak fetches all apps ranking and their position at that very moment. The rank can therefore vary from what is shown in the "rank" column, since that is only updated every 24 hours.

The Live Search (performed for iOS 12) shows the rich results, not only the Search Results - which means you can see all the other results displayed : ads, developer bundles, In-apps purchases... This enables you to have an idea of how "polluted" the Search Result is, and what might be hiding your visibility, even if you're ranked 1st or 2nd, as the Rank only takes into accounts actual app results.

The "Past results" section of the Live Search shows all the apps that have been ranked in the top results for that keyword over time.

  • You can also choose to view the data for several apps at once : yours and your competitors'

You can click on each competitors' icon to select it or use the "select all" button.

Once you have selected competitors, we will show a comparison of Rank or Installs in the table, for all apps selected.

As you can see here, the Rank of each app appears for a specific keyword. You can also use the Button Filter on the top right of the table to switch to the Installs view, meaning you will view the Installs each app got from being ranked on that keyword in the last 30 days.

If you have a lot of competitors, slide the table to the left to see more columns displayed.

The "Chance" indicator is still computed for the main app only.

  • Quick filters and other small details

The graph icon next to the volume shows you the volume history of that keyword, as long as we've tracked that keyword before. The volume history is only available for countries where we have the Search Popularity Score.

You can use the quick filters at the top of each column to sort the whole table according to that column.

The red "X" button at the far right of the row allows you to delete a keyword from the table. There is a "delete all" button in the Filter bar above.

The "B" tag means that the keyword is considered as a brand by our algorithm.

We also have a useful feature if you work on apps that are localized in several languages. Use the "auto-translate to English" button to display the meaning of the keywords, so you can perform your analysis without speaking the language!

Note :

If you'd like more info on how we compute the estimates for Total Installs and Installs, you can read this blog article (screenshots are outdated but the algorithm explanation is stil valid).

If you'd like more info on how we recognize branded keywords ("B" tag), read this article

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