Go to the "Keyword" tab and into the "Monitor Performance" section, here you can see the distribution of "Brand vs Generic Installs" by Visibility and Impact.

In this section, you can check the number of organic installs the selected apps are getting from branded keywords or generic keywords. This analysis will help you understand which competitor has the highest brand awareness, which app is stealing away most downloads from competitor's branded keywords, and which app receives most downloads from generic keywords.

The first section displays the details of the visibility by which keywords are generating them, by type of keywords, for each app (you can switch between apps to see the data). You can see the evolution over time, by adapting the date range.

⚠️ Like all other features in the Research, Monitor and Optimize sections, these graphs are linked to the keyword list that you are currently viewing. If your list is disproportionately filled with a lot of keywords from one brand, that app will appear to outperform the others. Be careful to select your keyword list correctly when using this feature.

The second section gives you an overview of the Keyword Impact for installs and total keywords

The pie graph displays the overall distribution of the app’s total installs spread by keyword type (either coming from generic keywords, own brand keywords, or other brand keywords).

💡 You can scroll down to see all keywords in the table.