Go to the "Keyword" tab and into the "Monitor" section, then click on "Brand vs Generic Installs" in the left-hand side menu.
- The first section gives you an overview of the Installs distribution by type, for all the competitors you have added to your app.
The first graph displays the overall distribution of total installs per app (either coming from generic keywords, own brand keywords or other brand keywords).
You can then check which keywords are generic, how your app ranks on each keyword and how many installs you get, combined with a graph view of the evolution of the number of installs from generic keywords over time, compared to competitors.
In "Branded Keywords", you have the same information displayed, but for all keywords that are branded (you can choose to see all brands or your own brand only)
- The second section displays the details of all installs and which keywords are generating them, by type of keywords, for each app (you can switch between apps to see the data). You can see the evolution over time, by adapting the date range.
IMPORTANT: Like all other features in the Audit, Monitor and Optimize sections, theses graphs are linked to the keyword list that you are currently viewing! If your list is disproportionately filled with a lot of keywords from one brand, that app will appear to outperform the others. Be careful to select your keyword list correctly when using this feature.
Note : Each time there is a table, you can scroll down to see all keywords in the table.