Go to the "Keyword" tab and into the "Monitor" section, then click on "Brand vs Generic Installs" in the left-hand side menu.
In this section, you can check the number of organic installs the selected apps are getting from branded keywords or generic keywords. This analysis will help you understand which competitor has the highest brand awareness, which app is stealing away most downloads from competitor's branded keywords, and which app receives most downloads from generic keywords.
The first section gives you an overview of the Installs distribution by type, for all the competitors you have added to your app.
The first graph displays the overall distribution of total installs per app (either coming from generic keywords, own brand keywords, or other brand keywords).
The Generic Keywords chart visualizes the total organic installs the selected apps received from generic keywords in the keyword list during the selected time period.
You can then check which keywords are generic, how your app ranks on each keyword, and how many installs you get, combined with a graph view of the evolution of the number of installs from generic keywords over time, compared to competitors.
The keywords table on the left shows which keywords within the selected keyword list is considered to be generic. You can choose to star or select keywords to narrow down your analysis. These tables are generated automatically and cannot be edited.
The Branded Keywords chart visualizes the total organic installs the selected apps received from branded keywords during the selected time period. Use the toggle on the top right to either see all branded keywords within your keyword list or the selected apps' own branded keywords.
The keyword table on the left shows which keywords within the selected keyword list AppTweak considers to be branded. You can choose to star or select keywords to narrow down your analysis. These tables are generated automatically and cannot be edited.
You can choose to see all brands or your own brand only.
Installs Distribution by App
The second section displays the details of all installs and which keywords are generating them, by type of keywords, for each app (you can switch between apps to see the data). You can see the evolution over time, by adapting the date range.
⚠️ Like all other features in the Audit, Monitor and Optimize sections, these graphs are linked to the keyword list that you are currently viewing. If your list is disproportionately filled with a lot of keywords from one brand, that app will appear to outperform the others. Be careful to select your keyword list correctly when using this feature.
💡 Each time there is a table, you can scroll down to see all keywords in the table.