Go to the "Keyword" tab, in the "Monitor Performance" section (from the left-hand side menu).

In the Monitor Performance section, you can analyze the impact of ASO metadata updates, algorithm changes, and other store trends by monitoring growth in organic installs and impressions from the keywords in your list.

The first graph displays the number of installs over time from the list of keywords you are viewing, compared to your competitors.

On top of the chart, you may select which competitors you want to plot on the chart. You can also refine your analysis using multiple filters (volume, keyword ranking,...).

Each vertically dotted line indicates a new release of your app. You can also view breakdowns by rank, volume, and brand vs generic.

The impressions chart offers a daily estimate of the views (impressions) your app receives from those same keywords.

Our Impressions estimates are computed based on 3 criteria:

Scrolling down the page, you can find some key metrics related to your keyword list and your app performance growth on those keywords. Ultimately, we provide you as well with a keyword table that shows the evolution of:

For both your app and your competitors!

Compare organic installs growth with competitors or dig deeper and find out for which keywords the selected apps gained or lost most organic installs.

Start by selecting two date ranges to compare. For each period, the table shows aggregated metrics:

Growth is the difference between the two periods (second period minus first period).

When you use the volume and rank filters, we create a subset of keywords from your list whose aggregated volume or rank meet the filter criteria on both periods. All insights shown afterward are based only on this filtered subset of keywords.