The Overall Keyword Performance Report feature is the best way to measure the evolution of your performance. It was created to give a complete view of your install growth, across all keywords on which you rank (not just keywords that you track in your AppTweak account).

Note: Because we show data related to any relevant keyword tracked by AppTweak instead of data limited to the keywords tracked in your account, this feature is only available to Power plan users (and above, i.e Custom and Enterprise plans).

You can access the feature by going into the "Keyword" tab and clicking on "Keyword Master". The report can take a few minutes to generate and is updated every few days.

  • Overview of keywords that generate installs

You can see the total daily organic installs that your app gets from being visible in the Search results of keywords, along with the total number of keywords you are ranked.

To better understand what keywords drive installs, you can see if those installs mostly come from keywords with a specific rank (very likely) and a specific volume ("Installs" view).

You can combine that with a report on the number of keywords of a specific rank and a specific volume for which your app is visible (by switching to the "Total Keywords" view).

We also show what type of keywords are driving installs: branded or generic

  • For each type of insights, you have access to the detailed historical data, going back one year
  • Finally, there is a recap table with your top 200 keywords, selected among ALL the keywords on which you rank (and not based on the keywords you track).

You can filter the list and view the volume growth, install growth and rank growth of those keywords over the selected period of time.

Note: this feature is only available for countries where Apple Search Ads are available. It is available for Google Play and the Apple App Store.

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