Running Apple Ads campaigns across multiple countries means working with different keyword sets (brand, competitor, and category) for each market.

And finding strong, relevant terms is key to a campaign’s success, especially when it comes to category (generic) keywords.

That’s where Exact Discovery Experiments come in. In just a few clicks, launch experimental campaigns that give you maximum control over keyword discovery.

🎥 Watch the replay of Office Hours to see Exact Discovery Experiments in action

AppTweak's Exact Discovery Experiments help you discover new keywords for Apple Ads using exact match targeting.

When you launch an Exact Discovery Experiment, we automatically create a campaign filled with market-specific keywords that are relevant to your app in a selected country.

🔥 Because each campaign is built around exact match keywords, you get full visibility into how each term performs. Exact Discovery Experiments give you full visibility into performance at the keyword level, so you know exactly which terms are driving installs and where to focus your budget.

Key benefits of Exact Discovery Experiments:

Create a new campaign in AppTweak > select Search Results > Exact Discovery Experiment.

You'll then be able to select your app, country, daily budget, default Max CPT, etc.

By default, we automatically assign an automation rule to the experiment to pause low-performing keywords with a cost per acquisition (CPA) more than 2× higher than the campaign average.

Atlas AI, our AI model trained on 10+ years of App Store data, will then generate a custom list of keywords based on your app’s category and target country. So if you launch one experiment in the UK and another in France, keyword lists for each will be uniquely optimized to those markets.

You can review and edit the list after launching the campaign. If you prefer, you can pause the campaign until you’ve reviewed all keywords.

Once the experiment is live, track its performance directly in AppTweak. If needed, pause the campaign while you review results.

Identify which keywords you want to keep running in the experiment and which top-performers you want to transfer to other campaigns based on their keyword type (brand, competitor, or generic).

The Exact Discovery Experiment is ideal for marketers looking to grow their Apple Ads strategy with high-intent, relevant keywords. It’s designed for discovery (not for long-term performance tracking) so we recommend regularly reviewing the campaign and moving successful terms into your core strategy.