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ASO Agent: Your AI expert for organic keyword optimization

Ask ASO Agent to analyze your organic keyword performance and optimize your textual metadata, available 24/7 in AppTweak

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Written by Product Team

Built on real App Store and Google Play data, ASO Agent combines deep keyword intelligence, competitive context, and ASO best practices to help you take metadata optimization from analysis to strategic action, faster.

Availability & access

Because ASO Agent scans all ranked keywords across AppTweak's database (more than 6 million keywords), ASO Agent is available with an AppTweak Enterprise plan.

You can launch ASO Agent from anywhere in the platform:

  1. Click Ask AI Agents in the top-right corner of AppTweak

  2. Select ASO Agent

  3. Choose one of your followed apps in a specific country

ASO Agent works within a specific store, country, and language context, ensuring all analysis is grounded in the correct market.

ASO Agent is available for markets supported by both Apple Ads and Atlas AI. See the full list of countries and languages here.

How ASO Agent works

When you launch ASO Agent for a selected app, it prepares a tailored keyword dataset based on your app in the selected market, within the context of the competitors you're tracking in ASO Intelligence.

If no competitors are tracked yet, ASO Agent automatically identifies relevant competitors for your app

Before answering your first question, ASO Agent:

  • Gathers the textual metadata (Title and Subtitle for iOS apps; Title, Short Description, and Long Description for Android apps) of your app and tracked competitors

  • Analyzes thousands of keywords

  • Evaluates every keyword where your app or competitors are ranking

  • Collects key performance metrics

  • Builds a focused keyword list specific to your competitive landscape

For each keyword, ASO Agent has access to performance metrics such as:

  • Search Volume (both today's volume and Max Volume)

  • Maximum Reach

  • Relevancy Score

  • Ranking data (for your app and competitors)

This structured dataset becomes the foundation for all analyses and recommendations.

iOS Keyword Field

For iOS apps, if you have connected your App Store Connect console, ASO Agent will automatically ingest your app's keyword field along with the metrics of all its keywords, so they are fully considered in metadata analysis and optimization.

If you have not connected your App Store Connect Console, ASO Agent won't have access to your keyword field when it launches, since this metadata isn't visible on the App Store. You can always share it in your conversation with the Agent - it will then know what your keyword field contains, but it may not have the performance metrics for all of its keywords, since they were shared after the dataset was built. For the most complete analysis, we recommend connecting your integration.

Android Store Listing Acquisitions (Keyword Installs)

For Android apps, if you have connected your Google Play Console, ASO Agent will ingest your app's real Store Listing Acquisitions (keyword installs). Its dataset will include every keyword that drives installs to your app, along with the number of installs each one generates, as reported by Google Play Console.

Note that for non-integrated Android apps, ASO Agent won't have access to real installs or install estimates, so we encourage connecting your integration.

How to use ASO Agent for keyword optimization

ASO Agent is an on-demand advisor for any keyword-related questions you may have during your organic metadata optimization workflow.

ASO Agent has been extensively trained for two main use cases:

  1. Analyze the performance of my current metadata

  2. Optimize my metadata, generating new metadata suggestions

1. Analyze metadata performance

When you ask ASO Agent to analyze your metadata, it performs a structured, data-driven audit of all keywords included in your metadata:

  • Title

  • Subtitle (iOS) or Short Description (Android)

  • Keyword Field (iOS, if provided) or Long Description (Android)

What the Agent analyzes

  • The popularity (volume) of targeted keywords

  • Your ranking strength on those keywords

  • Compliance with ASO best practices:

    • Character limits

    • Keyword repetition rules

    • Avoiding competitor brand terms

    • Relevancy alignment

The result is a clear report grounded strictly in your actual keyword performance.

2. Optimize metadata in any market

When you trigger Optimize Metadata, ASO Agent goes a step further.

It analyzes the full keyword dataset and generates optimized, app-store-ready metadata proposals designed to maximize your organic visibility.

What the report includes

  • Clear comparison between current vs. proposed metadata

  • Explicit indication of:

    • Keywords added

    • Keywords removed

    • Keywords prioritized

  • Strategic rationale and trade-offs behind each decision

  • Justification grounded in volume, ranking, and relevancy data

The proposals are tailored to your competitive context and aligned with store-specific rules (iOS or Google Play).

3. Ask any keyword-related question — Prompt Library

Beyond the two main workflows, you can ask ASO Agent any keyword-related question during your ASO process.

Not sure where to start? We've curated a Prompt Library: a set of questions ASO Agent performs particularly well at, designed to inspire you with the many use cases the Agent can help with.

Simply click on any prompt to send it to ASO Agent. If you have already selected an app, the question will populate the chat directly. If you haven't selected an app yet, we'll ask you to pick one first, we'll gather its keyword dataset, and then send your question to the Agent.

4. Ask about AppTweak's keyword research features

Because ASO Agent has been trained on AppTweak’s keyword-related documentation and platform structure, it can guide you directly to the appropriate section inside ASO Intelligence, such as: Keyword Research, Metadata Simulator, Monitor Performance, All Ranked Keywords, Keyword Explorer, Trending Keywords

You can ask questions such as:

  • Where can I see real-time rankings inside AppTweak?

  • How can I monitor visibility trends over time?

You can also ask broader ASO strategy questions, such as:

  • Which keywords should I avoid including in my metadata?

  • What are the cycles of the metadata optimization process?

This makes it both a strategic advisor and a navigation assistant.

Custom instructions

In this section, you can save any instructions or context you want ASO Agent to apply in every chat. Custom instructions are global: they're not linked to a specific app, and they're sent to the Agent every time you start a chat, whichever app you select.

Common things to include here are:

  • Branding or policy restrictions - e.g., "Never include the word X in my metadata, as my app isn't allowed to use it."

  • Context about your apps - e.g., your apps' value propositions or target audiences.

  • How you want the Agent to interact with you - e.g., "Keep answers short and to the point" or "Always answer me in Spanish."

Custom instructions are personal and not shared between users: each user in a shared workspace has their own. Edits made to your custom instructions apply to your next chat, not ongoing ones.

Export chats

Your conversation history keeps all your previous chats with ASO Agent. Click Export on any conversation to download it as a markdown (.md) file - handy for sharing insights with your team or keeping a record of the Agent's recommendations.

Attach files

You can also upload files during your conversation to give ASO Agent extra context. For example, a description of your app's value proposition, your target audience, company policies, or app performance spreadsheets.

Supported formats: .txt, .pdf, .md, .csv, .xlsx.

💡 Tip: pair this with Export chats. Say you gave ASO Agent a lot of context in a previous conversation - for example, for a metadata optimization on iOS - and now want to run the same exercise on Google Play or in another country. No need to start from scratch: export that conversation, upload the .md file to your new chat, and say something like: "Using the context in the attached conversation, provide new metadata suggestions building on it." ASO Agent will pick up all that context so you don't have to repeat yourself.

What makes ASO Agent different?

Deep app store context

ASO Agent is not a generic AI assistant. It is:

  • Grounded in your real app data

  • Limited to your selected store, country, and language

  • Context-aware for your app and competitors

  • Engineered with strict reasoning and data constraints

  • Designed specifically for organic ASO workflows

It does not invent metrics or rely on public estimates.

All insights are based on your actual keyword performance dataset.

Transparent reasoning

One of the most powerful aspects of AppTweak AI Agent is transparency.

You can expand ASO Agent's reasoning steps to see:

  • What data it used

  • How it evaluated keywords

  • Why it reached specific conclusions

This ensures recommendations are strategic, precise, and verifiable.

Data & privacy

ASO Agent operates within AppTweak’s secure infrastructure.

  • Your data stays within AppTweak

  • It is never shared across accounts

  • Conversations are not used to train external AI models

  • Access is isolated per app and per user


Summary

ASO Agent is a powerful combination of:

  • Real keyword performance data

  • Competitive context

  • ASO expertise

  • Transparent reasoning

  • Actionable metadata optimization

Whether you want to understand your current keyword performance or generate optimized metadata, ASO Agent provides 24/7 support for your organic growth strategy.

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