Under the Metadata Tab, the ASO Report shows you a complete view of an app's metadata as currently published on the app stores.
The ASO Score, a metric developed by AppTweak, identifies how well an app follows the ASO best practices. Therefore, the score is not an indication of the performance of an app, but rather an indication of the level of optimization.
To learn more about how the ASO score is calculated, check out this article!
In the detailed view, you can then analyze each metadata element and easily compare it with competitors:
- Subtitle (iOS) & Short Description (Android)
- Promotional Text
- Featured Graphic
- Preview Video (iOS) & Promotional Video (Android)
- App Details
- Category Ranking
- Reviews and Ratings
- iOS Compatability
- Backlinks (Android)
When a metadata element has been assigned a red or yellow score, we provide some quick tips on what you can do to make sure your app is optimized following ASO best practices. The report does not judge the quality of the content, however.
Test your app description and compare Keyword Density with competitors
As you already know, keyword density is very important in terms of app indexing and keyword ranking, especially on Google Play, since the algorithm uses the app description to rank apps on keywords.
When you scroll down to the Description field, you can analyze the keyword density of your long description. In the Keyword Density table, AppTweak shows which keywords are repeated most within your long description, alongside the count (how often the keyword was repeated) and the density. It is recommended to keep a density of 2-3% on your top target keywords.
If you are rewriting your long description, AppTweak developed a feature to help you test the density of this new long description. Simply click on the button the top right 'Test a new description', copy/paste the description, and find out the density on your top target keywords.