Under the Metadata Tab, the ASO Report shows you a complete view of an app's metadata as currently published on the app stores.

The ASO Score, a metric developed by AppTweak, identifies how well an app follows the ASO best practices. Therefore, the score is not an indication of the performance of an app, but rather an indication of the level of optimization.

To learn more about how the ASO score is calculated, check out this article!

In the detailed view, you can then analyze each metadata element and easily compare it with competitors:

  • Name

  • Subtitle (iOS) & Short Description (Android)

  • Description

  • Promotional Text

  • Icon

  • Featured Graphic

  • Screenshots

  • Preview Video (iOS) & Promotional Video (Android)

  • App Details

  • Category Ranking

  • Reviews and Ratings

  • iOS Compatability

  • Versions

  • Backlinks (Android)

When a metadata element has been assigned a red or yellow score, we provide some quick tips on what you can do to make sure your app is optimized following ASO best practices. The report does not judge the quality of the content, however.

Test your app description and compare Keyword Density with competitors

As you already know, keyword density is very important in terms of app indexing and keyword ranking, especially on Google Play, since the algorithm uses the app description to rank apps on keywords.

When you scroll down to the Description field, you can analyze the keyword density of your long description. In the Keyword Density table, AppTweak shows which keywords are repeated most within your long description, alongside the count (how often the keyword was repeated) and the density. It is recommended to keep a density of 2-3% on your top target keywords.

If you are rewriting your long description, AppTweak developed a feature to help you test the density of this new long description. Simply click on the button the top right 'Test a new description', copy/paste the description, and find out the density on your top target keywords.

Find out when an app has created a Custom Store Listing (Android apps only)

Under the Metadata Tab, in the ASO Report section, there will be a banner if we detected a custom store listing for that app. We pull this data directly from the Google Play Store.

For specific metadata elements, you can hover over the custom store listing icon and see whether or not that metadata is localized.

What are Custom Store Listings?

Custom store listings are a Google Play Console feature meant to allow developers to create alternative product pages for their app by uploading assets and texts that will be shown to users based on their Google Play store country or app install state, instead of their device language and region.

The feature is meant to give marketers better accuracy in targeting users with specific offers and value propositions, as we explain in the paragraphs below.

👉 Want to learn more? Check out our blog article on how to best utilize custom store listings!

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