On the Keyword Tab, under Optimize, is a sub-section named Metadata which is entirely dedicated to the simulation of the final keywords selection after you made your keywords research. To make the best out of this feature, you should have at least 2 competitors and 30 relevant keywords in your active list.

On the left is the metadata worksheet, where you can write and compare drafts for your title, subtitle and keyword field for iOS, or for your title, short description and long description for Android. Here are the features specific to the drafts you're working on:

  • Character count: you should use as many characters as possible to target more keywords. AppTweak will tell you when you reach the character limit.

  • The Total Market Installs (TMI) indicator gives you an estimate of all the installs generated for the whole market by the keywords you target. Therefore, targeting high volume keywords with lots of combinations will increase the TMI, but beware, it doesn't mean you will rank on all of them. The TMI acts as a proxy for the volume that takes into account all the combinations in your list.

  • Add keywords you were not following: the keywords you wrote in your drafts but that were not yet in your list will appear. Click on them so they are added to your list, and you'll see all their metrics in the table on the right.

  • Comparison Table: you can expand or hide a table that will always show you the difference between your current metadata version and the selected draft.

On the right, a table shows your active keyword list. You can select the same metrics as in the main Keyword Table in AppTweak, but you'll notice 3 extra columns: Length, Draft & Recommendation.

  • Length: character counter for each keyword. You can sort that column to select keywords that have the right number of characters to complete your metadata!

  • Draft: as soon as you start typing a sentence in your drafts on the left, AppTweak will automatically recognize if the keywords it includes are in your list. If it's the case, a colored dot will appear in the Draft column next to each one of them. Each color is associated with a field, such as a title, subtitle, or keyword field. Then, you can click on one of the filters just above the table and you'll directly see the metrics of the keywords you are currently testing in your draft.

  • The Recommendations are here to help you choose which keywords to include in your metadata. The column shows an indicator between 1 (low) and 4 (high) that takes into account the KEI, rankings, and downloads of your app and of your competitors. Besides that, your own brand terms will have the maximal score, your competitor branded keywords the lowest, and keywords with a volume lesser than 8 won’t be recommended either.

Benefit from AppTweak warnings

The store rules change over time and you might not always remember all of them. But don't worry, some warnings will appear if you don't respect the store's guidelines or ASO best practices while writing your metadata. For example, you shouldn't use your competitors' brand terms, or add the same keyword to both your title and subtitle on iOS. AppTweak got you covered!

💡 Try to write different drafts and have a look at the metrics of the keywords you added in the table on the right. Also, a quick tip: maximize the TMI by choosing high volume keywords, but also high relevancy and recommendation scores.

No need to switch to another program anymore (Excel, Google Sheets, character counter, etc.), everything is in one place! 

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