The Campaign Manager is your central hub for managing and optimizing your Apple Ads campaigns efficiently. It consolidates all campaign data—both from Apple Ads and MMPs like Adjust and AppsFlyer—into a single view, making it easier to monitor performance and take action where needed.

🎥 Watch the video below to learn more:

Before managing your campaigns, you’ll first need to connect your Apple Ads account to AppTweak.

👉 Follow these steps to connect your Apple Ads account to AppTweak

To manage your campaigns in AppTweak, you must have admin or finance access and provide AppTweak with read-and-write permissions.

When you first add your integration, AppTweak will import the maximum historical data available with varying levels of granularity:

Once your Apple Ads console is connected, AppTweak will automatically import your existing campaigns, ad groups, keywords, bids, and performance metrics into the platform.

Once your Apple Ads account is connected, you can also create new campaigns directly in AppTweak.

💡 You can also duplicate an existing campaign in just a few clicks to streamline the setup process.

To create a completely new campaign, head to the Campaign Manager page and click “New Campaign.”

For Search Results ads, you can select a campaign template that automatically assigns a type (Brand, Competitor, Generic, or Custom) to align with Apple Ads best practices.

👉 Best practices to structure your Apple Ads campaigns

When setting up your campaign, you'll need to:

Next, define your audience and max CPT bids. We prefigure these settings based on the campaign type you have selected.

💡 The suggested max CPT bid is based on benchmarks from similar campaigns in the same country and app category, providing guidance for competitive bidding.

In the final step, you can choose to link an existing Custom Product Page to an ad variant.

Once everything is confirmed, your campaign is ready to launch!

Campaign changes sync across both platforms at different intervals to ensure smooth performance:

💡 We recommend managing campaigns exclusively within AppTweak to avoid conflicts. If a campaign is edited simultaneously in both AppTweak and Apple Ads, the changes made in AppTweak will overwrite those made in the console.

Once your campaigns are running, the Campaign Manager provides detailed tracking and reporting tools:

💡 Note: If your campaign was created via AppTweak, the campaign type is assigned based on your selection during creation. Otherwise, campaign types are attributed based on keyword groupings.

The table below the charts provides a detailed breakdown of your campaign and ad group performance.

Custom product pages allow marketers to tailor their App Store presence to different user segments by customizing screenshots, app previews, and promotional text.

👉 Read our complete guide to custom product pages

In AppTweak’s Campaign Manager, you can easily track how your custom product pages perform in Apple Ads campaigns - so you know which creatives drive results, and what you should scale or improve.

When creating a campaign in AppTweak, you can assign any existing custom product page to ad variants, ensuring each ad group uses the most relevant creative for its audience.

Custom product pages must be created in App Store Connect. Once they have been created, they will automatically appear in AppTweak via your Apple Ads integration.

After publishing your custom product pages, the next step is understanding how they perform.

AppTweak includes a dedicated section in Campaign Manager where all of your app’s custom product pages are listed, along with key performance metrics like:

Clicking a custom product page opens a detailed view where you can:

Beyond tracking your own custom product pages performance, AppTweak also helps you stay ahead of (and get inspired by) the competition.

Available in AppTweak's Creative Explorer, CPP Explorer allows you to uncover how other apps use custom product pages for Apple Ads:

👉 Learn more about CPP Explorer

By centralizing your Apple Ads campaign management in AppTweak, you can monitor performance, automate optimizations, and scale your campaigns more efficiently.