The All Ranked Keywords Report is the best way to measure the evolution of your keyword performance. It was developed to give you a complete view of your install growth across all keywords you rank for (not just the keywords you track in AppTweak).
The All Ranked Keywords Report is available with an AppTweak Enterprise plan only.
Access this feature by going into the "Keywords" tab and clicking on "All Ranked Keywords".
The report can take a few minutes to generate and is updated every 7 days.
Keywords History
In one glance, analyze the growth in organic installs or keyword rankings for the selected date range.
The first view allows you to analyze your Installs by Rank, Volume, and Brand vs. Generic. The second view provides the same breakdowns but for the total number of keywords your app is ranking for, rather than Installs.
For each insight, you can access detailed historical data spanning up to one year.
The third view is the Visibility History, a chart that enables you to track the evolution of your app’s overall visibility in the stores. While you can also access the Visibility History chart for a specific keyword list in Monitor Performance, the All Ranked Keywords view takes it a step further by accounting for all the keywords your app has ranked for over the past year.
Overview of Ranked Keywords
In this section, you can view the total daily organic installs your app received from visibility in keyword search results, as well as the total number of keywords it ranked for on the last day of the report.
Number of Installs by Rank: The app's total installs spread by position in the search results.
Number of Installs by Volume: The app's total installs spread by keyword volume.
Brand vs. Generic Keywords Installs: The app's total installs spread by keyword type (branded/generic).
Number of Keywords by Rank: The total number of keywords for which the app ranked in the top 500, spread by position in search results. No data and unranked keywords are excluded from this chart.
Number of Keywords by Volume: The total number of keywords for which the app ranked in the top 500, spread by keyword volume. No data and unranked keywords are excluded from this chart.
Brand vs. Generic Keywords: The app's total keywords spread by keyword type (branded/generic).
Below, you can view some aggregated values, where the growth indicates the difference between the last day of the report and the selected comparison date.
Average ranking of your ranked keywords.
Daily estimated organic installs of all your ranked keywords.
Monthly estimated organic installs of all your ranked keywords.
Total number of keywords your app is ranking on.
Keyword Impact Table
Finally, in the table below, you can view the details of each keyword considered in the report to generate the previous charts.
Does this table look familiar? That's right—it’s also available in Monitor Performance. However, the keywords here aren’t limited to your keyword list. Instead, they include all the keywords your app ranked for on at least one day over the past year.
You can filter the list and view the Volume, Rank, and Installs growth of those keywords over the selected period of time.
Notes
This feature is available only in countries where Apple Search Ads are supported.
It is available on both Google Play and the Apple App Store.
For newly added ASA countries, reports will only be available starting from the date the country was added.