Discover ASO Intelligence

You can now plot all your ASO updates - metadata changes, in-app events, app featurings, and more - in Keyword Monitoring charts, to analyze your ASO impact on keyword installs & visibility.

Release date:

November 8th, 2024

Useful links:

AppTweak is excited to support 21 new Apple Ads markets in our Campaign Manager!

You can already set up ASA campaigns in AppTweak, and they'll automatically go live when the new markets go live in December. Here is the full list of new Apple Ads markets:

This is the perfect time to take advantage of low competition in new countries by running brand awareness campaigns and bidding on broad keywords. 💪

But that’s not all – this launch is also great news for our ASO Intelligence platform!

Release date:

November 14th, 2024

Directly in AppTweak, you can now track, analyze, and compare your promotional content performance over time. Also available for iOS in-app events.

Release date:

October 14th, 2024

Useful links:

Ever launched an in-app event or promotional content and wondered if it’s really making a difference?

With ASO Impact, now easily track in-app events and promotional content (as well as metadata updates, featurings, and more) alongside your app's performance metrics - downloads, revenues, etc.

Release date:

September 30th, 2024

Useful links:

It just got easier to kickstart your ASO and ASA efforts on AppTweak. Simply head to AI Keyword Suggestions to leverage 3 new tools for relevant keyword ideas:

Technical info:

AI keyword suggestions are available for countries supported by Atlas AI.

Release date:

September 27th, 2024

Useful links:

With our Metadata Benchmarks, now get unique data to improve your in-app events strategy, including:

With these insights, you can better understand how apps in your category are leveraging in-app events for a more data-driven strategy.

Release date:

September 12th, 2024

Useful links:

In our Keyword Monitoring section, now get more granular insights about your keyword visibility with chart breakdowns by volume, rank, and brand vs. generic.

These breakdowns are a great way to analyze what kind of keywords have led to an increase or decrease in installs. For example, if you see an overall increase in keyword installs, you can now quickly check:

Technical info:

Available to all ASO users. Plan limitations (i.e. keyword installs, available from Grow) still apply.

Release date:

September 10th, 2024

Useful links:

You can now analyze creative localization strategies by language in ASO Creatives (only available for Android). This filter shows all the creatives displayed to users who have their devices set to a specific language.

Technical info:

Localization Insights are available for Enterprise users. Language Filter can be applied to all Google Play creative types (screenshots, promo content, etc).

Release date:

September 17th, 2024

Useful links:

A few months ago, Google released CSLs for organic keywords. As a reminder, CSLs are much more customizable than CPPs, allowing you to show different titles, short descriptions, icons, screenshots, and more compared to your default app page.

Now, you no longer need to manually check the Google Play Store to see who’s leveraging CSLs.

AppTweak is the first & only ASO tool showing Custom Store Listings (CSLs) for keywords - right in our Live Search! 🔥

Just explore our Live Search Results to identify the apps running CSLs on your top-priority keywords. This is the best way to get insights into keyword search results - not only for CSLs, but also for ads, related keyword suggestions, and more.

Technical info:

Release date:

August 20th, 2024

Useful links:

We’ve made some updates to our keyword monitoring tools. Here’s what’s new:

👆 Watch the video above to learn more.

Technical info:

Release date:

August 8th, 2024

Useful links:

To demonstrate that you understand your users (and increase your appeal), it's crucial to stay ahead of trending topics in the app stores.

We've just launched a powerful new feature, Trending Keywords, that shows the fastest-growing keywords searched by users across countries & categories.

🚀 Here’s why your ASO & ASA strategies need this:

Release date:

July 18th, 2024

Useful links:

We've added new creative insights to our ASO Creatives Explorer: icons, preview videos (iOS), and promo videos (Android)!

Both icons and preview videos have the potential to grab users' attention and differentiate your app from competitors. By comparing the icons and videos of the top apps, quickly identify design trends in any category/country and save valuable time in your creative research.

Technical info:

Release date:

July 2nd, 2024 (icons) and June 18th, 2024 (videos)

Useful links:

In ASO Creatives Explorer, it is now possible to export all your creatives from Moodboards to PDF. The export adapts based on what you display on your screen (i.e., if your filters are set to show five screenshots per app, your PDF will reflect this).

Sharing moodboards will help improve collaboration and ensure everyone is on the same page regarding creative strategies.

Technical info:

Release date:

July 5th, 2024

Useful links:

Looking for strategic ASO tips? We've just launched a new Training Hub, featuring bite-sized video tutorials to help you master AppTweak tools and strategies:

Whether you're just starting or have been with us for a while, this Training Hub will be your #1 resource to maximize your use of AppTweak.

👉 Start your ASO Intelligence training now

Release date:

June 7th, 2024

To stay ahead in the app stores, you need a deep understanding of keyword trends & app ranking behaviors.

In June, Apple released search suggestions - one of the latest ways to understand keyword relevancy in the eyes of the App Store algorithms. But you don't need to manually check every suggestion in the store - you can now quickly explore these search suggestions in our Live Search!

Technical info:

Release date:

June 24th, 2024

Tired of refreshing your App Store Connect integration every month?

You can now use an App-Specific Password to link your App Store Connect account to AppTweak, eliminating the need for monthly two-factor authentication (2FA)!

Just integrate once with the App-Specific Password; your integration will stay active continuously. 🎉

Release date:

June 6th, 2024

Useful links:

In Analytics, now forecast trends in download estimates at the click of a button. Just select a date range in the future to analyze your (and your competitors') forecasted performance with advanced data science.

Technical info:

Available with an Enterprise plan for ASO Intelligence. We do not currently forecast integrated data or revenue estimates.

Release date:

May 15th, 2024

Useful links:

We’ve updated the layout of our All Ranked Keywords report, helping you navigate and analyze your keyword performance even more easily.

In this new look, filters now apply to the whole report (both charts and the table).

Technical info:

All Ranked Keywords is available with an ASO Intelligence Enterprise plan.

Release date:

May 3rd, 2024

Useful links:

Still trying to find complete Google Play keyword data? You're in luck. AppTweak is proud to be the ASO tool with all the data you need.

Last summer, Google updates caused major disruptions in the ASO industry - causing inaccurate search volumes for Android, no app rankings beyond the top 30, and more.

These issues have continued for other ASO tools, even today.

We're happy to confirm that AppTweak has the best and most extensive data for Google Play. On top of our highly accurate volumes and rankings, we’ve just released Android search volume history in ASO Intelligence!

Now monitor Android search popularity over time and get precise insights into keyword seasonality on Google Play.

Technical info:

Release date:

May 15th, 2024

Useful links:

As of April 23rd, the wait is finally over! Apple announced you can now go ahead and launch ASA campaigns in new markets, including Brazil, Costa Rica, and the Dominican Republic 🔥

On April 24th, AppTweak was excited to support the new ASA markets in our ASO and ASA tools. It was a race against the clock, and we were proud to bring these markets to AppTweak so quickly.

The launch of ASA in these countries also allows us to bring new insights into our ASO Intelligence platform (starting with Brazil & Dominican Republic):

Release date:

April 24th, 2024

Your app store creatives (screenshots, feature graphics, and so on) play a crucial role in persuading users to hit that "download" button.

In our ASO Creatives Explorer, you can now save creative inspiration in custom moodboards. In just a few clicks, save your favorite designs in one place and feel confident creating an app store page that stands out.

Technical info:

Release date:

April 17th, 2024

Useful links:

Apple Ads provides data about your own impression share in Custom Reports, but how do you know which other apps are bidding on your keywords?

With AppTweak, you can now more accurately monitor SOV history for any keyword with precise ASA data!

For instance, the video above shows that Lowe's Companies initially dominated SOV for the keyword "target" in the US (100%). However, once Target deployed a brand defense strategy, it swiftly regained the highest SOV for its brand term.

Technical info:

Useful links:

We've added a new Impressions History Chart in the "Monitor" section of our keyword tool!

While our visibility score was designed to provide insights into the overall trends of your app’s visibility based on a keyword list, the impressions chart offers a daily estimate of the views (impressions) your app receives from those same keywords.

Technical info:

Release date:

April 9th, 2024

Useful links:

With new localization Insights in our ASO Creatives Explorer, compare the creatives of one app in multiple countries. These insights are game-changing for app localization, now allowing you to:

Technical info:

Release date:

March 11th, 2024

Useful links:

In 2024, one thing is clear: Growing in the app stores means more than just ASO.
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To maximize your impact, a comprehensive app store marketing platform will make the difference.
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So today, we are excited to announce you can now purchase all our App Store Marketing products separately, to build a growth kit tailored to your needs. 🥳
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For AppTweak users, this means:

Release date:

February 13th, 2024

Useful links:

ASO isn't a walk in the park. Confidence in your strategy is crucial, and that's where data you can trust across markets comes in.

In addition to 100+ countries & languages already supported in AppTweak, we are very excited to add 19 new countries and 6 new languages to our ASO Intelligence! 🚀

Here's the list of new countries you can analyze to support your app growth:

- Malta (iOS & Google)

- Ghana (iOS & Google)

- Angola (iOS & Google)

- Laos (iOS)

- Armenia (iOS & Google)

- Grenada (iOS & Google)

- Mali (iOS & Google)

- Chad (iOS & Google)

- Yemen (iOS & Google)

- Mozambique (iOS & Google)

- Albania (iOS & Google)

- North Macedonia (iOS & Google

- Solomon Island (iOS & Google)

- Palau (iOS)

- Montserrat (iOS)

- Somalia (Google)

- Nepal (iOS & Google)

And the list of languages:

- Bulgarian (added to Bulgaria, Google)

- Serbian (added to Serbia, Google)

- Russian (added to Kazakhstan, Google)

- French (added to Laos, iOS & Google)

- Punjabi (added to Pakistan, Google)

- Gujarati (added to India, Google)

Release date:

Feb 5th, 2024

Useful links:

We are thrilled to announce that your New and Returning Users breakdown is now available in our Analytics section.

Now delve into Store Listing Acquisitions, Store Listing Visitors, and Conversion Rates by New and/or Returning Users. With a more complete view of your app performance, gain a stronger approach to acquiring new users, retaining existing ones, and optimizing overall user engagement.

Technical info:

Release date:

February 1st, 2024

Useful links:

We've added a couple of improvements to our ASO Creatives Explorer!

AppDNA & GameDNA, our unique mobile market taxonomy, is now available worldwide!

In just a click, explore Top Charts rankings for 200+ more specific app genres & 70+ detailed gameplays to find more relevant competitors based on your strategy.

Technical info:

AppDNA & GameDNA is available for Enterprise users.

Useful links:

Now get mobile marketing data sent routinely to your preferred destination: email, Slack, AWS S3, or GCS. Choose the frequency that suits you, and sit back while we export all your data to CSV, no code required.

This is the simplest way to regularly export ASO and Store Console data to display your app performance in your own dashboards!

Technical info:

Automated Exports is a separate product that requires a separate subscription. One workspace is exported per subscription; all apps and keywords within the workspace are automatically included in the export.

Discover Campaign Manager

How to use Campaign Manager

You can now follow up to 20 keywords with increased accuracy. Instead of a single daily search, these keywords are monitored 50 times per day, ensuring more precise data.

This is particularly important for top keywords where you spend the most and gain the most installs, providing detailed insights and historical data to help manage your campaigns more effectively.

To quickly get started reaping the rewards of automation, our data scientists have built ready-made automation presets based on ASA best practices.

We group our automation presets into three categories based on their goals: Optimize, Protect, and Monitor. You should be able to apply at least one automation rule to at least one of your campaigns or keywords – but the best strategies happen when you combine rules together.

Useful links:

In Campaign Manager, you can now see your custom events from AppsFlyer in the campaigns, ad groups, and keywords tables!
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Custom events (also called in-app events) are specific to each account, allowing you to monitor key actions, retention, or business metrics that help to optimize your campaigns.

How do you keep tabs on your Daily Budget (of campaigns) and Max CPT (of keywords), when a historical view of these numbers is not available in the ASA console?

In AppTweak, now monitor the history of your Max CPT & Daily Budget (alongside any other ASO or ASA reporting metric) to easily track changes, their impact on other metrics, and more.

Simple but effective - you can now take your Apple Ads automation to the next level by creating custom rules based on AppsFlyer metrics (MMP installs, revenues, etc).

Release date:

May 24th, 2024

With the Activity Feed, improve your team's collaboration by gathering all changes made to your campaigns, ad groups, and keywords in AppTweak.

Whenever a campaign, ad group, or keyword is added/removed, or if any field is edited (status changed, budget or bid updated, ...), it will appear in the Activity Feed with the date, the user’s name, the previous value, and the new value.

Release date:

One of our most requested metrics is here - Competitor Impression Share. In one view, now see which apps are running ads across keywords, with their Share of Voice computed over 30 days by default.

This column is available alongside all other ASO & MMP metrics in our keyword tables, after entering any ad group.

To identify the most important keywords across your portfolio, you usually have to manually check each app, campaign, and ad group. This can be more efficient if you have a global picture of your bids.

With our “Top Keywords” page, we gather the top 30 keywords from all your integrated accounts in one table, sorted by spend. In one view, closely monitor keywords on which a major part of your budget is spent.

AppTweak now supports 9 new LATAM countries in our Campaign Manager! Streamline your Apple Ads management by building effective campaigns & expanding your reach in Brazil and more:

Technical info:

Release date:

April 24th, 2024

What’s the relationship between spend and installs? How do impressions and conversion rates affect installs? Charts in Campaign Manager are now fully customizable, helping to level up your ASA reporting.
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Technical info:

There are 4 store placements available in the App Store for Apple Ads: in Search Results, on the Search tab, on product pages, and on the Today tab.

You can now see all types of campaigns in AppTweak, and create campaigns for the Search Tab or Product Pages (as well as Search Results).

Useful links:

Spotting which keywords bring the most value for your app can be a hassle, since they are spread across different campaigns and ad groups.

To solve this, you can now see the 30 keywords you spend the most on across campaigns & countries with the Top Keywords section. Make sure to monitor these keywords to spend time on what matters!

Some errors occasionally occur when you manage your campaigns (e.g. a payment system could fail, or a sync between Apple and AppTweak might have not ended for some reason.

To closely follow the state of your campaigns, just check the Audit section where we now gather all issues that need to be fixed.

For almost a year, we've been developing the ultimate platform to help anyone working on ASA expand their reach, make smarter UA decisions, maximize ROI, and scale.

Today, we are excited to announce that Search Ads Manager is officially out of beta!

Useful links:

Campaign Manager allows you to leverage a holistic approach to ASA by seamlessly uniting your organic and paid efforts.

Here's one feature that can have a huge impact on your strategy.

On the keywords page, click the "history" button next to any metric to monitor its evolution over time. With a few more clicks, instantly compare the evolution of your ASO & ASA metrics in one view.

Wondering what the median cost per tap in the United States is? Or maybe how much app marketers spend per install in the Games - Casino category? Or the median conversion rate for branded campaigns?

Find all these insights and more on our ASA Benchmarks page, powered by data science.

The same keyword can be added to different ASA campaigns or ad groups, for the same app and country.

This can make reporting on the ASA performance of that keyword quite confusing. As such, it's a best practice to target each keyword only once per country.

To solve this, we've created a new feature under the "Audit" section, allowing users to easily identify and remove duplicated keywords, so each keyword is unique across campaigns and ad groups in each country.

In Campaign Manager, now set custom automation rules to scale your Apple Ads strategy. Create any rule you like to automatically change metrics based on Apple Ads performance (spend, impressions, average CPT, and more).

You can also monitor all your automation rules in one view, and feel confident letting our system do the work!

Technical info:

Automation is available for all Campaign Manager users with unlocked campaigns. Users can create an unlimited number of automation rules.

Discover App Reviews Manager

How to use App Reviews Manager

Save time responding to reviews with customizable AI prompts in our App Reviews Manager. Now, you can tailor GPT to reply in a specific tone, follow a set template, or even include a reference to your customer support email in automated replies.

Release date:

October 3rd, 2024

Useful links:

In our App Reviews Manager, tags are the perfect way to customize your view and get quicker access to specific review segments.

Similar to our Reply Automation, users can now define custom rules to automatically tag reviews and be even more efficient in replying at scale.

Release date:

July 22nd, 2024

Useful links:

There’s a world of insights hidden in your app reviews—if you know where to look.

Star ratings are just the tip of the iceberg. If that's all you're focusing on, you’re missing out on unique insights for your metadata, creatives, CPPs, and much more.

In App Reviews Manager, our AI-powered Topic Analysis deep dives into your user feedback, uncovering trends that can elevate your messaging, inform your creatives, and sharpen your competitive edge—at the click of a button.

Imagine knowing exactly what drives engagement, which features resonate most, the most urgent pain points, and more, all from the feedback you’re already receiving.

Want to turn app reviews into actionable insights? The answers are there. What will you do with them?

Technical info:

You can analyze topics for one app in 1 country once every 7 days before triggering the same analysis.

Release date:

June 19th, 2024

Useful links:

In our App Reviews Manager, you can now decide to add a manual approval step for automated replies to reviews. This is a great way to feel confident leveraging automation to scale.

Technical info:

Release date:

April 23rd, 2024

Useful links:

You can now report app reviews directly from the App Reviews Manager interface.

When a review contains offensive comments, is not about the app itself, is spam, etc, the app developer has the right to report the review. App store agents then evaluate whether to keep or remove the review from the app page.

Technical info:

Release date:

January 10th, 2024

Useful links:

Discover Reporting Studio

How to use Reporting Studio

We recently introduced great improvements to Reporting Studio:

Release date:

December 19th, 2024

For ASO managers, proving the impact of your work is a huge challenge.

With data scattered between the consoles, AppTweak, and MMPs, it can take hours to export all your data & build actionable reports at the start of each month.

Dashboards in Reporting Studio are a new interactive, no-code, and shareable solution to simplify your ASO reporting workflow. Dashboards allow you to quickly report on all your App Store & Google Play data (as well as Apple Ads and MMP metrics), all in one place.

Release date:

November 12th, 2024

Useful links:

Reporting Studio now allows you to create custom metrics based on formulas of two or more other metrics. This feature will add a fantastic new dimension to your data analysis.

Monitor custom metrics such as revenue per download (example above), pure organic downloads (total downloads from App Store Connect minus installs from Apple Ads), or ROAS (based on MMP data & ASA spend) for more detailed and customized reports.

Release date:

July 2nd, 2024

Useful links:

We are excited to announce that you can now aggregate metrics by sum or average in Reporting Studio, providing a unified view of app performance.

In just a few clicks, monitor total download estimates (iOS & Android together), group metrics by country (e.g., total revenues from Germany & the US), and benefit from enhanced flexibility to build custom performance reports.

Technical info:

Release date:

June 24th, 2024

Useful links:

Pie Charts are now available, and are especially useful when you want to plot categorical data aggregated over time.

Technical info:

In just a click, now compare current data to a previous day, week, month, or year in one graph. This is especially helpful when analyzing longer timeframes to check if the same seasonality effects apply or not.

Useful links:

Discover Market Intelligence

How to use Market Intelligence

We’ve introduced three powerful advanced filters to deepen your market research:

Learn more:

In our Top Apps Analysis, you can use new advanced filters to get more precise market insights, filtered by:

Release date:

July 8th, 2024

Useful links:

To provide an even quicker shortcut to analyze mobile publishers, we've released the Publishers Page Preview. In our “Top Publishers Analysis” table, just click a publisher’s name to reveal essential details at a glance, including total app count, top countries, total downloads, and more.

Release date:

June 6th, 2024

Exploring the trends shaping the mobile market is now easier than ever! We've enhanced our Market Intelligence tool to uncover deeper trends across mobile industries. Here's what's new:

With our new Market Intelligence, feel confident making smarter business decisions with the most accurate download & revenue estimates in the industry.

In Market Intelligence, now benefit from a more convenient way to analyze essential app details at a glance, including app descriptions, screenshots, ratings, and more, without deviating from your market research strategy.

Useful links:

We've introduced a new Market Intelligence interface! Your favorite data and insights remain unchanged, just now presented even more seamlessly with 3 key improvements:

Technical info:

Available for all Market Intelligence users.

Useful links: