AppTweak's Metadata Benchmark section is here to help you understand what the top 500 apps in your category do.

Every month, we will compute an array of KPIs to show you what are the current trends, here are some explanations:

Icon analysis:

It is always a good practice to see what types of icons are used by the competition. With this KPI you can:

  • See for your app what is the colour palette we detected based on our algorithm

  • Analyse the icons of the top 50 apps in the chosen category (since collage will be based on the date we computed our benchmark)

  • See the colour palette of the top 50 apps

Screenshots:

For this section, we show you the following KPIs:

  • Average number of screenshots: Compare your average number of screenshots with the average number of screenshots in your category (the benchmark is computed on the top 500 apps so that you can have a good understanding of the biggest trend).

  • Landscape vs. Portrait mode: Understand the percentage of apps in your category using Landscape screenshots vs. Portrait screenshots

As a reminder, you can have up to 8 screenshots on Android and up to 10 screenshots on iOS

In-app events (only for iOS):

  • Number of in-app events: compare the current number of in-app events running for your app to the average number of in-app events running

  • With vs. without in-app events: With the second graph, we show you the percentage of apps in this category that are currently running in-app events

Preview videos:

  • Number of preview videos: coming soon! You will be able to compare your average number of preview videos with the average in the category

  • Landscape vs. Portrait: Understand the percentage of apps in your category using Landscape videos vs. Portrait videos

  • With vs. without videos: With the second graph, we show you the percentage of apps in this category that have an app preview

As a reminder, you can have up to 3 app previews on iOS.

In-app payments:

Some apps allow users to buy some features or additional credits in their app, this is what we call in-app payments.

With this KPI, you can check how many apps allow in-app payments in your category:

More about our data

We look at the top 500 apps to compute these benchmarks. The fetching will be done every month so that it is updated with the latest trends.

You can see when was the last time we did the last fetch if you scroll down the page:

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