Powered by Atlas AI, an app's DNA is a more precise category describing its core purpose. Comparing apps with the same AppDNA will allow you to identify more relevant competitors, understand more relevant market trends, and derive key insights that can nurture your ASO strategy.

While the app stores each group apps into around 30 categories, we have been able to identify over 200 AppDNA types that more accurately define an app’s core identity.

More specifically, there are 3 differences between AppDNA and store-given categories:

For instance, although the apps Calm and Fitbit: Heath & Fitness belong to the same App Store category, Health & Fitness, they do not fulfill the same user needs or expectations. However, we can more accurately understand their differences in purposes by considering their respective AppDNAs: Calm's AppDNA is Meditation while Fitbit's is Wearables.

On the contrary, despite the apps DuckDuckGo and Google Chrome not belonging to the same Google Play category (Tools vs. Communication, respectively), they do both have the same core identity. Because of this, they share the AppDNA Browser.

Specifically, we have been able to identify over 200 AppDNA types that can be further grouped into 20 broader, more general categories: Productivity & Tools, Finance, Business, etc.

Where can I see the AppDNA?

You can find AppDNA details in the app header, just below the app name.

You might notice AppDNA indicated as "Other [broad category]," like "Other Photo & Video."

This is because each broad category (Finance, Business, Photo & Video, and so on) includes the subtype "Other [category]", like "Other Finance," "Other Business," "Other Photo & Video," etc. These subtypes gather all the apps that do not fit further into a specific AppDNA.

For instance, Flickr belongs to the broad category "Photo & Video" and shares common characteristics with other apps in this broad category. However, Flickr doesn't fit further into our defined AppDNA types.

There are specific reasons you may see AppDNA as "Unavailable:"

We are currently computing the AppDNA of apps that fulfill all of the following characteristics:

Though we only compute the AppDNA for apps in supported countries (e.g. US), you may still see this information for other countries if it is already available in the database. For instance, having already computed the information for the US, we will understand that the AppDNA of Facebook in any country will be Social Networks.

👉 Learn all about GameDNA, our taxonomy for mobile games

Feedback? We are continuously refining our model. If you believe that an AppDNA misclassification is wrong, don't hesitate to let us know!

Languages for which an app/game's DNA is available. If the app you are looking for has one of these languages in its metadata, we should be able to assign it a DNA.