Revenues estimates driven by our machine learning technology
Thanks to this view, you can understand over time how we estimate your revenues have evolved.
Our data scientists have developed a strong machine learning algorithm that correlates revenue with app rankings. The higher the ranking, the higher the number of daily revenue. Inversely, the lower the ranking, the lower the amount of revenue.
Check the total revenue to see how impactful this period was for your app but also check the Avg. Daily Revenue to understand if, on average, your app drives revenue. The last indicator is the revenue growth, it indicates if your revenue has increased compared to the last equivalent period (e.g. if you took as a date range the month of July, the growth KPI will show you the increase/decrease of this number compared to the month of June)
What does the Confidence Indicator score mean?
In the table below the graph, you will see a confidence indicator for the data we show. The more data we have, the more accurate our predictive curve will be for a given category in a given country.
- Accurate (Green) – We have a lot of real data points for the given category/country/ranking tier. We guarantee that our estimates are highly accurate in this case. They should reflect very well the real number of downloads and/or revenue of this app you’re looking at.
- Fair (Yellow) – We have a fair amount of real data points for the given category/country/ranking tier. Although you still need to be careful while interpreting the data provided, these most likely have a good correlation with the exact data.
- Moderate (Red) – We don’t have a lot of real data points for the given category/country/ranking tier. It’s a rough estimation, that is more useful in terms of comparison between apps rather than providing an actual number of downloads or revenue.f revenue.
Add competitors to benchmark your app
If you want to compare different apps, you just have to add relevant competitors to get an idea of which app is leading the group in terms of revenue. It is always interesting to add comparable apps so that you can set your own realistic goals.
The line graph shows the revenue estimates of the different apps added. Compare different date ranges to analyze a specific time period that may be relevant to your app (e.g. the impact of the Christmas period on your revenue)
The summary table below the graph will help you understand which apps are growing and which ones are lagging behind. This way, you can see if your apps are following the same trend as the others or if it takes a different path.
Analyze your ASO Impact
To better visualize and measure the impact of your ASO work on your downloads, you can use the "Analyze ASO Impact" button just above your graph.
This will allow you to show on the graph, with your downloads:
- Timeline Events: You will be able to see if an update of one of your metadata has impacted your revenue.
- Featurings: We will show you all the dates when your app got featured. This way you can understand if an increase in your revenue is coming from a recent featuring.
- Algorithm updates: You will see each time we detected a change in Apple's (or Google depending on the store you are on) algorithm.
- Plot against: In the second section, you will be able to add on your graph your download estimates, your app's app power, and its ranking over time. Thanks to this view you will be able to establish a correlation between the different metrics.
Check the worldwide view to understand your global performance
If you need to check your overall performance you can go on the 'All Countries' option to see which countries are bringing the most revenue to your app.
Thanks to this view, you can directly pinpoint which country is the most important for your app. In the world map chart, each country is colored based on its level of downloads. Therefore, the darker the color, the higher the revenue.
The table below the graph is also very useful for your analyses since you will be able to sort by total revenue or by growth. This way, you can spot growing countries and see if some markets grew a lot during a specific period of time
Integrate your app to see much more!
Users that have connected their Apple or Google consoles with AppTweak will be able to compare their own revenues with the competitors’ estimates as well as analyze more financial metrics.
For iOS apps:
In addition to seeing your real revenue instead of our estimates, you will be able to:
- Analyze your in-app purchases, which corresponds to all the revenue coming from transactions on your app itself.
- Analyze the number of paying users, which will tell you if you have an increasing number of users paying for your app.
- Breakdown by version (App Store Browse, App Store Search, App Referrer, Web Referrer) each metric to understand the different flows of revenues and where they come from
For Android apps:
On the Google Play side, the Financial Analysis section also allows you to see your real revenue data but you will see:
- The number of Subscriptions tab. Apps that offer subscriptions can now keep track of their active, new, and canceled subscriptions directly in AppTweak.
- A breakdown by source (Explore, Search, Referrals) available for each metric to understand which source brings the most visibility.