The Financial Analysis section will help you understand your competitors’ performance in terms of revenue. In addition, users that have connected their Apple developer account will be able to keep track of their own app's Revenues, In-App Purchases, and Paying Users directly in AppTweak.
1. Link your App Store Connect account with AppTweak
In order to get advanced insights about your app, AppTweak will need to regularly pull some statistics from the App Analytics section of App Store Connect.
To do so you need to allow AppTweak to access this data. The process should take a couple of minutes. Just make sure you have the right role and permission to be able to complete the integration.
When you have completed all steps, you will have to wait a few hours to see your data in the Analytics tab. Once it's ready, you will be able to access the tabs In-App Purchases and Paying Users.
Note: For some apps, this process can take up to 24 hours. If after 48 hours you still don't see your own data, please try repeating the process or reach out to us for help.
If you are not ready to connect your App Store account with AppTweak, you can still get valuable insights in this section.
2. Analyze your app's revenues and your competitors' estimates
Just like you can compare your downloads with the competitors' download estimates in Store Performance, in Financial Analysis you can cross your app's real revenues with AppTweak's estimation of your competitors' revenues.
What do we mean by “Revenues”?
The metric we use as revenues for App Store apps is the “Sales”, which Apple defines as: "The total amount billed to customers for purchasing apps, app bundles, and In-App Purchases. Taxes are only included in the sales if those taxes were included in the App Store price".
Real data vs estimates in the "Cross-Competition View"
Sales are also what we use to compute the revenue estimates of your app’s competitors, which makes it really easy to compare your own data with estimations.
To access your competitors' revenues make sure you are in the "Revenues" tab, that you are looking at the selected country and that you have selected the "Cross-Competiton" view.
Use the legend on the right to help you know for which apps we are showing real data and for which apps we are showing estimates.
3. Explore advanced metrics by traffic source
Besides Revenues, we also pull other financial metrics from your App Store Connect account such as the number of In-App Purchases and Paying Users.
As a reminder, here is how Apple defines them :
In-App Purchases: "The number of in-app purchases on devices running macOS 10.14.1, iOS 8 or tvOS 9, or later. Introductory price subscriptions and subscription renewals are included in this metric. Restored in-app purchases, whether on the same or different device, are not counted."
Paying Users: "The number of unique users, based on Apple ID, that paid for an app or an In-App Purchase."
For both these metrics and the revenues, you can use the filters to view the breakdown by traffic source :
IOS apps can be downloaded through 4 different channels :
App Store Search: "Users viewed your app or downloaded it for the first time from Search on the App Store. Includes Search Ads in App Store search."
App Store Browse: "Users viewed your app or tapped to download it for the first time while browsing the App Store (for example, in the Today, Games, or Apps sections)."
App Referrer: "The app from which a customer tapped a link to your App Store product page to view it or download it for the first time."
Web Referrer: "The website from which a customer tapped a link to your App Store product page to view it or download it for the first time."
Having this breakdown by source will help you understand better where your paying users are coming from. This way you can optimize the channels that are used the most and try to understand why the others don't get as much traffic.
For most apps (like the one in this example), App Store Search is the main source of downloads and revenues for apps. That is why we recommend putting a lot of effort into Keyword Optimization.