The Financial Analysis section will help you understand your competitors’ performance in terms of revenue. In addition, users that have connected their Google developer account will be able to keep track of their own app's Revenues and Subscriptions directly in AppTweak.
1. Link your Google Play Console account with AppTweak
In order to get advanced insights about your app, AppTweak will need to regularly pull some data from the Statistics and Financial Reports section of your Google Play Console.
To do so you need to allow AppTweak to access this data. The process should take a couple of minutes. Just make sure you have the right role and permissions to be able to complete the integration.
When you have completed all steps, you will have to wait a few hours to see your data in the Analytics tab. Once it's ready, you will be able to see your real data in the tabs Revenues and Subscriptions.
Note: For some apps, this process can take up to 24 hours. If after 48 hours you still don't see your own data, please try repeating the process or reach out to us for help.
If you are not ready to connect your Google Play account with AppTweak, you can still get valuable insights in the Financial Analysis section.
2. Analyze your app's revenues and your competitors' estimates
Just like you can compare your downloads with the competitors' download estimates in Store Performance, in Financial Analysis you can cross your app's real revenues with AppTweak's estimation of your competitors' revenues.
What do we mean by “Revenues”?
To get the revenue for Android apps we fetch the Financial Reports > Earnings Report from your Google Play Console, we convert all earnings to USD and then we sum all your earnings to compute your app's total revenue.
Real data vs estimates in the "Cross-Competition View"
The Earnings Report is also what we use to compute the revenue estimates of your app’s competitors, which makes it really easy to compare your own data with estimations.
To access your competitors' revenues make sure you are in the "Revenue" tab, that you are looking at the selected country and that you have selected the "Cross-Competiton" view.
Use the legend on the right to help you know for which apps we are showing real data and for which apps we are showing estimates.
3. Learn more about your app's subscriptions
Besides revenue, connecting the Google Play Console will be helpful for apps that offer subscriptions on their app.
In this tab, you can easily keep track of your new, active, and canceled subscriptions directly in AppTweak. All you need to do is select in the filters the metric you want to analyze:
As a reminder, here is how Google defines these metrics:
Active subscriptions: Number of subscriptions that were active for at least one day over the selected time period, including users with free trials.
New subscriptions: Number of subscriptions that started in the selected time period, including users with free trials.
Canceled subscriptions: Number of subscriptions that were canceled during the selected time period, including cancellations within a free trial.
4. Get a worldwide view of your app's performance
Last but not least, you can also use the filters to switch to a worldwide view of your revenue and subscriptions by selecting the option "all countries":
This feature allows you to get an overview of your apps' financial situation on a world map. The countries with the darkest shade of blue are the ones where revenues are the highest.
Expand the table below the map to measure your app's growth and quickly spot the countries where your app is lagging behind.
To analyze the financial results of your app on the App Store, follow this guide: