With AppTweak's Market Share Analysis features you can understand which apps, publishers and countries are dominating your market in terms of downloads and revenue.

Before you start with your analysis, here are a few notes:

  • The data displayed is for your customized market only (the category, countries, store and device you selected when you created your market).

  • You can switch categories at any time at the top of your page.

  • Select wether you want to analyze trends based on download estimates or revenue estimates and choose your date range in the top right corner.

For the purpose of this article we'll have a look at the Download Estimates in the last 30 days.

Top Apps

  • Top Apps in Market: Find out which apps in your market receive most downloads. The line graph shows a history of the daily downloads and makes it easy to spot new up and coming apps or competitors. The table view provides more details into the top app's market share. The market share data and growth is calculated over the selected date range.

Pro tip: Hover over an app name in the legend to highlight the app in the graph and analyze trends in more detail.

In the table below, you can more information on each app such as the download share, the estimated average download, the download growth, the revenue share, etc.

Top Apps by Country

  • Market Share of Top Apps in each country: To look at the top apps in each country, you can go on this view and see what is the market share of each app. Don't forget that you can switch from downloads to revenue or paid to free or in the filter section.

Top Publishers

  • Top Publishers in Market: Analyze the competitive landscape in your industry and find out which publishers in your market receive most downloads. In the pie chart you can see how much of the total market share is hold by the top 10 publishers. The bar chart next to it gives information on who the 10 publishers with the number of downloads generated during the selected period. The line graph shows a history of the daily downloads and makes it easy to spot new up and coming publishers. The table view provides more details into the top publisher's market share. The market share data and growth is calculated over the selected date range.

Top Publishers by Country

  • Market Share of Top Publishers in each country: In this view you can directly compare the top publishers in each country and see their respective market share. Don't forget that you can switch from downloads to revenue or paid to free in the filter section.

More about our data

Since its creation, AppTweak has managed to gather the data of millions of apps across different categories and countries. This data has enabled us to compute a model that estimates the downloads and revenues of an app based on its category ranking.

To estimate the size of a category in a country, we sum the download or revenue estimates of all apps in that category and country. The size of the market share for a publisher is calculated by taking the sum of the download or revenue estimates of all apps owned by one publisher.

To learn more about how we compute our estimates, check out this article.

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