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Market Overview: Top Apps, Publishers & Markets

Explore mobile market performance by app, publisher, category, country, DNA, and device.

Abbin Mathew avatar
Written by Abbin Mathew
Updated over a month ago

With Market Overview, you can analyze high-level performance across the app stores. This is the best place to start when understanding market dynamics, whether you’re benchmarking top players or exploring new verticals.

This view is especially useful when you want to assess overall market leaders by downloads or revenue, or get a quick snapshot of the mobile landscape.

Top apps across all devices, countries, and categories

You can then narrow your focus as needed:

  • Devices: Analyze iOS, Android, or All Devices (combined performance).

  • Countries: Select All Countries, individual markets, or custom markets.

  • Categories: Analyze All Categories or specific verticals, such as Health & Fitness, Finance, or Games.

  • DNA: Dig deeper into niche clusters, like Crypto apps or Hypercasual games. Learn more about AppDNA and GameDNA here.

💡 Filters are applied across all visualizations and KPI tables.

Top apps, publishers, countries, categories, devices

Market Overview provides dedicated tabs to analyze entire markets: Top Apps, Publishers, Countries, Categories, DNAs, and Devices.

In each view, you will be able to break down downloads and revenue trends for your selected segment.

Top publishers in the Food Delivery subcategory (AppDNA)

Identify trends over time

You can use dynamic graphs to:

  • Visualize download and revenue evolution

  • Track share of top apps or publishers

  • Detect emerging leaders and seasonal shifts

You can also switch graph types (bar, line, stacked, treemap) and customize the date range to fit your analysis.

The evolution of top countries for crypto apps (AppDNA)

Dig deeper with KPI tables

KPI tables below the graphs are where high-level trends become even more actionable, with market share data based on the date range selected (past month, past 3 months, past year, etc).

Market share and growth for RPG subcategories (GameDNA)

Here’s what you can learn:

  • Average monthly downloads/revenue: Understand performance across different timeframes.

  • Downloads/Revenue growth: Spot upward or downward trends by comparing recent performance (e.g. the last 3 months) to the previous period (e.g., the 3 months before).

  • Revenue per download: Assess monetization efficiency at a glance.

  • App rating: Measure user satisfaction in the country driving the most downloads.

  • App release date: Based on the country in which the app has the most downloads. If you have selected both Apple and Android devices, only apps that match your filters for both platforms will be shown.

  • And more.

💡 Keep in mind our KPI tables show fixed data based on standard timeframes (e.g., past month, past 3 months, past year). The charts directly above are customizable to broader or more specific time ranges.

Preview apps and publishers instantly

When exploring apps and publishers, selecting one from the table will open a page with more information:

  • For apps: see the Market Trends section that offers both graph and table views focused on a single app, allowing for a more detailed and app-specific performance analysis.

  • Switch to the App Overview and see the app’s description, screenshots, ratings, similar apps, release date, etc. You can also view the download and revenue share by country for the last 30 days, or lifetime (going back to 2019).

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Learn more about apps by selecting them from the table

  • For publishers: View the publisher’s entire portfolio, total downloads, top-performing countries, and more.
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    Learn more about publishers by selecting them from the table

Save time with Custom Markets

You can also create Custom Markets to focus on your most important countries:

  • Select up to 30 countries per store

  • Click “Save as a custom market” and name it

  • Edit or remove countries as needed once you have created a custom market

More on our market data

❗️In Market Overview, data is currently available with a one-month delay to ensure the highest accuracy and consistency. To monitor more recent market data (2-day delay), head to the App/Publisher Comparison.

AppTweak’s market estimates are based on over a decade of historical data collected across millions of apps worldwide. Our methodology has been recognized for its reliability. Learn more here.

We calculate market size and share by summing estimated downloads or revenues of all apps or publishers in your selected market.

👉 Learn more about our download and revenue estimates

Next step: research specific players

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