Our App Explorer and Publisher Explorer allow you to identify players that matter most to your strategy using advanced filters. These tools are ideal for spotting new competitors, finding new market opportunities, and building peer groups for comparison.
App Explorer
Use the App Explorer to find apps by:
Publisher: Explore all apps from a specific developer.
Publisher HQ: Filter out on the headquarter country to view only the publisher of a certain localisation.
Rating: Identify apps with positive or negative user sentiment.
In-app purchases: Hone in on apps with or without in-app purchases.
Release date: Focus on recent launches or track trends over time. Note: The release date is based on the app’s country with the most downloads. If you have selected both Apple and Android devices, only apps that match your filters for both platforms will be shown.
The following filters can also be applied for different date ranges: last month, last 3 months, last 6 months, 1 year:
Download/revenue range: Focus on apps that meet specific performance thresholds.
Download/revenue growth: Analyze fast-growing or declining apps.
Revenue per download: Spot the most effective monetizers.
App table
The table updates dynamically as filters are applied and allows you to gain more insights across specific date ranges (e.g., last month, last 3 months).
App name + publisher: Click to see more details about the app or publisher.
Avg monthly downloads/revenue: Compare short- vs. long-term performance.
Download/revenue % growth: Spot breakout performers (i.e., download growth % in the last 30 days compared to the 30 days before).
Rating: Gauge user satisfaction (in the country the app has the most downloads).
Revenue per download: Understand monetization.
And more.
App Performance
Click any app name to open the Single App Page, which provides a full-screen, in-depth view of the app’s performance and metadata. The page is divided into two main sections:
Market Trends
The Market Trends section offers both graph and table views focused on a single app, allowing for a more detailed and app-specific performance analysis.
With this section, you can:
Instantly analyze top countries by downloads and revenue
Drill down by device & category
Switch between daily, weekly, monthly, or quarterly timeframes
App Overview
This section presents core app metadata, including:
Description, screenshots, and ratings
Similar apps for competitive benchmarking
Release date and version history
In App Purchases table
Publisher Explorer
With the Publisher Explorer, you can also identify mobile developers worth analyzing further based on:
Publisher HQ: Filter out on the headquarter country to view only the publisher of a certain localisation.
Download/revenue range: Focus on publishers in your target performance range.
Download/revenue growth: See which publishers are expanding fastest.
Revenue per download: Identify monetization leaders.
Publisher table
The table (shown above) updates dynamically as filters are applied and allows you to gain insights across different date ranges (e.g., last month, last 3 months):
Publisher name: Click to explore its entire portfolio.
Avg monthly downloads/revenue: Compare publisher performance over time.
Download/revenue growth trends: Spot rapidly scaling companies (i.e., download growth in the last 30 days compared to the 30 days before).
Revenue per download: Analyze overall portfolio efficiency.
And more.
Publisher preview
Click any publisher name to open the Publisher Page, which provides a full-screen, in-depth view of the publisher’s performance and portfolio. You can get the headquarter location and number of apps of the Publisher. The page is divided into two main sections:
Market Trends
The Market Trends section provides both graph and table views at the publisher level, allowing you to analyze overall performance and discover the top app trends of a specific publisher.
With this section, you can:
Instantly analyze top countries by downloads and revenue
Identify the publisher’s top-performing apps and their trends
Drill down by device and category
Switch between daily, weekly, monthly, or quarterly timeframes
Publisher Portofolio
Click any publisher to see its:
Full app portfolio
Top countries of operation
Downloads and revenue breakdowns
Unified Publisher
A Unified Publisher view groups together multiple publisher entities that belong to the same parent organization. These entities can differ because companies often operate through separate legal subsidiaries by country, region, or business function (e.g. local operations, franchising, digital products)
Click on a publisher as usual to access the publisher view, and easily navigate between a publisher and its parent company via breadcrumbs.
Analyze downloads and revenue breakdowns by country at both the publisher and company (parent) level.
Access a unified view aggregating all apps belonging to the parent company.
App Comparison & Publisher Comparison
Once you’ve shortlisted relevant players, analyze them with the App and Publisher Comparisons. Here, you can break down their performance by App, Publisher, Category, Country, DNA, and Device, as in our Market Overview:
Creating peer groups
There are two ways to create peer groups for comparison:
1. From the App/Publisher Comparison tool:
Use the search bar to manually add apps or publishers.
Give the group a clear, recognizable name.
You can create as many groups as you need for different use cases.
2. From Market Overview or App/Publisher Explorer:
Select players directly from other tables in Market Intelligence.
Choose from:
Compare now – instantly open the Comparison view.
Save new group – create a named group to revisit later.
Add to existing group – expand an existing peer group.
Saved groups act as persistent views, so you can:
Revisit your analysis at any time
Regularly benchmark your competitors’ downloads, revenue, growth, or monetization
Add or remove apps and publishers as strategies evolve
More on our market data
❗️In Market Intelligence, data is currently available with a one-month delay to ensure the highest accuracy and consistency.
AppTweak’s market estimates are based on over a decade of historical data collected across millions of apps worldwide. Our methodology has been recognized for its reliability. Learn more here.
We calculate market size and share by summing estimated downloads or revenues of all apps or publishers in your selected market.
Next step: analyzing top apps, publishers, and markets