Why should you connect your Google Play Console?

  • Analyze the impact of your ASO efforts on your Store Listing Acquisitions and Visitors

  • Measure your app's conversion rate across countries

  • Import competitors from your peer group

  • Analyze the keywords that drive the most installs to your app

⚠️ AppTweak fetches this data via the Google Play Exports. Google tends to update these exports only on a monthly basis. Therefore it is possible that you don't see the data for the last few days.

👉 Haven't integrated your Google Play Console? Click here on how to get started!

1. Analyze the impact of your ASO efforts on your Store Listing Acquisitions and Visitors

To measure your downloads by traffic source, you’ll need to open the Store Listing Visitors or Store Listing Acquisition tab in the Analytics Tab > Store Performance.

Switch to the 'source' option to understand which channel is getting your app more users to visit its store listing (store listing visitors) and which one is actually getting new downloads (Store Listing acquisitions).

The option Source will hide the competitors’ data and show the breakdown by source of the main app. As a reminder, Google splits the traffic into three different sources:

  • Explore: Navigation on the Play Store (similar to App Store Browse on iOS)

  • Search: Search on the Play Store (similar to App Store Search on iOS)

  • Referrals: Link to the Store Listing from an App or Web page outside of the Play Store (similar to App & Web Referrer on iOS)

2. Measure your app's conversion rate across countries

In this section of Analytics tab > Conversion Analysis, you will be able to monitor your app's conversion rate from Store Listing Visitors to Store Listing Acquisitions

Monitor your app's Conversion Rate in a specific country

The conversion rate section is divided into 3 sections:

  1. The filter bar

  2. Overall KPIs

  3. Conversion Rate History Chart

The Filter Bar

The filter bar is where you can decide the data you wish to analyze. For instance, you can decide to switch your analysis from the given country to the worldwide view (see more on the worldwide view below).

You can also decide to analyze the overall conversion rate of your app or have it broken down by source.

Overall KPIs

The KPIs give you a quick glance at your app's performance in the given country and over the selected date range.

The Highest Conversion shows the highest conversion rate your app had during the given date range.

The Lowest Conversion shows the lowest conversion rate your app had during the given date range.

The Average Conversion shows the average conversion rate your app had during the given date range.

The Conversion Growth shows the growth between the average conversion rate over the selected date range and the equivalent previous period.

💡Checking these KPIs on a regular basis will help you rapidly know if your app's performance is higher or lower than usual. The Max and Min value can help you gauge how volatile your app's conversion rate is and identify any unusually high or low rates.

Conversion Rate History Chart

The Conversion Rate History Chart shows you the progress of your app's conversion rate on a daily or weekly basis over the selected date range. This is where you can identify any unusual peak or drop in your app's conversion rate.

Compare your app's conversion across install sources

If you select the breakdown by source in the filter bar, the conversion rate of your app will be broken down into three values:

  • the conversion rate from Explore traffic: "The conversion for users who visited your store listing from Google Play, but not from search results, and then installed your app, who didn’t have it installed on any other devices at the time."

  • the conversion rate from Search traffic: "The conversion for users who visited your store listing after performing a search on Google Play and then installed your app, who didn’t have it installed on any other devices at the time."

  • the conversion rate from Referrals: "The conversion for users who visited your store listing from outside Google Play and then installed your app, who didn’t have it installed on any other devices at the time."

Benchmark your app's conversion rate worldwide

If you switch to the worldview, AppTweak will show you the conversion rate of your app for every country in which your app is available. AppTweak also highlights your average conversion rate worldwide, as well as the country with the highest and lowest conversion rate.

💡This view can help you spot high and low-performing countries. The former can serve as examples for the latter.

If you switch to a breakdown by source, AppTweak will show you your app's worldwide conversion rate for each source.

3. Import competitors from your peer group

AppTweak allows you to add competitors directly from the peer group created in your Google console.

Click on “Add competitors” button on the app page you have an integration for.

With the integrated console, you will see the applications added to the Peer Group section. Then, all you have to do is add the apps you want to include in your competitors’ list.

AppTweak ASO Tool: Add Peer Group for Competitor Comparison

This feature is to insist on the importance of choosing the right competitors. AppTweak is a great tool that shows many cross-competition views. This can be very informative and can help you learn from other apps. However, if you set your objectives on apps that are either too weak or, on the other hand, too strong, it will only make you set unrealistic and irrelevant goals.

4. Analyze the keywords that drive the most installs to your app

The Google Keywords section of the Analytics tab gives an overview of the keywords that bring most downloads to your app through search traffic.

Check out your top-performing keywords

In the Google Keywords section, you can see the traffic driven to your app by search terms. In other words, these are the users that searched for a specific keyword before navigating to your app's store listing. The traffic they represent is a portion of your app's total search traffic.

The Google Keywords section is divided into 4 sections:

  1. The filter bar

  2. Overall KPIs

  3. A History Chart

  4. The Keyword Table

The Filter Bar

This is where you can decide the data you wish to look at. For example, you can set your analysis to the country level or switch to the worldwide view.

You can also set the data you wish to look at:

  • Store Listing Visitors: The number of users that visited your app's store listing who didn't already have your app installed on any of their devices.

    💡 A high number of Store Listing Visitors means that many users land on your app's store listing after searching for a keyword.

  • Store Listing Acquisitions: The number of users who visited your app's store listing and installed your app, who didn't have it installed on any other devices at the time.

    💡 A high number of Store Listing Acquisitions means that many users install your app after searching for a keyword.

  • Store Listing Conversion Rate: The percentage of store listing visitors who installed your app after searching for a keyword. This does not include visits or installs from users who already have your app installed on another device.

    💡 This metric will help you unveil the keywords that have the highest conversion rate for your app, these keywords are probably very relevant for your app.

Overall KPIs

AppTweak gives you a quick glance at the overall traffic your app received from all search terms over the selected date range. They do not depend on your selection in the keyword table below.

  • Total Visitors/Acquisitions: The total number of store listing visitors/acquisitions your app received from all search terms over the given date range.

  • Average Daily Visitors/Acquisitions: The average daily number of store listing visitors/acquisitions your app received from all search terms over the given date range.

  • Visitors/Acquisitions Growth: The growth in average daily store listing visitors/acquisitions from all search terms for your app over the given date range vs. the equivalent previous period.

💡 Using these numbers, you can quickly grasp the importance of keywords in your app's overall traffic. If these numbers represent a high portion of your app's traffic, it means that many users are finding your app through a keyword search. This means that your app has good visibility on high traffic and relevant keywords.

History Chart

In this chart, you can see the history of store listing visitors, acquisitions, or conversion rate (depending on your selection in the filter bar) by keyword. In the table below, you can select the keywords you wish to see on the chart (we have limited the selection to 10 keywords).

This chart will help you analyze your top-performing keywords more closely. You can see if there is any major increase or decrease in traffic at a specific moment. For example, if you've recently updated your app, you might want to see if the changes you made have any positive impact on the traffic driven by the new keywords or creatives you added. Find the keyword in the keyword table, select it, and check if you see an increase in traffic on the chart.

Keyword Table

Finally, at the end of this section, you will find the Keyword Table. This table lists the keywords that have bought the most traffic to your app over the selected date range. For each keyword, and over the selected date range, we show you:

  • the number of Store Listing Visitors the keyword bought to app

  • the growth in Store Listing Visitors (current period vs. equivalent previous period)

  • the number of Store Listing Acquisitions the keyword bought to app

  • the growth in Store Listing Acquisitions (current period vs. equivalent previous period)

  • the overall conversion rate from Visitors to Acquisitions

  • the growth in conversion rate (current period vs. equivalent previous period)

Your top keywords worldwide

As mentioned above, in the filter bar, you can switch to the worldwide view to see in which country your app is getting the most traffic from keyword searches.

The worldwide section is structured exactly the same way as the country view.

In the filter bar, you can select the data you wish to see (Store Listing Visitors, Store Listing Acquisitions, or Conversion Rate).

The overall KPIs show:

  • The total store listing visitors/acquisitions across all countries and search terms for the selected date range

  • The average daily store listing visitors/acquisitions across all countries and search terms over the selected date range

  • The growth in average daily visitors/acquisitions worldwide and across all search terms (current period vs. equivalent previous period).

If you switch the selector to conversion rate, the KPIs show:

  • The country with the highest conversion

  • The country with the lowest conversion

  • The average conversion rate worldwide over the selected date range

  • The growth of the worldwide conversion rate (current period vs. equivalent previous one).

In the world map chart, each country is colored based on its level of store listing visitors, store listing acquisitions, or conversion rate (depending on your selection in the filter bar). The darker the color, the higher the number of visitors, acquisitions, or conversion rate.

Why isn't my data showing on the Analytics tab?

There are multiple reasons why you can't see your integration data in AppTweak:

  • If you've recently established the integration, it might take up to 24 - 48 hours for AppTweak to fully fetch all the data and display it in the tool. If you've recently integrated your consoles, please check back within 24 hours.

  • Each user has their own individual dashboard. Therefore, if your colleague integrates a console, it will only show up on their dashboard. Every user has to integrate the Developer Console individually.

  • The verification code provided by Apple is only valid for 30 days. Therefore you need to re-verify your account every 30 days. To re-verify your account navigates to My Account > Integrations and click on the “reverify” link that will automatically appear next to the integrations that are expired.

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