In this section of Analytics, you will be able to monitor your app's conversion rate from Store Listing Visitors to Store Listing Acquisitions. In order for AppTweak to populate this section with your app's data, you will need to sync your Google Console with your AppTweak account.
1. What data does AppTweak fetch in my Console and display in this section?
Once your Google Console is connected with your AppTweak account, AppTweak will fetch the following data and display it in this section:
Conversion rate from Store Listing Visitors to Store Listing Acquisitions for the given app in the given country and over the selected date range.
This data can be found in your Google Console in the section Store Performance > Conversion analysis filtered by the given country.
The conversion rate is defined as following by Google:
"The percentage of store listing visitors who installed your app. This does not include visits or installs from users who already have your app installed on another device."
2. Monitor your app's Conversion Rate in a specific country
The conversion rate section is divided into 3 sections:
The filter bar
Conversion Rate History Chart
The Filter Bar
The filter bar is where you can decide the data you wish to analyze. You can choose to analyze the overall conversion rate of your app or have it broken down by source.
The KPIs give you a quick glance at your app's performance in the given country and over the selected date range.
The Highest Conversion shows the highest conversion rate your app had during the given date range.
The Lowest Conversion shows the lowest conversion rate your app had during the given date range.
The Average Conversion shows the average conversion rate your app had during the given date range.
The Conversion Growth shows the growth between the average conversion rate over the selected date range and the equivalent previous period.
💡Checking these KPIs on a regular basis will help you rapidly know if your app's performance is higher or lower than usual. The Max and Min value can help you gauge how volatile your app's conversion rate is and identify any unusually high or low rates.
Conversion Rate History Chart
The Conversion Rate History Chart shows you the progress of your app's conversion rate on a daily or weekly basis over the selected date range. This is where you can identify any unusual peak or drop in your app's conversion rate.
💡Use our "Analyse ASO Impact" feature to identify the ASO events that could have impacted your conversion rate. For example, you can add the dates on which your app was featured to the graph to see how the featuring impacted your app's conversion. Generally, a featuring leads to a drop in conversion since your app's visibility is increased but the audience is wider and usually less qualified.
You can also plot the conversion rate against your Store Listing Visitors and Store Listing Acquisitions. This can help answer the following questions:
Is a drop in conversion rate linked to an increase in visitors or a decrease in installs?
Is a peak in conversion rate linked to a decrease in visitors or an increase in installs?
Your actions should directly depend on these answers.
3.Compare your app's conversion across install sources
If you select the breakdown by source in the filter bar, the conversion rate of your app will be broken down into three values:
the conversion rate from Explore traffic: "The conversion for users who visited your store listing from Google Play, but not from search results, and then installed your app, who didn’t have it installed on any other devices at the time."
the conversion rate from Search traffic: "The conversion for users who visited your store listing after performing a search on Google Play and then installed your app, who didn’t have it installed on any other devices at the time."
the conversion rate from Referrals: "The conversion for users who visited your store listing from outside Google Play and then installed your app, who didn’t have it installed on any other devices at the time."
💡These insights can help you identify which source converts best for your app and where should you work to optimize your app's conversion. Keep in mind that you should also check which source drives the most traffic to your app, a high conversion is great, but high traffic and high conversion is even better.