In this section of Analytics, you will be able to monitor your real downloads and analyze other metrics to understand your user traffic.
1. What data does AppTweak fetch in my Console and display in this section?
Once you have synced your Google Play Console with AppTweak, we will fetch the following data and display it in this section:
- Daily user installs: Users who have installed your app for the first time. This data can be found in your console's interface in the section 'Statistics'. When you configure the report, you need to select Users > User Acquisition > New users.
- Daily device installs: Devices on which users installed your app for the first time. This data can be found in your console's interface in the section 'Statistics'. When you configure the report, you need to select Devices > Device Acquisition > New Devices
- Store listing visitors: The number of users that visited your store listing who didn’t already have your app installed on any of their devices. This data can be found in your console's interface in the section Store Performance > Store Analysis
- Store listing acquisitions: The number of users who visited your store listing and installed your app, who didn’t have it installed on any other devices at the time. This data can be found in your console's interface in the section Store Performance > Store Analysis
In AppTweak, we always look at the data by country which means that you need to add the filter by country to be able to see the same data.
2. Monitor & Benchmark your app's downloads in a specific country
Users that have synced their Google Play console with AppTweak will be able to view their real Daily installs under the Downloads section.
The first view will show you the cross competition option:
You will have the option to see your Daily user installs or your Daily device installs ( it depends if you wanna see the number of users who have installed your app for the first time or the number of devices on which users installed your app for the first time)
You will first have three important indicators:
- Total downloads: giving you the total installs of your app on the selected date range
- Avg. Daily Downloads: indicating the daily average of installs your app is getting each day. This average will be computed on the date range selected
- Download growth: a very important indicator showing you the growth of your downloads compared to the last equivalent period (i.e. if you selected the month of August, we will show your app's download growth compared to the month of July).
In the graph below these KPIs, you will be able to see the download history chart. For your app, we will show the real downloads but as soon as you've added competitors, you will see your competitors' download estimates overtime.
💡When comparing these numbers with the competitors’ download estimates we recommend using the “Daily Device Installs” because those are the ones we take into account to compute our download estimates.
Under the Line Chart, the summary table will help you understand which app had the best growth over the selected date range and which ones are lagging behind.
3. What does the Confidence Indicator score mean?
The more data we have, the more accurate our predictive curve will be for a given category in a given country.
- Accurate (Green) – We have a lot of real data points for the given category/country/ranking tier. We guarantee that our estimates are highly accurate in this case. They should reflect very well the real number of downloads and/or revenue of this app you’re looking at.
- Fair (Yellow) – We have a fair amount of real data points for the given category/country/ranking tier. Although you still need to be careful while interpreting the data provided, these most likely have a good correlation with the exact data.
- Moderate (Red) – We don’t have a lot of real data points for the given category/country/ranking tier. It’s a rough estimation, that is more useful in terms of comparison between apps rather than providing an actual number of downloads or revenue.
4. Tick the worldwide view option to see your top countries
Don’t forget to check out the ‘All countries’ option. In addition to giving you the worldwide performance of your app in terms of downloads, it will indicate in which countries your app is getting most of its downloads.
The table below the graph also allows you to sort countries by equivalent growth over the selected date range. As a result, you can identify which countries could be great in terms of opportunities.
Note: In the world map chart, each country is colored based on its level of downloads. The darker the color, the higher the number of downloads.
5. View your Store Listing Visitors and Store Listing Acquisitions by source
To measure your downloads by traffic source, you’ll need to open the Store Listing Visitors or Store Listing Acquisition tab.
Switch to the 'source' option to understand which channel is getting your app more users to visit its store listing (store listing visitors) and which one is actually getting new downloads (Store Listing acquisitions).
The option Source will hide the competitors’ data and show the breakdown by source of the main app. As a reminder, Google splits the traffic into three different sources:
- Explore: Navigation on the Play Store (similar to App Store Browse on iOS)
- Search: Search on the Play Store (similar to App Store Search on iOS)
- Referrals: Link to the Store Listing from an App or Web page outside of the Play Store (similar to App & Web Referrer on iOS)
6. Analyze your ASO Impact
On each graph, you will be able to better visualize and measure the impact of your ASO work on your downloads, you can use the "Analyze ASO Impact" button just above your graph.
This will allow you to show on the graph, with your downloads:
- Timeline Events: You will be able to see if an update of one of your metadata has impacted your downloads.
- Featurings: We will show you all the dates when your app got featured. This way you can understand if an increase in your downloads is coming from a recent featuring.
- Algorithm updates: You will see each time we detected a change in Apple's (or Google depending on the store you are on) algorithm.
- Plot against: In the second section, you will be able to add on your graph your revenue estimates, your app's app power, and its ranking over time. Thanks to this view you will be able to establish a correlation between the different metrics.