In this section of Analytics, you will be able to monitor your app's conversion rate from Impressions to Downloads, Impressions to Page Views, and from Page Views to Downloads. In order for AppTweak to populate this section with your app's data, you will need to sync your App Store Connect with your AppTweak account.

👉 Steps to connect your App Store Connect with AppTweak

1. What data does AppTweak fetch in my App Store Connect and display in this section?

Once you've synced your App Store Connect with your AppTweak account, AppTweak will fetch the following data and display it in this section:

  • Conversion rate from Impressions (unique devices) to Downloads (App Units) for the given app in the given country and over the selected date range.

  • Conversion rate from Impressions (unique devices) to Page Views (unique devices) for the given app in the given country and over the selected date range.

  • Conversion rate from Page Views (unique devices) to Downloads (App Units) for the given app in the given country and over the selected date range.

This data can be found in the Analytics section of your app's App Store Connect. To obtain the conversion rate from Impressions (unique devices) to App Units in a given country, you need to select the metric "App Units", add the given country in the filter, and then select "compare to Impressions (unique devices)".

The conversion rates can be defined as follows:

  • Impressions to Downloads: the % of users that saw your app on the App Store and then downloaded your app on a device with iOS 8, or later.

  • Impressions to Page Views: the % of users who saw your app on the App Store and then viewed your app's product page on the App Store on devices running iOS 8, or later.

  • Page Views to Downloads: the % of users who viewed your app's product page on the App Store on devices running iOS 8, or later and then downloaded your app.

👉 Read more on Impressions, Page Views, and App Units here

2. Monitor your app's Conversion Rate in a specific country

As explained above, on iOS, there are 3 conversion rates. In the conversion analysis section, you can analyze all 3 of them.

Each conversion analysis is divided into 3 sections:

  1. The filter bar

  2. Overall KPIs

  3. Conversion Rate History Chart

The Filter Bar

The filter bar is where you can decide the data you wish to analyze. For instance, you can decide to switch your analysis from the given country to the worldwide view (see more on the worldwide view below).

You can also decide to analyze the overall conversion rate of your app or have it broken down by source.

Overall KPIs

The KPIs give you a quick glance of your app's performance in the given country and over the selected date range.

  1. The Highest Conversion shows the highest conversion rate your app had during the given date range.

  2. The Lowest Conversion shows the lowest conversion rate your app had during the given date range.

  3. The Average Conversion shows the average conversion rate your app had during the given date range.

  4. The Conversion Growth shows the growth between the average conversion rate over the selected date range and the equivalent previous period.

💡Checking these KPIs on a regular basis will help you rapidly know if your app's performance is higher or lower than usual. The Max and Min value can help you gauge how volatile your app's conversion rate is and identify any unusually high or low rates.

👉 Looking to improve your conversion rate? This blog might help!

Conversion Rate History Chart

The Conversion Rate History Chart shows you the progress of your app's conversion rate on a daily or weekly basis over the selected date range. This is where you can identify any unusual peak or drop in your app's conversion rate.

💡Use our "Analyse ASO Impact" feature to identify the ASO events that could have impacted your conversion rate. For example, you can add the dates on which your app was featured to the graph to see how the featuring impacted your app's conversion. Generally, a featuring leads to a drop in conversion from impressions to downloads since your app's visibility is increased but the audience is wider and usually less qualified.

You can also plot the conversion rate against your Impressions, Page Views, or App Units. This can help answer the following questions:

  • Is a drop in conversion rate linked to an increase in impressions or a decrease in page views/downloads?

  • Is a peak in conversion rate linked to a decrease in impressions or an increase in page views/downloads?

  • Is a drop in conversion rate linked to an increase in page views or a decrease in downloads?

  • Is a peak in conversion rate linked to a decrease in page views or an increase in downloads?

Your actions should directly depend on these answers.

3.Compare your app's conversion across sources

If you select the breakdown by source in the filter bar, the conversion rate of your app will be broken down into four values:

  • the conversion rate from App Store Search traffic: "Customers who viewed your app or downloaded it for the first time from Search on the App Store. Based on devices running iOS 8 or tvOS 9, or later. Includes Search Ads in App Store search."

  • the conversion rate from App Store Browse traffic: "Customers who viewed your app or tapped to download it for the first time while browsing the App Store (for example, in the Featured, Categories, or Top Charts sections). Based on devices running iOS 8 or tvOS 9, or later."

  • the conversion rate from App Referrers: "Customers who tapped a link in an app that brought them to your App Store product page. Based on devices running iOS 8 or tvOS 9, or later. Includes apps using the StoreKit API to load your product page. Includes Apple apps, such as Messages, except Safari. See Top App Referrers in App Analytics for a list of referring apps."

  • the conversion rate from Web Referrers: "Customers tapped a link from a website that brought them to your App Store product page. Based on websites visited in Safari on devices running iOS 8 or later. If a chain of redirects in Safari leads to your App Store product page, the referring website will be the last URL in the chain. See Top Web Referrers in App Analytics for a list of referring websites.

    Note: For iOS apps, taps from websites in non-Safari web browsers, such as Chrome, are attributed as that web browser app in App Referrers. For macOS apps, taps from non-Safari web browsers are attributed to Web Referrers."

💡These insights can help you identify which source converts best for your app and where should you work to optimize your app's conversion. Keep in mind that you should also check which source drives the most traffic to your app, a high conversion is great, but high traffic and high conversion is even better.

👉 Check out your app's traffic by source

4. Benchmark your app's conversion rates worldwide

If you switch to the worldview, AppTweak will show you the conversion rate of your app for every country in which your app is available. AppTweak also highlights your average conversion rate worldwide, as well as the country with the highest and lowest conversion rate.

💡This view can help you spot high and low-performing countries. The former can serve as examples for the latter.

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