👉 Haven't integrated your App Store Connect? Click here to get started!

Users that have synced their App Store Connect account with AppTweak will be able to view their real Downloads under the Analytics tab in the Store Performance section.

The first view will show you the cross competition option:

You will first have three important indicators:

In order to understand which channel is driving the most downloads, you can switch to the 'source' option.

The option Source will hide the competitors’ data and show the breakdown by the source of the main app’s downloads. As a reminder, Apple splits the traffic into five different sources:

💡App Store Search is often the highest because the user searches on the store intending to download an app. Browse is often lower, however, featured apps in the Today tab can suddenly trigger many new installations from this channel.

​👉 Learn more about iOS traffic sources

In this section of Analytics, you will be able to monitor your app's conversion rate from Impressions to Downloads, Impressions to Page Views, and from Page Views to Downloads.

To obtain the conversion rate from Impressions (unique devices) to Downloads in a given country, you need to select the metric "Downloads", add the given country in the filter, and then select "compare to Impressions (unique devices)".

The conversion rates can be defined as follows:

As explained above, on iOS, there are 3 conversion rates. In the conversion analysis section, you can analyze all 3 of them.

Each conversion analysis is divided into 3 sections:

The Filter Bar

The filter bar is where you can decide the data you wish to analyze. You can choose to analyze the overall conversion rate of your app or have it broken down by source.

Overall KPIs

The KPIs give you a quick glance of your app's performance in the given country and over the selected date range.

💡Checking these KPIs on a regular basis will help you rapidly know if your app's performance is higher or lower than usual. The Max and Min value can help you gauge how volatile your app's conversion rate is and identify any unusually high or low rates.

Conversion Rate History Chart

The Conversion Rate History Chart shows you the progress of your app's conversion rate on a daily or weekly basis over the selected date range. This is where you can identify any unusual peak or drop in your app's conversion rate.
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If you select the breakdown by source in the filter bar, the conversion rate of your app will be broken down into four values:

❗️For iOS apps, taps from websites in non-Safari web browsers, such as Chrome, are attributed as that web browser app in App Referrers. For macOS apps, taps from non-Safari web browsers are attributed to Web Referrers."

👉 Learn more about iOS traffic sources

In order to analyze the entire user traffic, you can also analyze your impressions and page views for your app.

By using the view by the source you will also understand the actions of the users before downloading the app. You will be able to identify which source allows users to see your app the most (look at impressions) and which one makes users land on your app page (look at Page Views).

In this section, users will be able to keep track of their own app's Revenues, In-App Purchases, and Paying Users directly in AppTweak in the Analytics Tab.

Just like you can compare your downloads with the competitors' download estimates in Store Performance, in Financial Analysis you can cross your app's real revenues with AppTweak's estimation of your competitors' revenues.

The metric we use as revenues for App Store apps is the “Sales”, which Apple defines as: "The total amount billed to customers for purchasing apps, app bundles, and In-App Purchases. Taxes are only included in the sales if those taxes were included in the App Store price".

Sales are also what we use to compute the revenue estimates of your app’s competitors, which makes it really easy to compare your own data with estimations.

👉 To learn more about our Revenue Estimates, please visit this page

To access your competitors' revenues make sure you are in the "Revenues" tab, that you are looking at the selected country and that you have selected the "Cross-Competiton" view.

Use the legend on the right to help you know for which apps we are showing real data and for which apps we are showing estimates.

Besides Revenues, we also pull other financial metrics from your App Store Connect account such as the number of In-App Purchases and Paying Users.

As a reminder, here is how Apple defines them:

For both these metrics and the revenues, you can use the filters to view the breakdown by traffic source :

Having this breakdown by source will help you understand better where your paying users are coming from. This way you can optimize the channels that are used the most and try to understand why the others don't get as much traffic.

If your app has In-App Events running, you can measure and compare their performance directly in the AppTweak tool.

Select the date range of your choice, AppTweak will show the In-App Events that were running for your app during the selected time period. You can then select which events you want to add to your analysis.

You can then get a summary of the overall performance of the selected events and compare their metrics one against the other and over time to measure which were most successful.

AppTweak pulls the following metrics from your console to help you carry out your Analysis:

Events:

Downloads & Installs:

Users & Devices:

Revenue:

There are multiple reasons why you can't see your integration data in AppTweak: