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Organic vs. Non-Organic Report

A report by Pixel Federation showcasing how to measure ASO impact on organic and non-organic installs and revenue.

Meghna Anand avatar
Written by Meghna Anand
Updated over 11 months ago

About this report:

Pixel Federation, a global gaming company, faced challenges consolidating ASO and paid performance data from multiple sources, such as App Store Connect, Google Play Console, and AppsFlyer.

  • 👉 Pixel Federation needed an effective way to measure the impact of ASO activities on key metrics like installs and revenue while reducing the inefficiency of switching between tools.

Using Reporting Studio, Pixel Federation integrated AppsFlyer data to track organic vs. non-organic installs and revenues. By visualizing these metrics alongside the ASO Impact line, they successfully attributed a +540% organic revenue uplift and +470% organic installs uplift to a single App Store featuring event for their game, Train Station 2.

Results:

  • Clear visualization of organic and paid performance trends.

  • Ability to attribute spikes in performance to specific ASO events, such as being featured in the App Store.

  • Streamlined reporting workflows, reducing time spent switching between tools.

👉 Read the full case study

Useful links:

  • Connect your AppsFlyer or Adjust account to measure organic and paid growth in one place.

  • Understand ASO impact: Use ASO Impact lines to plot key events like app store featurings or metadata updates alongside metrics.

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