The Cross Competition section under the Ad Intelligence tab provides a historical overview where you can compare paid search terms across competitors and monitor which app appears most often at certain times.
❓What does a historic overview mean? In this section, we pull the data from all of AppTweak's history.
All Keyword Terms
In the All Keywords Terms table, you can compare, by keyword terms, what is the number of keywords where your ad is appearing and compare that number with your competitors.
For example, with the keyword term 'dating', you can compare the number of paid search terms we found for this app compared to all of the competitors you have added. We can see that there are 5,931 keywords for Bumble, 2,452 keywords for Hinge, and 4,164 keywords for Hily all related to the keyword term 'dating'.
You can also find the keyword using the search bar and tick the boxes on if you would like to 1 word, 2 words, 3 words, and 4+ keyword terms.
Shared Keyword Terms
In the Shared Keyword Terms table, you can compare all the keyword terms that were found within all of the selected apps paid search terms.
Unique Keyword Terms
In the "Unique Keyword Terms" table, this table allows you to see how different your keywords are from your competitors.
You can view all the unique terms that were found within only the selected app's paid keywords.