In the "Keyword" tab, select the "Position Map" in the vertical menu on the left-hand side. You will see a Competitor Position Map and a Keywords Position Map.
⚠️ This tab is based on the keywords in the keyword list you are currently viewing, not on all keywords on which the app(s) rank(s).
The Competitors Position Map
In this position map, you can compare the app's visibility on the selected keyword list with competitors.
On this graph, you can see:
- The app that has the highest average rank (y-axis): the higher the average rank, the higher the position of the icon on the graph
- The app that is ranked on the highest amount of keywords (x-axis): the bigger the number of keywords on which you rank, the further right the app is located.
- The app that receives the most organic installs: the bigger the size of the app icon, the more downloads the app gets from being ranked on the keywords in the list.
💡 Ideally, you'd want to be located on the top right quadrant.
You can click on the competitor's name in the legend to remove them from the graph.
The Keywords Position Map
With this position map, you can visualize the app's rank performance on the respective keyword list you are analyzing.
This graph is helpful to visualize which keywords in your list are opportunities keywords you're missing out on and how well you rank overall. It's all of the information that is in the Keyword Table but gives you a different perspective as a map.
You can view the data for your app or for your competitors (one app at a time) - and you can choose to display the keyword position by Chance Score, Difficulty Score, or by Rank.
The keywords are grouped (color-coded) by rank as well (legend below the graph).
You can click on the different grouped keywords in the legend to remove them from the graph.
⚠️ This tab shows the visibility of apps based on Today's rankings. It does not take historical data into account. To view historical data, you need to go into the Monitor section of the Keyword Tab.