With more than 5 million apps in the app stores, both Apple and Google are continuously trying to optimize their interface to make it easier for users to discover new apps to download.
To help publishers better understand how people find their app, the stores break down their metrics by source and make a difference between Search Traffic or Browse / Explore Traffic. However, that's it. Mobile Marketers do not get further information into where these downloads come from, etc.
Luckily AppTweak is here to help you understand and attribute peaks in Browse Traffic to more specific sources.
In the Overview section of the Browse Tab, you can find out exactly when and where the selected apps were featured in the Apple Store.
⚠️ The Browse Tab is the name of this tab specifically for iOS apps. For Android apps, this tab is called Explore.
Number of Featurings, Views and Downloads
By default, this Overview section shows you the Number of Featurings. However, if you select only stories that appear in the Today section, you can take a look at the Number of Views or Downloads as well.
By default, the number of stories is aggregated for all the different tabs in the Apple App Store but feel free to filter by:
Total number of featurings by app
In this bar chart, you can see all of the featurings of the app we added (TikTok, United States, Apple Store) and all of its respective competitors as well. This chart also splits the featurings by the Today, Apps, and Games tabs on the Apple Store.
TikTok (United States, Apple Store) and the rest of its competitors receive most of its featurings in the Apps Tab, some in the Today Tab, and none in the Games Tab from November 2020 to May 2021.
Daily number of featurings by app
In this time series chart, you can really see the evolution of the daily featurings each app receives and how volatile it can be.
TikTok and Youtube (United States, Apple Store), compared to the rest of its competitors, has received the most daily number of featurings which isn't so surprising since they both received the largest total number of featurings in the previous graph (Total number of featurings by app).
💡 You can click on the competitor's name in the legend to remove them from the graph.
In the table down below, AppTweak provides some KPI metrics to help you better understand the total number of featurings and growth over your desired date range.
Total Featurings: The number of times where the app was featured on the App Store over the selected date range
Total Featurings Growth: The growth is computed as the variation between total featurings over the selected date range and the total featurings over an equivalent period in the past
Unique Days of Featuring: The number of days over the selected date range where the app was featured in at least one story or group of apps
Unique Days of Featuring Growth: The growth is computed as the variation between the unique days of featuring over the selected date range and the unique days of featuring over an equivalent period in the past
Average Featurings/Week: The average number of weekly featurings calculated over the selected date range
Average Featurings/Week Growth: The growth is computed as the variation between the average number of featurings per week calculated over the selected date range and the average number of featurings per week calculated over an equivalent period in the past
While the Overview page shows insights about all the stories in an aggregated way, the All Stories page will show you a lot of information for featuring individually. For all the stories in which your app or your competitors appeared, you'll be able to find out where you were featured, for how long, on which keywords and how many downloads you received.
Stories appear in Today, Search, Today and Search, Apps or Games. You can navigate through these sections by using the filters on the top of the page.
On top of that, we applied a breakdown between your unique featurings, your shared featurings and the missed opportunities:
Unique featurings include stories in which you appeared but your competitors didn’t.
Shared featurings include stories in which both you and your competitors appeared.
Missed featurings include stories in which your competitors appeared but you didn’t.
How to display all the insights for each story?
Basically, the filters on top will show you how many stories are included in each category. For example, in the screenshot below, "Missed Opportunities" and "Today" are selected, and 3 stories are shown.
After selecting a story type and a breakdown, you can sort the stories by the metric you want. For example, stories in Search can be sorted by their most recent date, total days or the total number of keywords they appear on, while stories in Today can be sorted by Downloads, most recent date or total days.
To see the content and all the metrics associated with one story, you just have to click on it. A blue border will highlight the selection.
Stories in Today
AppTweak estimates the views and downloads received by each app featured in Today. You'll also see how many days (in the selected date range) was the story featured, both in the scorecard and in the calendar. Finally, the table on the right will show you all the apps included in the story, their position, their app power and the downloads they received from Browse.
Some of those stories featured in Today will also appear on keywords results in the Search tab, while the others will only appear in the Today tab.
Stories in Search
All those stories have the same format as those in Today, but most importantly, they all appeared on keywords in the Search tab.
Thanks to the keyword table at the bottom of the page, you'll be able to see all the keywords the story ranked on over the selected date range, but also their volume, the number of days the story appeared on a given keyword, in which position the story ranked, etc.
Stories in Apps or Games
Finally, stories found under the Apps or Games tabs can also be filtered. They usually look like a list of apps with a title on top. AppTweak doesn't provide estimated views or downloads for that type of stories, and they don't rank on keyword searches. Besides that, you can see when they appeared in their tab on the calendar and analyse which apps were included by looking at the table below, as for the other stories.