With more than 5 million apps in the app stores, both Apple and Google are continuously trying to optimize their interface to make it easier for users to discover new apps to download.

To help publishers better understand how people find their app, the stores break down their metrics by source and make a difference between Search Traffic or Browse / Explore Traffic. However, that's it. Mobile Marketers do not get further information into where these downloads come from, etc.

Luckily AppTweak is here to help you understand and attribute peaks in Browse Traffic to more specific sources.

In the Overview section of the Browse Tab, you can find out exactly when and where the selected apps were featured in the Apple Store.

⚠️ The Browse Tab is the name of this tab specifically for iOS apps. For Android apps, this tab is called Explore.

👉 Check out the Android Featurings

Number of Featurings

By default, this Overview section shows you the Number of Featurings. However, you can toggle the button to take a look at the Number of Views as well.

We're also taking a look at All of the different tabs in the Apple App Store but feel free to filter by:

  • Today

  • Apps

  • Games

Total number of featurings by app

In this bar chart, you can see all of the featurings of the app we added (TikTok, United States, Apple Store) and all of its respective competitors as well. This chart also splits the featurings by the Today, Apps, and Games tabs on the Apple Store.

TikTok (United States, Apple Store) and the rest of its competitors receive most of its featurings in the Apps Tab, some in the Today Tab, and none in the Games Tab from November 2020 to May 2021.

Daily number of featurings by app

In this line chart, you can really see the evolution of the daily featurings each app receives and how volatile it can be.

TikTok and Youtube (United States, Apple Store), compared to the rest of its competitors, has received the most daily number of featurings which isn't so surprising since they both received the largest total number of featurings in the previous graph (Total number of featurings by app).

💡 You can click on the competitor's name in the legend to remove them from the graph.

In the table down below, AppTweak provides some KPI metrics to help you better understand the total number of featurings and growth over your desired date range.

  • Total Featurings: The number of times where the app was featured on the App Store over the selected date range

  • Total Featurings Growth: The growth is computed as the variation between total featurings over the selected date range and the total featurings over an equivalent period in the past

  • Unique Days of Featuring: The number of days over the selected date range where the app was featured in at least one story or group of apps

  • Unique Days of Featuring Growth: The growth is computed as the variation between the unique days of featuring over the selected date range and the unique days of featuring over an equivalent period in the past

  • Average Featurings/Week: The average number of weekly featurings calculated over the selected date range

  • Average Featurings/Week Growth: The growth is computed as the variation between the average number of featurings per week calculated over the selected date range and the average number of featurings per week calculated over an equivalent period in the past

Number of Views

Although it is valuable to see all of the numbers of featurings you received, it could be even more impactful to see how many estimated views you received from each featuring.

In this Overview section, you can also toggle the button to display the Number of Views to see the total estimated number of views for featurings in the Today tab.

⚠️ We only display the Number of views for iOS on Stories which is why on this section, you can only see the Today tab metrics.

Total number of views by app

In this bar chart, AppTweak displays the total number of estimated views an app received given the specific date range you have chosen.

Youtube, TikTok, and Twitch (United States, Apple Store) all have a high estimated number of views from November 2020 to May 2021 which isn't surprising as they also had a large total number of featurings.

Daily number of views by app

In this line chart, the evolution of the daily number of views by app is displayed.

From this graph, we can see how most of the app's peaks in views are consistent with one another. This most likely means that featured in the same story that day.

💡 You can click on the competitor's name in the legend to remove them from the graph.

In the chart below, we provide the same metrics as the Number of featurings chart. The only additional metrics are the Total Views and Total Views Growth.

  • Total Views: The estimated total number of views across all the stories where the app was featured over the selected date range.

  • Total Views Growth: The growth is computed as the variation between the total views over the selected date range and the total views over an equivalent period in the past.

Your Unique Featurings

Based on the app you have added, you can view all of your unique featurings in this section.

Unique Featurings are featurings that only the app you have selected appears in but the rest of the competitors don't.

TikTok (United States, Apple Store) Unique Featurings from November 2020 to May 2021.

Your Shared Featurings

In the Your Shared Featurings section, you can gather insights on all of the featurings you share with the competitors.

As soon as you click on a Story, it opens up to show its content, just as users see it on the App Store.

💡 Stories that are published on the Apple App Store Today tab also appear in the search results of keywords.

To help you estimate the impact of a Featured Story in the Apple App Store we have developed a unique metric: Story Views. This KPI estimates the total monthly views a particular story receives.

👉Learn more about how we calculate Story Views!

In addition, for each Story, we show you the detail of keywords that a specific story ranks on, its position on each keyword, as well as the date range for which the Story was present on a keyword.

When you click on the number of keywords that this story ranks, AppTweak shows you all of the keywords we found on which this story ranks and the ranking history as well.

You can hover over the green circles to see which position this keyword appeared in the search results.

Missed Opportunities

Missed Opportunities are featurings in which your added competitors were featured in but the app we have selected wasn't.

TikTok (United States, Apple Store) wasn't featured in any of these featurings but based on the app icon above the featuring, we can see which competitors were.

What's next?

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