With more than 5 million apps in the app stores, both Apple and Google are continuously trying to optimize their interface to make it easier for users to discover new apps to download.

To help publishers better understand how people find their app, the stores break down their metrics by source and make a difference between Search Traffic or Browse / Explore Traffic. However, that's it. Mobile Marketers do not get further information into where these downloads come from, etc.

Luckily AppTweak is here to help you understand and attribute peaks in Browse Traffic to more specific sources.

In the Overview section of the Explore Tab, you can find out exactly when and where the selected apps were featured in the Google Play Store.

⚠️ The Explore Tab is the name of this tab specifically for Android apps. For iOS apps, this tab is called Browse.

👉 Check out the iOS Featurings

Number of Featurings

In the default view, you can see the apps that were featured across all categories and collections. You can also choose to see featured apps for the category and collection of your choice by using the filters.

Total number of featurings by app

In this bar chart, you can see all of the featurings of the app we added (TikTok, United States, Google Play Store) and all of its respective competitors as well based on the selected date range. This chart also splits the featurings by the Apps, Games, and Family tabs on the Google Play Store.

TikTok and Spotify (United States, Google Play Store) receive the largest number of featurings compared to the rest of its competitors (YouTube, Instagram, Twitch).

Daily number of featurings by app

In this line chart, you can really see the evolution of the daily featurings each app receives and how volatile it can be.

From this graph, the main app (Tik Tok, United States, Google Play Store) and the rest of its competitors are all consistent with the daily number of featurings. Spotify (United States, Google Play Store) unlike the rest of its competitors has reached received the highest daily number of featurings.

💡 You can click on the competitor's name in the legend to remove them from the graph.

In the table down below, AppTweak provides some KPI metrics to help you better understand the total number of featurings and growth over your desired date range.

  • Total Featurings: The number of times where the app was featured on the Google Play Store over the selected date range

  • Total Featurings Growth: The growth is computed as the variation between total featurings over the selected date range and the total featurings over an equivalent period in the past

  • Unique Days of Featuring: The number of days over the selected date range where the app was featured in at least one story or group of apps

  • Unique Days of Featuring Growth: The growth is computed as the variation between the unique days of featuring over the selected date range and the unique days of featuring over an equivalent period in the past

  • Average Featurings/Week: The average number of weekly featurings calculated over the selected date range

  • Average Featurings/Week Growth: The growth is computed as the variation between the average number of featurings per week calculated over the selected date range and the average number of featurings per week calculated over an equivalent period in the past

Your Unique Featurings

Based on the app you have added, you can view all of your unique featurings in this section.

Unique Featurings are featurings that only the app you have selected appears in but the rest of the competitors don't.

As soon as you click on the featuring, it opens up to show its content, just as users see it on the Google Play Store.

Your Shared Featurings

In the Your Shared Featurings section, you can gather insights on all of the featurings you share with the competitors based on the specific collection.

In the Shared Featuring between Instagram and Tiktok from November 2020 to May 2021, there were multiple featurings in which they were in the same collection, such as Recommended for you and Social Networking.

Missed Opportunities

Missed Opportunities are featurings in which your added competitors were featured in but the main app we have selected wasn't.

TikTok (United States, Google Play Store) missed out on some of these featurings opportunities that its competitors Youtube, Spotify, and Twitch were in but TikTok wasn't.

Collections

In the Collections section of the Explore Tab, we have all of the collections of featured apps summarized in one table.

From this chart, we can quickly identify how many days an app was featured in a specific collection and category based on the selected date range.

You can also filter this section by categories and collections to see a more tailored view of all of the featurings that are relevant for your app.

What's next?

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