On AppTweak, you can have access to the conversion rate benchmarks for each app category per country and store.

You can find this information under the ASO Intelligence header bar > click on Conversion Benchmarks.

If you wish to compare your app’s performance with apps in the same industry, all you have to do is select the store and country you’re working on, then find the appropriate category to compare with.

⚡️ This is a premium feature for Power plans and above.

Apple Store Conversion Benchmarks

For the Apple App Store, you will find 3 conversion benchmarks:

  • From Impressions to Page Views: The average conversion rate of an app in the given category from Impressions to Page Views. Also known as the Click-through rate (CTR). Calculated as the following: Page Views/Impressions.

  • From Page Views to Installs: The average conversion rate of an app in the given category from Page Views to Installs. Also known as Conversion rate (CVR). Calculated as the following: Installs/Page Views.

  • From Impressions to Installs: The average conversion rate of an app in the given category from Impressions to Installs. Also known as Impressions rate (IR). Calculated as the following: Installs/Impressions.

You can also filter the data by traffic source:

  • All

  • App Store Search

  • App Referrer

  • Web Referrer

  • App Store Browse

  • Unknown

Moreover, choose the respective Country and App Type (Free or Grossing).

Google Play Store Conversion Benchmarks

❗️❗️ Due to the change of the Google Console, this feature is temporarily unavailable. We are working on getting it back on track as soon as possible. We’re sorry for the inconvenience.


Conversion rate benchmarks per category for the Google Play Store in the US

On Google Play Store, you’ll see the conversion rate benchmark from Listing Visitors/Installers.

  • Listing Visitors/Installers: The average conversion rate of an app in the given category from Listing Visitors to Installs. Also known as Conversion rate (CVR). Calculated as the following: Installers/Listing Visitors.

You can filter the data by Country and choose the respective country you would like to analyze or by Type (Free or Grossing).

Another option is to filter the data by Channel:

  • All

  • Play Store Organic

  • Google Search Organic

  • Third-Party Referrers

  • Google Ads

  • Tracked Channels UTM

  • Other

By comparing your numbers with our benchmarks, you will immediately get an idea of whether your conversion rates are over-or underperforming.

The benchmarks are calculated based on data from thousands of apps that have synced their iTunes Connect and Google Console with AppTweak. For each benchmark, we ensure there is a significant number of apps for the numbers to be statistically relevant. If we don’t have sufficient data, a “-” is shown.

Constantly optimizing conversion rate is a huge part of your ASO work. Every element of your app metadata has an impact.

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