In this section of Analytics, you will be able to monitor your real downloads and analyze other metrics to understand your user traffic.
1. What data does AppTweak fetch in my Console and display in this section?
Once you have synced your Google Play Console and Google Play Report with AppTweak, we will fetch the following data and display it in this section:
Daily user installs: Users who have installed your app for the first time. This data can be found in your console's interface in the section 'Statistics'. When you configure the report, you need to select Users > User Acquisition > New users.
Daily device installs: Devices on which users installed your app for the first time. This data can be found in your console's interface in the section 'Statistics'. When you configure the report, you need to select Devices > Device Acquisition > New Devices
Daily User Uninstalls: The number of users that have uninstalled your app from all of their devices (new and returning users). This data can be found in your console's interface in the section 'Statistics'. When you configure the report, you need to select Users > User loss > All Users
Store listing visitors: The number of users that visited your store listing who didn’t already have your app installed on any of their devices. This data can be found in your console's interface in the section Store Performance > Store Analysis
Store listing acquisitions: The number of users who visited your store listing and installed your app, who didn’t have it installed on any other devices at the time. This data can be found in your console's interface in the section Store Performance > Store Analysis
In AppTweak, we always look at the data by country which means that you need to add the filter by country to be able to see the same data.
2. Monitor & Benchmark your app's downloads in a specific country
Users that have synced their Google Play console with AppTweak will be able to view their real Daily installs under the Downloads section.
The first view will show you the cross-competition option:
You can choose in the dropdown to see your Daily user installs or your Daily device installs ( it depends if you wanna see the number of users who have installed your app for the first time or the number of devices on which users installed your app for the first time)
You will first have three important indicators:
Total downloads: giving you the total installs of your app on the selected date range
Avg. Daily Downloads: indicating the daily average of installs your app is getting each day. This average will be computed on the date range selected
Download growth: a very important indicator showing you the growth of your downloads compared to the last equivalent period (i.e. if you selected the month of August, we will show your app's download growth compared to the month of July).
In the graph below these KPIs, you will be able to see the download history chart. For your app, we will show the real downloads but as soon as you've added competitors, you will see your competitors' download estimates overtime.
💡When comparing these numbers with the competitors’ download estimates we recommend using the “Daily Device Installs” because those are the ones we take into account to compute our download estimates.
5. View your Store Listing Visitors and Store Listing Acquisitions by source
To measure your downloads by traffic source, you’ll need to click on the Store Listing Visitors or Store Listing Acquisition metrics in the dropdown.
Switch to the 'source' option to understand which channel is getting your app more users to visit its store listing (Store Listing Visitors) and which one is actually getting new downloads (Store Listing acquisitions).
The option Source will hide the competitors’ data and show the breakdown by source of the main app. You can filter the graph source to analyze one or two of them separately. As a reminder, Google splits the traffic into three different sources:
Explore: Navigation on the Play Store (similar to App Store Browse on iOS)
Search: Search on the Play Store (similar to App Store Search on iOS)
Referrals: Link to the Store Listing from an App or Web page outside of the Play Store (similar to App & Web Referrer on iOS)
5. View your Store Listing Visitors and Store Listing Acquisition by Users
Within the Analytics section, navigate to the User view to gain insights into the distribution of new and returning users for your app. By switching to the 'User' view, you can visualize this data through two distinct lines on the graph, representing New and Returning Users.
New User: A new user refers to an individual who has accessed or engaged with your app for the first time during the specified period.
Returning User: A returning user is someone who has previously engaged with your app and then accessed it again during the specified period.
Filter Users by Source:
To refine your analysis, utilize the filter functionality for the source. This allows you to focus on specific traffic sources and understand how they contribute to both Store Listing Acquisitions and Store Listing Visitors. By selecting a particular source, you can isolate and examine the behavior of new and returning users within that specific channel.
💡 Analyzing the distribution between new and returning users is paramount for tailoring effective strategies. The breakdown of user categories by source provides a comprehensive understanding of how each channel contributes to user engagement.
7. Analyze your ASO Impact
On each graph, you will be able to better visualize and measure the impact of your ASO work on your downloads, you can use the "Analyze ASO Impact" button just above your graph.
This will allow you to show on the graph, with your downloads:
Timeline Events: You will be able to see if an update of one of your metadata has impacted your downloads.
Featurings: We will show you all the dates when your app got featured. This way you can understand if an increase in your downloads is coming from a recent featuring.
Algorithm updates: You will see each time we detected a change in Apple's (or Google depending on the store you are on) algorithm.
Plot against: In the second section, you will be able to add on your graph your revenue estimates, your app's app power, and its ranking over time. Thanks to this view you will be able to establish a correlation between the different metrics.
What's next?