Q: What is the ASO Score?
The ASO Score is calculated based on the extent to which your app metadata follows the ASO best practices.
In the Metadata section, we give you an appreciation of each element of your app (Title, Subtitle, etc.) that goes from red, yellow to green. Green means you are following the best ASO practices. For example, you are using all available characters in the subtitle field, or you have uploaded an app preview, etc.
AppTweak then calculates the overall ASO score of your app and gives you a final grade which is the ASO score.
Essentially, the ASO Score provides more insights into the unused capacity of your metadata elements. Of course, you will not be penalized for not using all of the available characters in the Title, Subtitle, etc. However, you should take advantage of using the maximum number of characters Apple and Google provide.
Q: How the ASO Score is calculated?
The ASO score is a scale from 0 - 100%. It is calculated by allocating points to certain elements of your metadata. The better each metadata element is optimized, the higher the score. The elements used to compute the ASO Score are:
Subtitle (iOS) & Short Description (Android)
Preview Video (iOS) & Promotional Video (Android)
Apple Watch (iOS)
Q: What do the colors mean?
The ASO score uses three colors to highlight each of the metadata elements of your app:
Red - indicates the lowest score you can receive. Therefore, you should watch out and try to optimize these elements.
Yellow - indicates a median score and suggests that there is still room available for improving the metadata field. For example, you can still add some characters to your title or extra screenshots
Green - suggests this metadata field is well optimized when it comes to ASO best practices.
The ASO Score also allows you to easily compare your app against competitors. When you scroll down you can analyze every single metadata element and compare it with your competitors in one view.
Q: What do we consider an A/B Test?
If the algorithm notices that this metadata element changes often, it's likely that the developer is executing an A/B test. Therefore, if we notice the same element updated again within the next 4 days time, we will assume that the developers are A/B testing their app’s metadata. Therefore the dots will be orange.