How the ASO Score is calculated?

The ASO score is a scale from 0 - 100%. It is calculated by allocating points to certain elements of your metadata. The better each metadata element is optimized, the higher the score. The elements used to compute the ASO Score are:

  • App name

  • Subtitle (iOS) & Short Description (Android)

  • Description

  • Screenshots

  • Preview Video (iOS) & Promotional Video (Android)

  • App SIze

  • Apple Watch (iOS)

  • Last release

  • Ratings

What do the colors mean?

The ASO score uses three colors to highlight each of the metadata elements of your app:

  • Red - indicates the lowest score you can receive. Therefore, you should watch out and try to optimize these elements.

  • Yellow - indicates a median score and suggests that there is still room available for improving the metadata field. For example, you can still add some characters to your title or extra screenshots

  • Green - suggests this metadata field is well optimized when it comes to ASO best practices.

The ASO Score also allows you to easily compare your app against competitors. When you scroll down you can analyze every single metadata element and compare it with your competitors in one view.

What do we consider an A/B Test?

If the algorithm notices that this metadata element changes often, it's likely that the developer is executing an A/B test. Therefore, if we notice the same element updated again within the next 4 days time, we will assume that the developers are A/B testing their app’s metadata. Therefore the dots will be orange.

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