In the Metadata tab, under the Timeline section, AppTweak tracks all of the metadata updates of any app in the app stores, A/B tests and LiveOps for Android apps and In-App events for iOS apps. This section contains a wealth of information on your competitor's ASO strategy.

⚡️ For only Android apps, we detect when there are A/B tests and LiveOps. Apple does not allow you to A/B test. We directly receive this data from the Google Play Store.

⚡️ For iOS apps, we detect In-App events. Apple recently launched this feature with iOS 15. AppTweak fetches this data directly from the App Store.

In the ASO Timeline view, you can easily monitor when and how often competitors update their app's metadata. Every dot in the timeline indicates a version or metadata update. The color codes represent the following:

  • Green – the app made an update in its store listing

  • Orange – the app has been running an A/B test with Google Experiments

  • Orange filled with green the app is doing an A/B test on one metadata element and an update on another one

  • Purple – the app has been running an In-App event (or LiveOps) on the App Store (Play Store)

Update in its store listing

By default the selected date range shows the total number of updates in the last 90 days. You can always change the date range in the top right corner.

Mouse over the colored dots to see which elements were updated.

When you click on those dots, you can actually view the updates and even compare the before/after changes.

Identifying which A/B Tests are running (Android apps only)

For A/B tests, when you mouse over the orange bar, you can view what those metadata elements are.

⚠️ We detect A/B tests for only Android apps. Apple does not allow you to A/B test. We directly receive this data from the Google Play Store.

When you click on the orange bar, you can view which A/B tests are currently running for these metadata elements.

We display the current version and also all of the different running variants the app is testing out.

Identifying which In-App events (iOS) or LiveOps (Android) are running

The Purple dots show you when there is an In-app event (iOS) or a LiveOp (Android) running.

When you click on the purple bar, you can view which In-App events (or LiveOps) are currently running for this app.

We display the In-Apps (or LiveOps) that were running on these dates.

In terms of design, we won't show the same one if we detect more than 5 LiveOps at the same time. Indeed, Apple limits users to 5 In-app events at the same time but Google didn't implement a limit for the LiveOps. As a result, we will show this view when we detect more than 5 LiveOp for your app or your competitor. The darker the shade, the more LiveOps will be running on this date.

Filter the metadata elements

Want to see when or how often competitors updated only their screenshots or icon?

Filter your research and use the filters at the top of the page to customize the table.

How do you detect A/B tests?

We directly receive this information from the Google Play Store.

How do you detect In-App events or LiveOps?

We directly receive this information from the App Store and the Play Store.

What do we consider a metadata update?

Every day our tool scans all the app pages in our database. When we notice a metadata element has changed we consider this a metadata update.

⚠️ AppTweak only fetches the metadata changes for followed apps and competitors. Make sure you add the app to your dashboard in order to track all of its metadata changes. If the app isn't followed, AppTweak will only show changes in versions.

What's next?

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